{"id":27123,"date":"2025-11-01T11:04:54","date_gmt":"2025-11-01T16:04:54","guid":{"rendered":"https:\/\/online.berklee.edu\/takenote\/?p=27123"},"modified":"2025-11-13T16:24:32","modified_gmt":"2025-11-13T21:24:32","slug":"what-makes-a-good-artist-manager","status":"publish","type":"post","link":"https:\/\/online.berklee.edu\/takenote\/what-makes-a-good-artist-manager\/","title":{"rendered":"What Makes a Good Artist Manager?"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-more-than-business-how-artist-managers-become-partners-coaches-and-advocates\">More Than Business: How Artist Managers Become Partners, Coaches, and Advocates<\/h2>\n\n\n\n<div id=\"excerpt-callout-block_a8d74176544373d92d9804b262452c91\" class=\"excerpt-callout style-default\">\n    <div class=\"excerpt-content\">\n        <p><span style=\"font-weight: 400;\">The following information on what makes a good artist manager is excerpted from the Berklee Online course <\/span><a href=\"https:\/\/online.berklee.edu\/courses\/artist-management?campaign_id=7010Z000001ZkQgQAK&amp;pid=&amp;utm_source=takenote&amp;tum_medium=blog&amp;utm_campaign=bol-gen-takenote-article-link\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">Artist Management<\/span><\/i><\/a><span style=\"font-weight: 400;\">, authored by <\/span><a href=\"https:\/\/online.berklee.edu\/instructors\/ardie-farhadieh?campaign_id=7010Z000001ZkQgQAK&amp;pid=&amp;utm_source=takenote&amp;tum_medium=blog&amp;utm_campaign=bol-gen-takenote-article-link\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Ardie Farhadieh<\/span><\/a><span style=\"font-weight: 400;\">, and currently enrolling.<\/span><\/p>\n    <\/div>\n<\/div>\n\n\n\n<p>When an artist and artist manager decide to work together, their relationship becomes about more than just business. The artist manager will practically become family to the artist, a trusted friend, an executive coach, and CEO of the artist\u2019s business. Once working together, the manager and artist will be in constant communication with one another in regard to the ins and outs of the artist\u2019s career. It takes a certain kind of person to be a good artist manager, and here are some of the qualities you will need:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-passion\">Passion<\/h2>\n\n\n\n<p>Without passion and love for the music you are representing, it\u2019s impossible for you to be an effective artist manager. When an artist manager discovers an artist, they need to believe in their music and visualize the path to a successful career. It\u2019s passion that will allow the manager to work alongside the artist, regardless of the ups and downs that come with their career. If either the artist or artist manager loses that passion, then it\u2019s harder to drum up passion in the people the artist is playing for. Ultimately, if the manager still has passion, they will be able to overcome the tougher obstacles that come with managing an artist.<\/p>\n\n\n\n<!-- Manager Quote Callout --> <style> .manager-callout { display: flex; align-items: flex-start; gap: 16px; padding: 16px; border-radius: 10px; background: #fafafa; \/* light gray box *\/ color: #111; margin: 1.25rem 0; } .manager-callout img { width: 72px; height: 72px; border-radius: 50%; \/* circular image *\/ object-fit: cover; flex: 0 0 72px; border: 2px solid rgba(0,0,0,0.06); } .manager-callout .content { line-height: 1.45; } .manager-callout .quote { font-weight: 700; \/* bold quote *\/ margin: 0 0 8px 0; } .manager-callout .desc { margin: 0; font-size: 1.25rem; } \/* Respect dark mode *\/ @media (prefers-color-scheme: dark) { .manager-callout { background: #2a2a2a; color: #f5f5f5; } .manager-callout img { border-color: rgba(255,255,255,0.08); } .manager-callout a { color: #a7c7ff; } } \/* Mobile tweaks *\/ @media (max-width: 520px) { .manager-callout { padding: 14px; gap: 12px; } .manager-callout img { width: 60px; height: 60px; flex-basis: 60px; } } <\/style> <div class=\"manager-callout\" role=\"complementary\" aria-label=\"Manager quote\"> <a