{"id":18093,"date":"2022-04-22T11:48:37","date_gmt":"2022-04-22T16:48:37","guid":{"rendered":"https:\/\/online.berklee.edu\/takenote\/?p=18093"},"modified":"2025-10-29T15:31:13","modified_gmt":"2025-10-29T20:31:13","slug":"music-nfts-what-you-need-to-know-as-a-musician-and-fan","status":"publish","type":"post","link":"https:\/\/online.berklee.edu\/takenote\/music-nfts-what-you-need-to-know-as-a-musician-and-fan\/","title":{"rendered":"Music NFTs: What You Need to Know as a Musician and Fan"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-buying-selling-and-minting-music-nfts-platforms-ethereum-costs-and-expectations\">Buying, Selling, and Minting Music NFTs: Platforms, Ethereum Costs, and Expectations<\/h2>\n\n\n\n<p><em>The following information about music NFTs is for educational purposes and may not apply to your circumstances. We are not financial or investment advisors.<\/em><\/p>\n\n\n\n<p>If you walk into an art gallery and you stumble upon a painting that strikes you, you often have the option to buy that original piece, and it\u2019s yours. Depending on the evolving reputation of the artist, the value may go up. If the artist becomes big, you could have a valuable asset on your hands. You also run the risk that the painting will not increase in value, or even loses value. Either way, you find that piece of art intriguing and you take a chance and buy it. This is the financial model that exists in the fine arts, and now we\u2019re seeing it transcend into the digital realm, not only with NFTs, but music NFTs.&nbsp;<br><\/p>\n\n\n\n<p>Some say that music NFTs are the future of the music industry, while others say that they\u2019re just a fad that will come and go. Let\u2019s talk about what music NFTs are, how to buy and sell them, and what two Berklee community members say about their viability. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-are-music-nfts-nbsp\">What are Music NFTs?&nbsp; <br><\/h2>\n\n\n\n<p>A music NFT, which stands for <em>non-fungible token<\/em>, is a unique digital asset that lives on the blockchain, and can be bought and sold. Where a regular NFT is typically just a visual asset, a music NFT has a musical component as well as a visual one.&nbsp;<br><\/p>\n\n\n\n<p>One of the benefits of owning an asset like an NFT on a blockchain is the transparency of data ownership and accessibility. Because a blockchain is a decentralized system, just about anyone can participate, as long as they have a fast enough internet connection and enough money to fund the purchase in their digital wallet. Cryptocurrency doesn\u2019t have the same policies and regulation that a centralized banking system does, but the transparency of the blockchain is considered self-regulating by design. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How does a blockchain work - Simply Explained\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/SSo_EIwHSd4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">Learn how blockchain technology works. <\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-a-changing-dynamic\">A Changing Dynamic<br><\/h2>\n\n\n\n<p>Since the onset of streaming, money-making opportunities for musicians have significantly decreased. As we discussed earlier, NFTs treat music like pieces of art, turning it back into a commodity that can be bought and sold like it could in the heyday of the music industry, via MP3s, CDs, cassette tapes, and vinyl records. Music NFTs allow fans to invest in artists that they enjoy and believe in, while (ideally) receiving financial gains in return. Conversely, they allow artists to fund (or at least partially fund) their music projects directly through the support of their fans.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-fans-as-investors\">Fans as Investors<\/h3>\n\n\n\n<p>Ryan McCulloch, a Digital Marketing Manager at Berklee, a musician, Berklee alum, and an NFT investor, sees this changing artist-to-fan dynamic as a positive one for both parties.&nbsp;&nbsp;<br><\/p>\n\n\n\n<p>\u201cWhenever you decide to invest in an NFT, normally you end up gaining value from it, both symbolic or cultural value, but also monetary value,\u201d says McCulloch. \u201cThe fact that music is picking up on this is great because for many decades, there have been horrible stories of artists getting exploited. Fans are, in this instance, turned into shareholders, they own a stake in their favorite artists, and they stand to gain value from it. It really turns the narrative of consumerism on its head.\u201d&nbsp;<br><\/p>\n\n\n\n<p>The investor role is one that typically belongs to record labels, which historically has led to deals that often do not favor the artist. <a href=\"https:\/\/www.bbc.com\/news\/entertainment-arts-51704533\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Prince, Taylor Swift, Frank Ocean, and TLC<\/a> were locked into notoriously exploitative records deals. However, it\u2019s undeniable that record deals open opportunities and offer infrastructure that artists can\u2019t always attain on their own. Fortunately more independent record labels exist today that recognize more mutualistic deals result in better business relationships.