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Most of what we take for granted in the music business today is brand new. A decade ago there was no iPod, YouTube, Myspace, Facebook or Apple iTunes store. A decade from now, the industry will be very different than it is today and anyone seeking a career in music needs to learn to adapt and exploit the trends that are shaping the future of the music business.
Now in its 5th revision, this best selling music business course is about discovering successful strategies for the future. This course is essential for all artists, songwriters and music business people seeking successful careers in the music business.
This course is packed with insight, facts and examples from artists and business people creating the future of music. The discussions, interactive exercises, and interviews with music industry leaders, will get you to challenge the conventional thinking about the business of music, and explore new ways of creating, financing, promoting, and distributing it. Each week, we will examine an aspect of the evolving music industry, reflect on changes that are affecting it, and evaluate how these changes, technologies and powerful trends can directly impact your career.
The music industry has been utterly ripped apart by the impact of technology and social media and will never be the same again. New structures and strategies for driving revenue and opportunity are forming and new approaches to the business of music are working more successfully than past approaches. Find out about what is happening and will happen in the music business and how to apply that to your future.
The Future of Music online course lets you examine scenarios for the future from the perspective of both the creative aspect and the business aspect. Together we will look at the landscape of artists, writers, managers and publishers sitting in the center of an entirely new digital ecosystem.
You will learn:
Based in part, on the best selling book "The Future of Music: Manifesto for the Digital Music Revolution" this online course could be the most important music business course you will ever take. In it, you will learn directly from interviews, quotes, and insight from music industry heavy-hitters such as: Arcade Fire, Pomplamoose, Paramore, Jill Sobule, Steve Jobs and Apple, Terry McBride and Nettwerk, Ian Rogers and Topspin, Courtney Love and Kurt Cobain, Chris Blackwell and Jimmy Buffett, Steve Schnur, Electronic Arts, Primary Wave, Amazon, Rockband, Hypebot, Pandora, and many others.
Lesson 1: Music Industry Overview
Lesson 2: The State of the Industry Today
Lesson 3: The Flow of Money
Lesson 4: Marketing and Promotion
Lesson 5: Distribution
Lesson 6: Artist/Writer Perspectives
Lesson 7: Customer Perspectives
Lesson 8: New Business Models
Lesson 9: Impact of Technology
Lesson 10: What to Do If You Are an Artist/Writer
Lesson 11: What to Do If You Are on the Business SidePart 1
Lesson 12: What to Do If You Are on the Business SidePart 2
The Future of Music: Manifesto for the Digital Music Revolution by Dave Kusek and Gerd Leonhard
The Future of Music will show you cool new ways to find music and connect with your favorite artists. Discover the top-10 truths about the music business of the future and how you can benefit from the explosion in digital music, today and tomorrow.
Performing Songwriter, May, 2005
School Of Rock
"By far the biggest benefit of the online course was the wealth of information. The class took us from music industry basics all the way up to intricate copyright laws."
Mass High Tech, May 2, 2005
A cyber-sales superhero from Newbury Comics
"It's not easy being in the music industry nowadays. Whether you're an artist, label executive or record store owner, online technology has made it tougher for everyone in the business to turn a profit unless they keep up with the times. There are rewards, however, for those who do."
Mix Online, May 18, 2005
Newbury Comics CEO Enrolls in Berkleemusic.com
"Decades after earning his marketing degree at M.I.T., Newbury Comics CEO Mike Dreese enrolled at Berkleemusic.com, the online extension school of the Berklee College of Music, to study "The Future of Music."
For sample chapters, author tour updates, author blogs, and interactive games, check out the Future of Music book Website by clicking below.The Future of Music book Website