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Mike King

Mike King

Music Business

Mike King is currently the Vice President of Enrollment Management and Marketing at Interlochen Center of the Arts. Mike’s career has been devoted to the arts and arts education. His first professional position was at Rykodisc where he oversaw marketing efforts for label artists including Mickey Hart, Andrew Bird, Morphine, Bill Hicks, The Slip, Kelly Joe Phelps, and Frank Zappa. Mike also spent time at Rounder Records and at Chris Blackwell’s Palm Pictures.

Mike spent 19 years at Berklee College of Music in Boston, culminating in the roles of Vice President of Enrollment Management and Marketing at Berklee and Chief Marketing Officer at Berklee Online. 

Mike is an educator who has taught music business and marketing courses for Berklee Online and Northeastern University, and has authored courses for Berklee Online. His book, Music Marketing: Press, Promotion, Distribution, and Retail, was published by Berklee Press. Mike has also been recognized as the Best Music Business Teacher by the National Association of Record Industry Professionals (NARIP).

He has written for Making Music magazine, International Musician, Hypebot, and American Songwriter, and has been quoted in The New York Times, Huffington Post, Billboard, The Boston Globe, APM Marketplace, Wired, and The Chicago Tribune. He has also presented at MIDEM, SXSW, NAMM, NARM, and more.

Mike has served on the board of the Boch Center in Boston, and has been an advisor to several companies, including Ledger in Paris, Île-de-France, France.