href=\"https:\/\/online.berklee.edu\/takenote\/janet-billig-rich-on-management-nirvana-hole-and-music-supervision-rock-of-ages-moulin-rouge-and-more\/?campaign_id=7010Z000001ZkQgQAK&amp;pid=&amp;utm_source=takenote&amp;utm_medium=blog&amp;utm_campaign=bol-gen-takenote-article-link\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" src=\"https:\/\/online.berklee.edu\/takenote\/wp-content\/uploads\/2020\/06\/Janet-Billig-Rich-headshot-1.jpg\" alt=\"Janet Billig Rich headshot\"><\/a> <div class=\"content\"> <p class=\"quote\">\u201cI discovered the Replacements in the mid-\u201980s and lost my mind. That was it for me. Three-chord guitar rock became my jam. I just wanted to see every live show I could.\u201d<\/p> <p class=\"desc\"> <em><B>Janet Billig Rich<\/B> saw the Replacements more than 100 times before she even entered the music business. Her entire career\u2014selling merch, interning, signing Hole, managing Nirvana, the Breeders, <a href=\"https:\/\/online.berklee.edu\/takenote\/podcast-episode-029-evan-dando-of-the-lemonheads-talks-songwriting-guitar-preferences-and-that-simon-garfunkel-song-that-he-doesnt-hate-anymore\/?campaign_id=7010Z000001ZkQgQAK&amp;pid=&amp;utm_source=takenote&amp;utm_medium=blog&amp;utm_campaign=bol-gen-takenote-article-link\/\" target=\"_blank\" rel=\"noopener\">the Lemonheads<\/a>, and more\u2014sprang from chasing that raw musical high. Listen to a 2020 interview with her on the <a href=\"https:\/\/online.berklee.edu\/takenote\/janet-billig-rich-on-management-nirvana-hole-and-music-supervision-rock-of-ages-moulin-rouge-and-more\/?campaign_id=7010Z000001ZkQgQAK&amp;pid=&amp;utm_source=takenote&amp;utm_medium=blog&amp;utm_campaign=bol-gen-takenote-article-link\" target=\"_blank\" rel=\"noopener\">Music Is My Life<\/a> podcast.<\/em> <\/p> <\/div> <\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-drive\"><strong>Drive<\/strong><\/h2>\n\n\n\n<p>With passion for the artist\u2019s music comes the drive to manage and work hard on their behalf. Passion and drive will go hand-in-hand. There will be a level of excitement that comes from managing an artist and seeing their growth from effective strategy. Every little win will seem big because it will be the passion and drive that will have made that win possible. This excitement should hopefully create a level of drive and propel a manager to work even harder every step of the way.&nbsp;<br><\/p>\n\n\n\n<!-- Manager Quote Callout -->\n<style>\n  .manager-callout {\n    display: flex;\n    align-items: flex-start;\n    gap: 16px;\n    padding: 16px;\n    border-radius: 10px;\n    background: #fafafa;            \/* light gray box *\/\n    color: #111;\n    margin: 1.25rem 0;\n  }\n\n  .manager-callout img {\n    width: 72px;\n    height: 72px;\n    border-radius: 50%;              \/* circular image *\/\n    object-fit: cover;\n    flex: 0 0 72px;\n    border: 2px solid rgba(0,0,0,0.06);\n  }\n\n  .manager-callout .content {\n    line-height: 1.45;\n  }\n\n  .manager-callout .quote {\n    font-weight: 700;                \/* bold quote *\/\n    margin: 0 0 8px 0;\n  }\n\n  .manager-callout .desc {\n    margin: 0;\n    font-size: 1.25rem;\n  }\n\n  \/* Respect dark mode *\/\n  @media (prefers-color-scheme: dark) {\n    .manager-callout {\n      background: #2a2a2a;\n      color: #f5f5f5;\n    }\n    .manager-callout img {\n      border-color: rgba(255,255,255,0.08);\n    }\n    .manager-callout a { color: #a7c7ff; }\n  }\n\n  \/* Mobile tweaks *\/\n  @media (max-width: 520px) {\n    .manager-callout {\n      padding: 14px;\n      gap: 12px;\n    }\n    .manager-callout img {\n      width: 60px;\n      height: 60px;\n      flex-basis: 60px;\n    }\n  }\n<\/style>\n\n<div class=\"manager-callout\" role=\"complementary\" aria-label=\"Manager quote\">\n  <a href=\"https:\/\/variety.com\/2022\/music\/news\/guy-oseary-nft-madonna-u2-manager-1235325286\/\" target=\"_blank\" rel=\"noopener noreferrer\">\n    <img decoding=\"async\"\n      src=\"https:\/\/online.berklee.edu\/takenote\/wp-content\/uploads\/2025\/08\/Guy_Oseary.jpg\"\n      alt=\"Guy Oseary is pictured in this wikicommons photo at Tech Crunch Disrupt NY in 2013.