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-fans-as-fans\">Fans as Fans<\/h3>\n\n\n\n<p>Before music NFTs, crowdfunding was one of the main ways that fans could fund music projects, in addition to direct contributions via sites such as <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/bandcamp.com\/\" target=\"_blank\">Bandcamp<\/a>. While some artists have been able to fund their projects solely with the help of donations, this situation can be the exception instead of the rule.<\/p>\n\n\n\n<p><strong><em><a href=\"https:\/\/online.berklee.edu\/takenote\/roaring-crowdfund?campaign_id=7010Z000001ZkQgQAK&amp;pid=&amp;utm_source=takenote&amp;utm_medium=blog&amp;utm_campaign=bol-gen-takenote-link-from-article\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Listen to Berklee Online\u2019s Roaring Crowdfund podcast series to learn about the ups and downs of a crowdfunding campaign<\/a>. <\/em><\/strong><\/p>\n\n\n\n<p>The difference between buying your favorite artist\u2019s NFT and contributing to a crowdfunding campaign, is that a donation is considered a gift that has no expectations of return. Besides that, it results in artists being able to fund their projects. The relationship is a bit different with music NFTs because they are purchased to help fund an artist\u2019s creative endeavor, but also with the hope that it will deliver a financial return.&nbsp;<br><\/p>\n\n\n\n<p>Benji Rogers, who instructs the <em><a href=\"https:\/\/online.berklee.edu\/courses\/music-business-trends-and-strategies?campaign_id=7010Z000001ZkQgQAK&amp;pid=&amp;utm_source=takenote&amp;utm_medium=blog&amp;utm_campaign=bol-gen-takenote-link-from-article\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Music Business Trends and Strategies<\/a><\/em> course at Berklee Online and is co-founder of the digital strategy consultancy <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.lark42.com\/\" target=\"_blank\">Lark 42<\/a>, sees this investor-investee dynamic between artists and fans as a flaw of music NFTs.&nbsp;<br><\/p>\n\n\n\n<p>\u201cThe future of the music industry is in artist-to-fan connection,\u201d says Rogers. \u201cThat\u2019s where it\u2019s always been. If you go to your fans and you sell them a digital picture for $100 and say, \u2018hold onto it, because it could be worth more,\u2019 and it plummets in value, what has that done to your connection to that fan?\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-building-music-nft-communities\">Building Music NFT Communities<br><\/h2>\n\n\n\n<p>Can the best of both worlds exist if fans invest in NFTs like a donation, or like buying a T-shirt, without any expectations of financial return? That is up to the individual, however, NFTs might offer more than just a money-making opportunity: community and identity. McCulloch says that the top reasons why he invests in NFTs is to support causes that he cares about, in particular, diversity, equity, and inclusion in <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.nytimes.com\/interactive\/2022\/03\/18\/technology\/web3-definition-internet.html#:~:text=Web3%20is%20the%20name%20some,the%20past%20year%20or%20so.\" target=\"_blank\">web3<\/a>.&nbsp;&nbsp;<br><\/p>\n\n\n\n<p>\u201cNormally when we think about investing, we think about the exchange of money,\u201d says McCulloch. \u201cI think this is really beyond investing. This has a lot more to do with mapping our real and digital identities to the things that we care about. So I think it goes beyond money, frankly.\u201d&nbsp;<\/p>\n\n\n\n<p>One way that musicians are upping the incentives for fans\/investors to buy music NFTs is by offering holders special perks, and entrance to an exclusive community of fans. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-kings-of-leon\">Kings of Leon<\/h3>\n\n\n\n<p>In 2021, the Kings of Leon were one of the first major bands to release an album as an NFT with <em>When You See Yourself.<\/em> Released on the platform Yellowheart, the band offered incentives like front-row seats to their live shows for life, a special album package, and exclusive audiovisual art. They generated more than $2 million in sales, with $500,000 going to Live Nation&#8217;s Crew Nation to support live music crews during the pandemic. <\/p>\n\n\n\n<p>\u201cOver the last 20 years\u2014two lost decades\u2014we\u2019ve seen the devaluation of music,\u201d Josh Katz, the founder of Yellowheart, told <em><a href=\"https:\/\/www.rollingstone.com\/pro\/news\/kings-of-leon-when-you-see-yourself-album-nft-crypto-1135192\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Rolling Stone<\/a><\/em>. \u201cMusic has become great at selling everything except music. There\u2019s been a race to the bottom where, for as little money as possible, you have access to all of it.&#8221;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-steve-aoki\">Steve Aoki<br><\/h3>\n\n\n\n<p>Steve Aoki, who is another early mainstream adopter of NFTs, launched <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/a0k1verse.xyz\/\" target=\"_blank\">A0K1VERSE<\/a> in February 2022. Users join by buying an NFT passport, which includes free tickets to his live shows, free merchandise, members-only events and performances, and more.