Sam Gribben was frustrated that he wasn\u2019t becoming a better piano player. He had watched countless YouTube videos and put in plenty of practice time.
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\u201cThere were just certain things that I wasn’t getting better at no matter how much practice I did,\u201d he says. \u201cI was quite aware of the fact that I was not practicing the right way, but I didn’t know what the right way was.\u201d
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Gribben had been the CEO of Serato Audio Research for a decade and he also had experience DJing. It was this varied background that perfectly prepared him to solve his piano practice exasperation. Since he couldn\u2019t find any existing products on the market to remedy his standstill, he started a company that would.
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He launched Melodics in 2015 with lessons in pad-based percussion, to see if his model would work, and then the company quickly expanded to offer electronic drums, and most importantly for Sam, keyboards. Borrowing aspects from modern music production software and taking some cues from video games, it\u2019s a music lesson experience designed to be accessible, motivating, and enjoyable for learners. Importantly, the need to be literate in traditional music notation is sidestepped. The scrolling notation in Melodics is part Guitar Hero and part piano roll.
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