{"id":13936,"date":"2020-01-22T08:37:34","date_gmt":"2020-01-22T13:37:34","guid":{"rendered":"https:\/\/online.berklee.edu\/takenote\/?p=13936"},"modified":"2026-01-16T16:20:24","modified_gmt":"2026-01-16T21:20:24","slug":"katie-day-starts-music-production-house-after-taking-writing-and-producing-advertising-music-course","status":"publish","type":"post","link":"https:\/\/online.berklee.edu\/takenote\/katie-day-starts-music-production-house-after-taking-writing-and-producing-advertising-music-course\/","title":{"rendered":"Katie Day Starts Music Production House After Berklee Online Course"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-how-strategic-networking-and-berklee-online-helped-katie-day-build-a-music-company\">How Strategic Networking and Berklee Online Helped Katie Day Build a Music Company<\/h2>\n\n\n\n<p>Katie Day is a fourth-generation Chicago Cubs fan. In 2015, the Berklee alum set her love for the team to music and lyrics, writing two songs to coincide with Cubs\u2019 optimistic season. Katie\u2019s two songs eventually landed in the inbox of an ESPN reporter, and that reporter sent them to the DJ at Wrigley Field. The following year, Katie\u2019s songs became the victory anthems to the Cubs\u2019 2016 World Series win, their first World Series win in a century.&nbsp;<br><\/p>\n\n\n\n<p>\u201cI grew up loving this team so much and it seemed impossible for them to ever overcome defeat and finally win,\u201d says Katie. \u201cAnd then when they did, it really did feel like anything was possible.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"&quot;By the Lakeside&quot; Chicago Cubs Victory Song\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/LSuc0G_QnUc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\"><br>Katie Day\u2019s song \u201cBy the Lakeside\u201d became the victory song of the Chicago Cubs\u2019 2016 World Series win. <\/figcaption><\/figure>\n\n\n\n<p>Katie\u2019s songs proved that she could elevate a brand with her compositions, and gave her the confidence to start writing music for advertising. In 2017, she enrolled in Peter Bell\u2019s <em><a href=\"https:\/\/online.berklee.edu\/courses\/writing-and-producing-advertising-music?campaign_id=7010Z000001ZkQgQAK&amp;pid=&amp;utm_source=takenote&amp;utm_medium=blog&amp;utm_campaign=bol-gen-takenote-link-from-article\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Writing and Producing Advertising Music<\/a><\/em> course through Berklee Online. A year later, she happily reported back to Bell that she started her own music production house, <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.shortcakemusic.com\/\" target=\"_blank\">Shortcake Music<\/a>. The work that Katie has done with Shortcake has since been featured in commercials by Dove, The Sims, and Arizona State University, among many others. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"&quot;We Got the Fire&quot; Chicago Cubs 2016 Postseason Hype Song\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/WAw-wx0L_cs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\"><br>Katie&#8217;s follow-up song \u201cWe Got the Fire\u201d became another favorite among Cubs fans. <\/figcaption><\/figure>\n\n\n\n<p>\u201cI was struck immediately by her positive energy and her talent,\u201d says Bell, who has earned two Emmy Awards, recorded with Bonnie Raitt, and composed theme music for shows like <em>This Old House<\/em>. Katie and Bell have an ongoing email chain that dates back multiple years.&nbsp;<br><\/p>\n\n\n\n<p><em><a href=\"https:\/\/online.berklee.edu\/courses\/writing-and-producing-advertising-music?campaign_id=7010Z000001ZkQgQAK&amp;pid=&amp;utm_source=takenote&amp;utm_medium=blog&amp;utm_campaign=bol-gen-takenote-link-from-article\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">LEARN HOW TO WRITE AND PRODUCE MUSIC FOR ADVERTISING&nbsp;WITH&nbsp;PETER&nbsp;BELL<\/a><\/em><br><\/p>\n\n\n\n<p>Katie learned her music business and production chops right out of high school as a Berklee campus student in Boston. By the time she enrolled in Bell\u2019s online course, she had spent a decade working as a musician between Nashville, San Francisco, and Los Angeles. Katie could write and produce a catchy track, no problem, but wanted to acquire some advertising industry knowhow.&nbsp;<br><\/p>\n\n\n\n<p>\u201cThe class covered everything from the music-making to industry standards, in terms of what you\u2019re going to be submitting, what format and how to deal with the industry people in contract and what\u2019s expected in terms of quality,\u201d she says. \u201cLearning all of that basically gave me the confidence to really do it.\u201d<\/p>\n\n\n\n<p>After the course, Katie and fellow Berklee alum and sound engineer, Kyle Vandekerkhoff, collaborated to legitimize the company, complete with an LLC, website, and branding. They brought in two more team members, including an engineer and composer. With a few projects on deck, they were able to cover their initial setup costs. In order to acquire more clients, Katie pulled from her mental rolodex of contacts, reaching out to people who she knew worked in advertising, but hadn\u2019t talked to in years. One client acquisition resulted from reaching out to someone she played softball with eight years prior.