Learn the Modern Music Business with Berklee
Discover the opportunities available in music promotion, distribution, concert touring, music publishing, music marketing, and artist management.
Courses are best for students who are looking to meet a specific need, or simply want to get started with Berklee Online. No application necessary.
Gain a broad overview of the music business and learn how the various segments of the industry operate on a day-to-day basis. Discover the career opportunities that are available to you, and the knowledge you'll need to achieve your goals.
Gain a forward-thinking approach to the key issues that all musicians, music industry entrepreneurs, managers, and music business professionals face in the main segments of the music industry, and how to leverage the opportunities that the new music business provides.
Create and operate your own publishing company, and learn how to effectively promote and place your songs into income-generating opportunities.
Take an in-depth look at the tools and emerging technologies artists can use to generate interest in their music, acquire new fans, and sell their music online.
Explore the role and importance of an artist manager, what they do, and how it impacts the career of the artist and their brand.
Learn the basics behind marketing and selling your music! Music Marketing 101 provides artists, managers, and business entrepreneurs with the foundational music marketing skill set they'll need to succeed and thrive in the new music business.
Learn the ins and outs of music supervision, from both the artist and the supervisor standpoint. Understand the tools used by production teams, and discover the creative approaches, negotiation techniques, and licensing practices essential for artists who are interested in generating income from film or TV placements or students who want a career in music licensing.
Working in the music industry involves a never-ending series of projects. These projects come in all sizes, budgets, and levels of complexity, but for each, setting up a process for planning, executing, and monitoring your work is crucial in achieving your goals. Project Management for Musicians will provide you with an overall approach, with many specific tools, to help you successfully complete your music industry-related projects
Learn how to make money through creative licensing of your music! In this course, you'll discover how to create new avenues for placement of your own music, identify current opportunities for your copyrights, and how to use online resources to introduce your music to music supervisors, ad creatives, video game producers, and more.
Gain the leadership tools and the ethical decision-making framework you need to make sound business decisions in real-time.
Build your own knowledge of, and confidence in, math in practical ways that relate directly to the world of music. This action-oriented course is designed specifically for those who find math intimidating or who feel that their math skills have become rusty.
Gain an in-depth knowledge of the time, expertise, and strategy required for musicians and managers to release, market, publish, tour and export music in the global music industry.
Explore the four dimensions of career development: clarifying your professional value, focusing the opportunity lens, advancing personal growth strategies, and orchestrating a successful job search. Throughout the course, you will hear from Berklee alumni and employers about what it takes to succeed in the music industry in today’s climate of change.
Leverage your creativity for business innovation and develop the mindset, knowledge, and insights required to pursue an entrepreneurial career, whether as the steward of your own career or as the founder of a new business in any creative field.
Learn what it takes to launch and run a successful live music venue. Explore the inner-workings of establishing and running nightly shows at a music club, in addition to the key stakeholders who make or break a live-club event, including the talent buyer, publicist, promoter, artist manager, employees, booking agents, and the ticket-buying fans.
In this beginner-level economics course, explore how technological innovation and convergence impact the production and consumption of media content, including music, mobile, games, and online content.
In order to have a say in the future, music entrepreneurs must have a working knowledge of policy to position themselves in a competitive, global music marketplace. Music Business DNA: How Policy Defines Your Income Streams will probe federal and international music policies that have a direct impact on the paychecks of working artists and music entrepreneurs.
Musicians and music industry professionals who wish to create their own computer applications or utilize the programming capabilities in music software will be able to read, understand, and modify basic code in a variety of languages. Students will also learn to approach a programming project, whether in music creation software, web-based applications, or business software, with an organized, logical approach.
Certificate programs are 3-18 months in duration and are designed for students who want to gain a deeper proficiency in a chosen area. No application necessary.
Master Certificates (9 Courses)
In this program, you’ll learn about the trends and strategies guiding the industry’s future, how to launch and administer a music publishing company, how to market music in an era of digital distribution and countless social media options, how to turn your home computer into a recording studio, how to sharpen your critical listening skills, and how to tie all of this and more together so as to approach today's music industry with an entrepreneurial plan likely to yield successful ventures.
With the power in the music industry shifting from the major labels and other gatekeepers to the artists, the role of a manager is more important than ever. A manager that has a detailed understanding of the new and evolving marketing, technology, legal, touring, licensing and business strategies is an invaluable member of any artists team. The Master Certificate in Artist Management provides a complete tool kit to anyone interested in success as an artist manager.
The implications of innovation in the music business extend to management, marketing, licensing, publishing, distribution, touring, finance, and more. With a Berklee music business certificate, you will gain more than a credential that offers you an edge over the competition; you will be best positioned to forge ahead as a trailblazer in the music business models of the future.
Professional Certificates (4-6 Courses)
For aspiring managers, self-managed bands, or current managers looking to sharpen their skills, this program will allow you to confidently take the lead in guiding your band to success.
Specialist Certificates (3 Courses)
Explore the innovations, technologies, and trends shaping the marketing strategies of today’s music business.
Just as in any other field, having a successful career in the music industry requires strong business and leadership skills. The Music Business Leadership certificate program teaches these skills by focusing heavily on entrepreneurship, finance, and ethics. This three-course Specialist Certificate is geared toward current and aspiring music industry professionals alike.
Degree programs are the most affordable and flexible option for earning your music degree from Berklee College of Music. They are the best option for students who want a music education degree and the full Berklee experience.
Sharpen your knowledge of the skills, concepts, and methodologies needed to succeed in the ever-evolving music business, including music publishing, management, marketing, touring, and more. The program will detail the most pressing issues facing the music industry today, and properly prepare students for the opportunities that are available in the new music business.
“Build your own” music major by selecting coursework from a number of disciplines that align with your personal career goals.
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