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The Future of Music and the Music Business
The Future of Music and the Music Business
Examine alternatives to the traditional means of distributing and marketing music, and explore scenarios and uncover opportunities that the new digital reality offers in this 12-week online course.

Music Marketing 201
Music Marketing 101
Learn to create an effective worldwide marketing strategy in publicity, radio promotion, physical and online retail and distribution, merchandising, Internet, advertising and touring.

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The Future of Music: Manifesto for the Digital Music Revolution

by David Kusek, Gerd Leonhard
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