When I got to college and took the Legal Aspects of the Music Industry<\/a><\/em> course at Berklee, I learned that one of the most important figures behind an artist\u2019s career is the artist manager. These people are responsible for organizing an artist\u2019s life, serving as a guide for them to reach their goals, and making their desired impact through their music. Personally, I never thought of becoming an artist manager until my roommate Duda encouraged me to give it a try. She told me she thought that my skills and passions aligned with the job. <\/p>\n\n\n\n It all started when Duda asked me to help her out with a business plan for her career as an artist. Along with her, I started keeping track of rehearsals, helping her build set lists for shows, and ideating strategies to achieve short-term and long-term goals. During this time, I was a second-semester student and I did not know enough people in Boston to help us find gigs or venues to perform in. All we had was a business plan with stated goals and the steps to achieve them, but we didn\u2019t have enough insider knowledge to see those steps though. <\/p>\n\n\n\n STUDY ARTIST MANAGEMENT WITH BERKLEE ONLINE<\/a><\/em><\/strong><\/p>\n\n\n\n Eventually, through experience, I learned how to use different tools and resources to actually execute a plan that aligned with an artist\u2019s goals. I learned that creating an effective layout in Google Sheets and sharing it with the artist\u2019s team is a good way to keep track of progress and the tasks each team member needs to complete. Taking this step allowed us to have a clear focus, whether it was applying for a show on the Boston campus of Berklee College of Music, shooting social media content, or keeping track of songs to rehearse. Another tool that enhanced our productivity was Pinterest, which we used to create a vision board for the artist\u2019s brand and upcoming singles. As a team, we would listen to the songs and visualize a specific color palette. Based on that, we would assemble images that had to do with the message of the songs, which helped us create social media content. <\/p>\n\n\n\n In my fourth semester, I decided to apply to the Berklee Management Club<\/a>, where I began to manage pop artist Anna Kornis, along with another artist manager, my friend Berra. Through this, I have been working as the administrative coordinator, while Berra focuses on digital marketing and booking. Part of my role as an artist manager for Anna is to create business plans, set up meetings, and take care of the logistics of her shows. This structure helped us secure Anna Kornis features in Canvas Rebel<\/em><\/a>, an online magazine spotlighting emerging voices in creative industries, and on In The Booth<\/em><\/a>, a podcast where musicians share the stories behind their work. <\/p>\n\n\n\n READ: \u2018MEET ANNA KORNIS\u2019 IN CANVAS REBEL<\/em><\/strong><\/a><\/p>\n\n\n\n At the end of the semester, the club provided us with the opportunity to rent a venue for a night so we could organize a gala-themed show for all the artists of the Berklee Management Club. I was in charge of creating Anna\u2019s tech rider, which is a document that outlines all the equipment her band needs for her performance. You may already be familiar with a rider as the list of extravagant foods, drinks, and other luxuries that well-known musicians request in their dressing rooms, as seen on The Smoking Gun<\/em><\/a> website, but let me assure you, this was far less glamorous. It was just the microphones and amplification that were necessary for her to perform at the club. I served as the main point of communication between the show\u2019s production team and Anna\u2019s music director, who knew exactly what equipment everyone in Anna\u2019s band needed. <\/p>\n\n\n\n The artist manager\u2019s role for the planning and preparation of a show is extremely important, but a lot of the work also happens during the show. During the gala, I was responsible for recording the entire show with a professional camera while Berra took photos and captured backstage footage. All of the content I shot was used for marketing purposes and posted on the artist\u2019s social media<\/a>. One of my favorite parts about being an artist manager is being able to enjoy your artist\u2019s show and to celebrate with them after, knowing that the team has worked hard to make it happen. <\/p>\n\n\n\nMy First Artist Management Experience <\/strong><\/h2>\n\n\n\n
Working at the Berklee Management Club <\/strong><\/h2>\n\n\n\n
![\"Anna](\"https:\/\/online.berklee.edu\/takenote\/wp-content\/uploads\/2025\/05\/Anna_Kornis_Ale_Gil_Berra_Nur_Yuce.png\")
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