\">\n  <\/a>\n  <div class=\"content\">\n    <p class=\"quote\">\u201cI\u2019m a student of trying new things. Think about Prince or Radiohead\u2014people thought they were crazy. Taking chances doesn\u2019t come without risk, and I don\u2019t want to be fearful.\u201d<\/p>\n    <p class=\"desc\">\n      <em><b>Guy Oseary<\/b> wanted to work with Madonna so badly that when he first appealed to her manager for a job, he offered to do it without pay. He eventually went on to manage Madonna himself, as well as Red Hot Chili Peppers and U2\u2014whom he famously advised to put their album on the iPhones of every Apple user, a decision he says was worth the risk.<\/em>\n    <\/p>\n  <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-leadership\"><strong>Leadership<\/strong><\/h2>\n\n\n\n<p>Another quality an artist manager should possess is leadership. Leadership is crucial, as the artist will most likely not understand how to maneuver the nuances of the music industry. An artist might not understand deal structures, the differences between labels, publishers, rights organizations, and what different team members do, so it\u2019ll be the job of the manager to effectively lead the artist in the right direction.&nbsp;<br><\/p>\n\n\n\n<!-- Manager Quote Callout -->\n<style>\n  .manager-callout {\n    display: flex;\n    align-items: flex-start;\n    gap: 16px;\n    padding: 16px;\n    border-radius: 10px;\n    background: #fafafa;            \/* light gray box *\/\n    color: #111;\n    margin: 1.25rem 0;\n  }\n\n  .manager-callout img {\n    width: 72px;\n    height: 72px;\n    border-radius: 50%;              \/* circular image *\/\n    object-fit: cover;\n    flex: 0 0 72px;\n    border: 2px solid rgba(0,0,0,0.06);\n  }\n\n  .manager-callout .content {\n    line-height: 1.45;\n  }\n\n  .manager-callout .quote {\n    font-weight: 700;                \/* bold quote *\/\n    margin: 0 0 8px 0;\n  }\n\n  .manager-callout .desc {\n    margin: 0;\n    font-size: 1.25rem;\n  }\n\n  \/* Respect dark mode *\/\n  @media (prefers-color-scheme: dark) {\n    .manager-callout {\n      background: #2a2a2a;\n      color: #f5f5f5;\n    }\n    .manager-callout img {\n      border-color: rgba(255,255,255,0.08);\n    }\n    .manager-callout a { color: #a7c7ff; }\n  }\n\n  \/* Mobile tweaks *\/\n  @media (max-width: 520px) {\n    .manager-callout {\n      padding: 14px;\n      gap: 12px;\n    }\n    .manager-callout img {\n      width: 60px;\n      height: 60px;\n      flex-basis: 60px;\n    }\n  }\n<\/style>\n\n<div class=\"manager-callout\" role=\"complementary\" aria-label=\"Manager quote\">\n  <a href=\"https:\/\/liu.edu\/brooklyn\/roc-nation-features\/desiree-perez\" target=\"_blank\" rel=\"noopener noreferrer\">\n    <img decoding=\"async\"\n      src=\"https:\/\/online.berklee.edu\/takenote\/wp-content\/uploads\/2025\/08\/Desiree-Perez-RocNation-1080x1080-1.jpg\"\n      alt=\"Desiree Perez, the CEO of Roc Nation, is pictured in this headshot.\">\n  <\/a>\n  <div class=\"content\">\n    <p class=\"quote\">\u201cI try to lead by example. I\u2019m not above any task and I don\u2019t ask a Roc employee to do something I wouldn\u2019t or haven\u2019t done myself. Anyone who has seen me work can attest to that. It starts with commitment and discipline: most people who&#8217;ve been with me for a while know my response to a question before they ask it. That steadiness, to me, is the essence of leadership.\u201d<\/p>\n    <p class=\"desc\">\n      <em><b>Desiree Perez<\/b> is the CEO of Roc Nation, which she co-founded with Jay-Z. The company represents artists including Rihanna, J. Cole, Lil Uzi Vert, Megan Thee Stallion, and Buju Banton.<\/em>\n    <\/p>\n  <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-transparency\"><strong>Transparency<\/strong><\/h2>\n\n\n\n<p>The artist should feel comfortable and trust the manager to guide the artist\u2019s career in a manner that sets the artist up for success. The more transparent a manager is, the more trust they build with the artist. It\u2019s this trust that will ultimately create a long-lasting bond between an artist and their manager.