John P. Kellogg, Esq., is the director of Berklee Online’s Master of Arts in Music Business<\/a> program, where he teaches Music Business Revenue Streams<\/a><\/em>. In this series of videos, he introduces key <\/span>contemporary concepts of the music business.<\/p>\n\n\n\n In this first video, Kellogg gives an overview of the revenue streams associated with music festivals. He discusses the various categories and tiers of tickets that are commonly made available to festival attendees and demonstrates how they create quasi-individualized experiences for consumers. He also examines sponsorship, merchandising, and vendor marketplaces as music festival revenue streams, with attention to the millennial generation as a target market.<\/p>\n\n\n\nTiered Ticketing, Sponsorship, and Merchandising at Music Festivals<\/h2>\n\n\n\n