&nbsp;<\/p>\n\n\n\n<p>\u201cNFTs enable a two-way conversation between artist and fan,\u201d Aoki told <em><a href=\"https:\/\/www.forbes.com\/sites\/leeorshimron\/2022\/04\/13\/steve-aokis-a0k1verse-reveals-how-culture-activates-the-metaverse\/?sh=16d0cb1a1df7\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Forbes<\/a><\/em>. \u201cPreviously it was always a one-way conversation. The artist produces something, and the fan either buys the product or not, but there is no conversation. With NFTs, there is a constant conversation.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-more-nft-success-stories\">More NFT Success Stories<\/h2>\n\n\n\n<p>In addition to the Kings of Leon and Steve Aoki, <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.bet.com\/article\/i3h0fg\/nft-explainer-how-black-creatives-are-reshaping-music\" target=\"_blank\">Snoop Dogg, Eminem, and Nas<\/a> have also stepped into the world of NFTs to great success. Even artists without a massive pre-existing following are benefiting from music NFTs. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-spottie-wifi\">Spottie Wifi<\/h3>\n\n\n\n<p>One of the most astonishing examples is Spottie WiFi, which is a rap project by Mig Mora, who purchased from the collection of <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/opensea.io\/collection\/cryptopunks\" target=\"_blank\">CryptoPunks<\/a> NFTs and assigned them an artist persona. Mora made $192,000 in 60 seconds from selling them\u2014he only had 200 Spotify listeners at the time. To date, it\u2019s the third highest ranking NFT project of all time. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"I&#039;m Spottie (Rap Edition)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/lieLgdTVZbo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">\u201cI\u2019m Spottie\u201d by Spottie WiFi<\/figcaption><\/figure>\n\n\n\n<p>\u201cArtists don\u2019t need a million fans that are going to spend one dollar on them per year just so all these middlemen can eat,\u201d said Mora in an interview with <em><a href=\"https:\/\/www.complex.com\/pigeons-and-planes\/cryptopunk-rapper-nft-spottie-wifi\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Complex<\/a><\/em>. \u201cWith NFTs, an artist just needs 500 or 1,000 fans that really rock with them, want to see them succeed, and are willing to invest in their success.\u201d&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-iman-europe\">Iman Europe<\/h3>\n\n\n\n<p>A more common NFT success story might look like singer\/songwriter Iman Europe\u2019s, who went from making $300 a month from streaming royalties to making $60,000 off of five music NFTs.<\/p>\n\n\n\n<p>\u201cI had one person buy my song for the amount it would have taken a million streams to get,\u201d Europe told <em><a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2022-03-12\/how-to-make-money-with-nfts-artist-earns-60k-in-switch-from-spotify-to-web3\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Bloomberg (opens in a new tab)\">Bloomberg<\/a><\/em>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-set-your-expectations\">Set Your Expectations<\/h3>\n\n\n\n<p>While overwhelmingly successful NFT stories tend to make the headlines, it\u2019s important to note that the vast majority of NFT sellers can expect much more modest outcomes.  The data aggregate site <a href=\"https:\/\/nonfungible.com\/market-tracker?days=365\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">nonfungible.com<\/a> shows the average NFT price on any given day, but this number is skewed higher by approximately 200 accounts that have made more than six figures in all-time sales, to-date. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-buy-music-nfts\">How to Buy Music NFTs<\/h2>\n\n\n\n<p>Now that we know what music NFTs are, and their potential, let\u2019s talk about how to buy and sell them, and where.&nbsp;<\/p>\n\n\n\n<p>Music NFTs can be bought and sold on websites such as <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/opensea.io\/\" target=\"_blank\">Opensea<\/a> or <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/niftygateway.com\/\" target=\"_blank\">Nifty Gateway<\/a>, which are some of the most popular sites for visual and audio NFTs. Sites like <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/royal.io\/\" target=\"_blank\">Royal<\/a>, <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/opulous.org\/\" target=\"_blank\">Opulous<\/a>, <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/beta.catalog.works\/\" target=\"_blank\">Catalog<\/a>, and <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.sound.xyz\/\" target=\"_blank\">Sound XYZ<\/a>, are marketplaces solely for a special kind of music NFT called an LDA, or limited digital asset. The goal of an LDA is to allow artists to share royalty rights with their fans, choosing a percentage of their choice, and encouraging rights holders to share and remix the music that they own. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-ethereum\">Ethereum<\/h3>\n\n\n\n<p>You\u2019ve likely heard of the leading cryptocurrency Bitcoin, but most music NFT marketplaces use \u201cEthereum,\u201d or \u201cEther\u201d for short. Considered second in popularity to Bitcoin, the value of Ether fluctuates wildly. Here you can see the <a href=\"https:\/\/www.google.com\/finance\/quote\/ETH-USD\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Ether value and conversion<\/a> rate on any given day.