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With the power in the music industry shifting from the major labels and other gatekeepers to the artists, the role of a manager is more important than ever. A manager that has a detailed understanding of the new and evolving marketing, technology, legal, touring, licensing and business strategies is an invaluable member of any artists team. The Master Certificate in Artist Management provides a complete tool kit to anyone interested in success as an artist manager.
You'll start by discovering the innovations, technologies, and powerful trends that are guiding the industry's future in Music Business Trends and Strategies. This course will guide students through the critical areas of...Read Full
Master Certificate9 Courses (27 Credits)
Full Price Tuition Pay All at Once & Save 10%$12,911.00 $11,619.90
Per Course / Per Term$1,479
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9 Courses to Complete this Certificate
6 Required Courses
Gain a forward-thinking approach to the key issues that all musicians, music industry entrepreneurs, managers, and music business professionals face in the main segments of the music industry, and how to leverage the opportunities that the new music business provides.
Learn how to make money through creative licensing of your music! In this course, you'll discover how to create new avenues for placement of your own music, identify current opportunities for your copyrights, and how to use online resources to introduce your music to music supervisors, ad creatives, video game producers, and more.
Explore the role and importance of an artist manager, what they do, and how it impacts the career of the artist and their brand.
Plus, Choose Any 3 Electives from Our Course Catalog
Take an in-depth look at the tools and emerging technologies artists can use to generate interest in their music, acquire new fans, and sell their music online.
Leverage your creativity for business innovation and develop the mindset, knowledge, and insights required to pursue an entrepreneurial career, whether as the steward of your own career or as the founder of a new business in any creative field.
Create and operate your own publishing company, and learn how to effectively promote and place your songs into income-generating opportunities.
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