{"id":14368,"date":"2020-04-14T08:57:51","date_gmt":"2020-04-14T13:57:51","guid":{"rendered":"https:\/\/online.berklee.edu\/takenote\/?p=14368"},"modified":"2026-01-16T16:16:09","modified_gmt":"2026-01-16T21:16:09","slug":"7-tips-for-a-successful-live-concert-stream","status":"publish","type":"post","link":"https:\/\/online.berklee.edu\/takenote\/7-tips-for-a-successful-live-concert-stream\/","title":{"rendered":"How to Livestream a Concert"},"content":{"rendered":"\n

Practical Tips and Strategies to Engage Fans and Monetize Your Live Online Concerts<\/h2>\n\n\n\n

When Matt Jorgensen\u2019s gig was canceled in mid-March, the Seattle-based jazz drummer, along with the Jose \u201cJuicy\u201d Gonzales Trio, decided to hold a Facebook Live concert. Jorgensen says that during the first song of the set he felt weird, playing into the abyss. Then he checked his notifications: the comments were overflowing, and perhaps more importantly, so was the virtual tip jar.
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\"\"
Drummer Matt Jorgensen setting up for the Jose \u201cJuicy\u201d Gonzales Trio’s livestream. <\/figcaption><\/figure>\n\n\n\n

\u201cAfter the fact, I would look online and we\u2019d have 60, 70, 100 people simultaneously watching,\u201d says Jorgensen, who also co-owns Origin Records and teaches music technology at Bellevue College. \u201cBut then at the end, it had turned into 1,800 people over the course of two hours. By the next day, that number had doubled. The contributions people had made were more than we normally would have made on that gig.\u201d
<\/p>\n\n\n\n

On the other side of the US in Nashville, TN, singer\/songwriter Jill Andrews released her new album. When the coronavirus pandemic forced her to reschedule her concerts to celebrate the new album, she decided to do something special for her fans and livestream all of her albums from front to back each night leading up to the release.
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\"\"
Jill Andrews performing her new album live.<\/figcaption><\/figure>\n\n\n\n

\u201cTechnology is mostly not my friend,\u201d she says. \u201cI\u2019m very old school with so many things, so it took a little adjusting, but it was absolutely what needed to happen. It was really awesome to have the encouragement and support of my fans to see their comments and answer their questions. It was a very uplifting experience.\u201d
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What has become clear to Jorgensen, Andrews, and an increasing number of musicians who are jumping on the livestream concert bandwagon, is that right now, people are looking for connection, not a buttoned-up concert experience. If you\u2019re looking to optimize your livestream concerts, here are some tips and best practices: <\/p>\n\n\n\n

1. Figure out the Technology in Advance<\/strong><\/h2>\n\n\n\n

You don\u2019t want to be figuring it out live and risk losing your viewers. Make sure your device is charged or plugged in and that you have a good wifi connection in the room where you are streaming. Whether you choose a phone, tablet, or computer, ensure it is propped up properly (you may want to invest in a tripod) and that you can see the comments coming in. It\u2019s important that you\u2019re able to read and respond to some of the comments in real time. 
<\/p>\n\n\n\n

\u201cRight now, the barrier of entry is so low,\u201d says Jorgensen. \u201cYou literally need a phone and Facebook and you can do it.\u201d <\/p>\n\n\n\n

2. Monetize Your Performance<\/strong><\/h2>\n\n\n\n

Pick a platform that makes it easy for people to contribute, like Venmo or PayPal. Some artists set a suggested donation and some ask people to contribute to their virtual tip jar. Whichever platform you choose, it\u2019s good to keep in mind that right now some people are in a position to give a little, some people a lot more, and some none at all. Lately artists have had success using Stageit<\/a> to sell virtual concert tickets. The website has increased artist payouts from 67 percent to 80 percent<\/a>. 
<\/p>\n\n\n\n

