Learn the art of direct-to-fan with Topspin, the pioneering, web-based sales and marketing platform for promoting and selling albums, merchandise, concert tickets and more. With Berklee’s award-winning curriculum, learn how to:

  • Identify your target market, and connect with them in a meaningful way
  • Create an offer strategy online based on your own goals, how to forecast potential sales, and effective product bundling strategies
  • Use direct-to-fan techniques to acquire new fans
  • Use analytics to direct your campaign, what tools you should be working with, and how to accurately measure results of your online marketing campaigns
  • Effectively time your campaign

Contact an Advisor: U.S. 1-866-BERKLEE | Int'l: +1-617-747-2146

Summer Term Starts June 30 for Courses and Multi-Course Certificates

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Online Music Degrees Are Here!

Berklee Online is now accepting applications for our Bachelor of Professional Studies degrees in Music Production and Music Business.

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Int'l: +1-617-747-2146

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