<\/p>\n\n\n\n<p>To buy a music NFT, first you need to fill up your digital wallet with Ethereum, which can be purchased with digital wallets such as <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.coinbase.com\/\" target=\"_blank\">Coinbase<\/a>, <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/metamask.io\/\" target=\"_blank\">Metamask<\/a>, and <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/phantom.app\/\" target=\"_blank\">Phantom<\/a>. Then you connect your digital wallet to an NFT marketplace and you can start investing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-sell-music-nfts\">How to Sell Music NFTs <\/h2>\n\n\n\n<p>To sell a music NFT, you also need to create an account on an NFT marketplace and connect your digital wallet, loaded with Ethereum. Some marketplaces are invite-only or require artists to submit an application. Sellers are usually required to pay \u201cgas fees\u201d to create and mint an NFT collection. <\/p>\n\n\n\n<p>Next you\u2019ll need to create the music NFT collection that you want to sell. Choose which of your songs you want to be part of that collection, and include cover art. The decision-making behind this step is important because you can decide what you think would be unique and valuable to a buyer. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-bottom-line\">The Bottom Line<\/h2>\n\n\n\n<p>Whether you\u2019re investing in music NFTs, fine art, or stock in a company, there is inherently risk, and some investments have better track records than others. Music NFTs are so new that we don\u2019t yet have long-term data about their returns. If you want to get involved with NFTs, obviously use the <a href=\"https:\/\/www.thebalance.com\/the-most-important-rule-of-investing-357325\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">golden rule<\/a> of investing which is, only invest money that you would be okay with losing.<br><\/p>\n\n\n\n<p>\u201cMy guiding principle is that the money doesn\u2019t exist,\u201d says McCulloch, meaning that this is money he\u2019s set aside with the intention that it will be tied up in NFTs for the foreseeable future. \u201cIt\u2019s really just numbers, and that helps alleviate some of the issues that will arise when you\u2019re dealing with crypto.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-do-your-fans-want-music-nfts\">Do Your Fans Want Music NFTs?<\/h3>\n\n\n\n<p>If you are an artist interested in creating NFTs, ask yourself, \u201cIs this something my fans would be interested in?\u201d You could even survey them via email or social media, which could help inform your decision.&nbsp;<br><\/p>\n\n\n\n<p>\u201cIf you, as a creator, go out to your fans and say, \u2018Hey, this is what I&#8217;m thinking,\u2019 and they all jump up and down and say, \u2018I want it\u2019\u2014then amazing,\u201d says Rogers. \u201cBut let them know what they\u2019re getting into and understand that you are potentially entering into a financial relationship, which could have ramifications. Because you look really cool if your NFT goes from $20 to $300, but how do you look when it goes from $20 to eight cents?\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-the-future-of-music-nfts\">The Future of Music NFTs<\/h3>\n\n\n\n<p>While we don\u2019t know the future outcome of music NFTs, we do know that cryptocurrency is not going anywhere. In fact, the UK\u2019s Economic Secretary to the Treasury John Glen said in a recent <a href=\"https:\/\/fortune.com\/2022\/04\/05\/british-government-nft-web3-cryptocurrency\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">speech<\/a> that, \u201cThe UK is open for crypto businesses.\u201d The Royal Mint is even developing their own NFT.<br><\/p>\n\n\n\n<p>Whether you decide to create, buy, or sell music NFTs, or not, they\u2019re definitely worth learning more about and following their evolution in the music industry. Even just knowing what they are and how they work is beneficial to your music business know-how.<\/p>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/www.complex.com\/pigeons-and-planes\/cryptopunk-rapper-nft-spottie-wifi\" target=\"_blank\">Mora<\/a> (aka Spottie Wifi), has perhaps the best advice for musicians who are considering expanding to the NFT market: \u201cI think for artists, come in, observe, listen, learn, see what\u2019s out there, see what\u2019s working and then get familiar enough with the ecosystem and the market to understand what you can do.\u201d <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Some say that music NFTs are the future of the music industry, while others say that they\u2019re a fad that will come and go. Let\u2019s talk about what music NFTs are, how to buy and sell them, and what two Berklee community members say about their viability. <\/p>\n","protected":false},"author":45,"featured_media":18097,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,9564,9592],"tags":[8766,166,374,8869,8870,8868,8867,8696,8872,8871,7379],"class_list":["post-18093","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-features-articles","category-technology-articles","tag-bandcamp","tag-benji-rogers","tag-crowdfunding","tag-ethereum","tag-iman-europe","tag-kings-of-leon","tag-music-nft","tag-nft","tag-ryan-mcculloch","tag-spottie-wifi","tag-steve-aoki"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Music NFTs: What You 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