\u201cI would just urge other musicians not to let anyone tell you that what you\u2019re doing isn\u2019t worth money,\u201d says Andrews. \u201cBecause that\u2019s what the world\u2019s been telling us for so long.\u201d
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3. Promote<\/strong><\/h2>\n\n\n\n

Let your fans know that you\u2019ll be going live by posting about it on your social channels leading up to your stream. Include an image that has important details like time, which social platform\/s you\u2019ll be streaming on, and information about your virtual tip jar. If you\u2019re not a designer, Canva.com<\/a> is a free program with helpful templates. On Facebook, you can also create an event or post in fan groups that may be interested. Additionally, you can utilize your email list.
<\/p>\n\n\n\n

4. Consider Time Zones<\/strong><\/h2>\n\n\n\n

The beauty of livestreaming is you have potential to reach fans around the world. Take a look at your social media and Spotify analytics to see where your fans are located: That way you can determine a time that works for the most people. If your fanbase spans the globe, consider having a special live performance for your fans in one corner of the world. You can even pretend you\u2019re doing a \u201cworld tour,\u201d segmented by time zones. Whatever time you choose to stream, it will be available for people to watch and interact with afterward.
<\/p>\n\n\n\n

\u201cIf you\u2019re an artist and you go out of your way to specifically say, \u2018People in Paris, we\u2019re doing this show for you,\u2019\u201d says Jorgensen. \u201cIf you\u2019re on the receiving end of that gratitude, imagine when you go and play Paris eight months from now.\u201d 
<\/p>\n\n\n\n

5. Engage with Your Viewers<\/strong><\/h2>\n\n\n\n

Not only is it a great way to build that connection with your fans, but it\u2019s also a great way to get immediate feedback, like if you\u2019re loud enough. As Jorgensen says, it\u2019s a little weird to feel like you\u2019re talking into a void, but be sure to keep the dialogue flowing before you start your set, between songs, and when you\u2019re done. Some artists even do a Q&A before or after the stream. 
<\/p>\n\n\n\n

As you\u2019re signing off, thank everyone for tuning in, let them know when you\u2019ll be streaming again, and remind them about your virtual tip jar. After the stream ends, go back and respond to as many comments as you can. Your fans will appreciate it and on Facebook, posting new comments helps your video pop up on people\u2019s feeds again. <\/p>\n\n\n\n

6. Be Authentic<\/strong><\/h2>\n\n\n\n

If you go live and your dog is barking in the background, or your child runs into your arms, or your performance space isn\u2019t ideal, it\u2019s okay. Again, people are looking to connect with other people right now. These instances give people a window into your life and help them get to know you better. Just embrace the real moments and know your audience will likely appreciate them. 
<\/p>\n\n\n\n

\u201cThe biggest thing is to just be yourself,\u201d says Andrews. \u201cThat\u2019s one thing that I tend to be pretty good at. I\u2019m not perfect. Nothing about what I do is perfect. It was just fully me.\u201d<\/p>\n\n\n\n

7. Be a Good Viewer in Return<\/strong><\/h2>\n\n\n\n

It feels great to be on the receiving end of a successful livestream concert, so be sure to extend the same streaming etiquette to others. A \u201clike\u201d and \u201cthank you\u201d go a long way. A share goes even further!
<\/p>\n\n\n\n

\u201cIf you can give some money, that\u2019s great,\u201d says Jorgensen. \u201cIf you can\u2019t, give it a thumbs up or give it a \u2018like\u2019 or write a nice comment or share it onto your timeline to give it a little bit more exposure.\u201d<\/p>\n\n\n\n

Check out Matt Jorgensen\u2019s Guide to Livestreaming and Best Practices<\/a>. Jill Andrews\u2019 album Thirties<\/a> is available now. Thanks to Berklee Online\u2019s Social Media and Marketing Manager Brooke Larson for contributing to this list of tips. <\/em>
<\/p>\n","protected":false},"excerpt":{"rendered":"

There are more live concerts to stream online than ever before. 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