Discover the opportunities available in music promotion, distribution, concert touring, music publishing, music marketing, and artist management.
Gain a broad overview of the music business and learn how the various segments of the industry operate on a day-to-day basis. Discover the career opportunities that are available to you, and the knowledge you'll need to achieve your goals.
Gain a forward-thinking approach to the key issues that all musicians, music industry entrepreneurs, managers, and music business professionals face in the main segments of the music industry, and how to leverage the opportunities that the new music business provides.
Create and operate your own publishing company, and learn how to effectively promote and place your songs into income-generating opportunities.
Learn the preparations and logistics involved in developing, budgeting, and executing a successful tour, from small club dates to international stadium shows.
Topspin is a unique marketing, management, and content distribution platform that helps artists market and retail direct to their fans. In Online Music Marketing with Topspin, students will develop the in-depth marketing expertise necessary to properly execute a successful sales and marketing campaign using Topspin.
Online Music Marketing: Campaign Strategies, Social Media, and Digital Distribution takes an in-depth look at the tools and emerging technologies artists can use to generate interest in their music, acquire new fans, and sell their music online.
Focus your efforts and dramatically increase your chances of success by learning the entrepreneurial tools particular to the music industry, including business structures, finance, marketing, management, and leadership. Create a concise business plan that you can apply to many different music business ventures.
Build your music career with an understanding of the legal issues that are of special concern to musicians and songwriters, and take a focused look at the important legal changes that have evolved as a result of the shift in the music business landscape.
Explore the role and importance of an artist manager, what they do, and how it impacts the career of the artist and their brand.
Learn the basics behind marketing and selling your music! Music Marketing 101 provides artists, managers, and business entrepreneurs with the foundational music marketing skill set theyll need to succeed and thrive in the new music business.
Learn the ins and outs of music supervision, from both the artist and the supervisor standpoint. Understand the tools used by production teams, and discover the creative approaches, negotiation techniques, and licensing practices essential for artists who are interested in generating income from film or TV placements or students who want a career in music licensing.
Understand the basics of how your creative works are protected by copyright law, what rights you have as a content owner, and how to leverage your copyrights to generate income.
Working in the music industry involves a never-ending series of projects. These projects come in all sizes, budgets, and levels of complexity, but for each, setting up a process for planning, executing, and monitoring your work is crucial in achieving your goals. Project Management for Musicians will provide you with an overall approach, with many specific tools, to help you successfully complete your music industry-related projects
Learn all the steps and tools necessary to create a high-quality audiovisual experience, including how to assemble, enhance, and maximize the use of video, audio, and graphic content.
Learn how to make money through creative licensing of your music! In this course, youll discover how to create new avenues for placement of your own music, identify current opportunities for your copyrights, and how to use online resources to introduce your music to music supervisors, ad creatives, video game producers, and more.
Gain the leadership tools and the ethical decision-making framework you need to make sound business decisions in real-time.
Learn effective techniques for choosing the right format, tone, and message for diverse audiences and the most appropriate way to deliver the message.
Build your own knowledge of, and confidence in, math in practical ways that relate directly to the world of music. This action-oriented course is designed specifically for those who find math intimidating or who feel that their math skills have become rusty.
Gain a hands-on understanding of music business finance. Learn to apply the critical tools of financial analysis to leverage talent, assess the potential of music enterprises, and drive new music businesses.
Music Business students will develop the skills, concepts, and methodologies needed to succeed in today’s evolving environment. The program will detail the most pressing issues facing the music industry today, and properly prepare students for the opportunities that are available in the new music business.
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Berklee Online Partners with SNHU
Learn more about our exclusive online Music Business MBA, now enrolling