&nbsp;<\/p>\n\n\n\n<p><em><a href=\"https:\/\/online.berklee.edu\/takenote\/top-5-tips-for-writing-music-for-advertising-from-peter-bell\/?campaign_id=7010Z000001ZkQgQAK&amp;pid=&amp;utm_source=takenote&amp;utm_medium=blog&amp;utm_campaign=bol-gen-takenote-link-from-article\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">READ PETER BELL&#8217;S 5 TIPS FOR WRITING MUSIC FOR ADVERTISING<\/a><\/em><\/p>\n\n\n\n<p>\u201cYou have to approach all of your relationships maturely because you never know where things are going to lead,\u201d says Katie. \u201cYou might have to deal with people who you don\u2019t think are going to come back into your life, five or 10 years down the road. \u2026 Somebody might recommended you just because they think you would be easy to work with. \u201d&nbsp;<br><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Dove | Make every touch count\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/5Lnga_TUgk0?start=45&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">A Shortcake Music spot featured in a commercial for Dove.<\/figcaption><\/figure>\n\n\n\n<p>Her networking and cold-calling paid off. Katie acquired a number of clients after pitching her services to agencies in New York, San Francisco, and London.<br><\/p>\n\n\n\n<p>Writing music for advertising has allowed Katie to take control of her work and make a profit while doing what she loves: making music. She remembers the frustration of licensing deals and it being a total mystery where her music would end up. Now she plays an active role in who uses her music.&nbsp;<br><\/p>\n\n\n\n<p>\u201cThe good thing about the work that I\u2019m doing now is that I get to be in the studio, making music all the time, and I don\u2019t have to pay to do it,\u201d says Katie. \u201cI\u2019m getting paid to record. I had a couple of licensing deals when I was an artist and I don\u2019t even know what they did. It was like a wall and I never got to know what was going on on the other side. Now I get to be on that side of it and I get to actually pitch the music and see people\u2019s reactions.\u201d<br><\/p>\n\n\n\n<p>For other musicians interested in making the leap into writing music for advertising or starting their own music house, Katie recommends just taking the plunge, because there is always going to be a reason to put it off.&nbsp;&nbsp;<br><\/p>\n\n\n\n<p>\u201cJust jump in,\u201d she says. \u201cAll of this resulted from me putting myself in uncomfortable situations, like going in and giving these presentations. You learn as you go and you get better at it. If you\u2019re nice to people, only good things can happen if you just put yourself out there.\u201d<\/p>\n\n\n\n<p><em>Featured photo by Kristina Bakrevski (<a href=\"https:\/\/twitter.com\/KristinaBaky\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"@kristinabaky (opens in a new tab)\">@kristinabaky<\/a>)<\/em><\/p>\n\n\n\n<p><em><a href=\"https:\/\/online.berklee.edu\/music-business?campaign_id=7010Z000001ZkQgQAK&amp;pid=&amp;utm_source=takenote&amp;utm_medium=blog&amp;utm_campaign=bol-gen-takenote-link-from-article\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">STUDY MUSIC BUSINESS WITH BERKLEE ONLINE<\/a><\/em><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>After 10 years working in the music industry, Katie Day enrolled in Peter Bell&#8217;s course at Berklee Online where she learned how to write and produce music for advertising. One year later, she started her own music production house out of Los Angeles. <\/p>\n","protected":false},"author":45,"featured_media":13941,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,9566,9560,32],"tags":[6726,147,297,6749,343,6748,6729,6727,6750,991,1109,6728,1524,1621],"class_list":["post-13936","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-songwriting-articles","category-spotlight","category-student-stories","tag-advertising","tag-baseball","tag-chicago-cubs","tag-commercials","tag-composing","tag-dove","tag-jingle","tag-katie-day","tag-music-house","tag-music-production","tag-peter-bell","tag-shortcake-music","tag-tv","tag-writing-and-producing-advertising-music"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v25.8) - 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advertising through Peter Bell&#039;s Berklee Online course.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/online.berklee.edu\/takenote\/katie-day-starts-music-production-house-after-taking-writing-and-producing-advertising-music-course\/\" \/>\n<meta property=\"og:site_name\" content=\"Berklee Online Take Note\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/berkleeonline\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-22T13:37:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-16T21:20:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/online.berklee.edu\/takenote\/wp-content\/uploads\/2020\/01\/IMG_4726.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1365\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Talia Smith-Muller\" \/>\n<meta name=\"twitter:card\" 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