<\/p>\n\n\n\n<!-- Manager Quote Callout -->\n<style>\n  .manager-callout {\n    display: flex;\n    align-items: flex-start;\n    gap: 16px;\n    padding: 16px;\n    border-radius: 10px;\n    background: #fafafa;            \/* light gray box *\/\n    color: #111;\n    margin: 1.25rem 0;\n  }\n\n  .manager-callout img {\n    width: 72px;\n    height: 72px;\n    border-radius: 50%;              \/* circular image *\/\n    object-fit: cover;\n    flex: 0 0 72px;\n    border: 2px solid rgba(0,0,0,0.06);\n  }\n\n  .manager-callout .content {\n    line-height: 1.45;\n  }\n\n  .manager-callout .quote {\n    font-weight: 700;                \/* bold quote *\/\n    margin: 0 0 8px 0;\n  }\n\n  .manager-callout .desc {\n    margin: 0;\n    font-size: 1.25rem;\n  }\n\n  \/* Respect dark mode *\/\n  @media (prefers-color-scheme: dark) {\n    .manager-callout {\n      background: #2a2a2a;\n      color: #f5f5f5;\n    }\n    .manager-callout img {\n      border-color: rgba(255,255,255,0.08);\n    }\n    .manager-callout a { color: #a7c7ff; }\n  }\n\n  \/* Mobile tweaks *\/\n  @media (max-width: 520px) {\n    .manager-callout {\n      padding: 14px;\n      gap: 12px;\n    }\n    .manager-callout img {\n      width: 60px;\n      height: 60px;\n      flex-basis: 60px;\n    }\n  }\n<\/style>\n\n<div class=\"manager-callout\" role=\"complementary\" aria-label=\"Manager quote\">\n  <a href=\"https:\/\/www.musicbusinessworldwide.com\/people\/jonathan-dickins\/\" target=\"_blank\" rel=\"noopener noreferrer\">\n    <img decoding=\"async\"\n      src=\"https:\/\/online.berklee.edu\/takenote\/wp-content\/uploads\/2025\/08\/Screen-Shot-2017-06-27-at-09.10.10-e1498566991627-648x380-1.jpg\"\n      alt=\"Jonathan Dickins, longtime manager of Adele, pictured in this headshot.\">\n  <\/a>\n  <div class=\"content\">\n    <p class=\"quote\">\u201cI think it\u2019s important to offer a creative opinion, even if the artists disagree with most of it\u2014and, trust me, the good ones usually do\u2014and remember that being overly reliant on people at labels is dangerous.\u201d<\/p>\n    <p class=\"desc\">\n      <em><b>Jonathan Dickins<\/b> has been Adele\u2019s manager since 2006, and Adele has confirmed Dickins\u2019s account to \n      <a href=\"https:\/\/www.vanityfair.com\/style\/2020\/11\/why-the-music-industry-is-still-so-hard-on-women\" target=\"_blank\" rel=\"noopener noreferrer\">Vanity Fair<\/a>: \n      \u201cMy manager and I butt heads all the time, we raise our voices, but if he says, I don\u2019t think you should do something, I\u2019m like, \u2018fine, I won\u2019t do it.\u2019\u201d<\/em>\n    <\/p>\n  <\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-knowledge\"><strong>Knowledge<\/strong><\/h2>\n\n\n\n<p>Knowledge is power, and a great manager should understand every aspect of the music industry and how it functions. In order to properly guide an artist\u2019s career successfully, you must have a strong knowledge of how the music industry works and an understanding of the strategies that build an artist\u2019s brand and retain fans.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/online.berklee.edu\/music-business?campaign_id=7010Z000001ZkQgQAK&amp;pid=&amp;utm_source=takenote&amp;tum_medium=blog&amp;utm_campaign=bol-gen-takenote-article-link\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><em>STUDY MUSIC BUSINESS WITH BERKLEE ONLINE<\/em><\/strong><\/a><\/p>\n\n\n\n<p>In the early days of a manager\u2019s career, it will be virtually impossible to fully understand how the industry functions\u2014and that\u2019s why experience is a key factor in making a good manager\u2014but by actively working on the job and encountering the various players, a manager will start to gain a knowledge base. Additionally, a manager should be able to take the knowledge they\u2019ve gained and educate the artist every step of the way while laying a foundation of trust and transparency.&nbsp;<\/p>\n\n\n\n<!-- Manager Quote Callout -->\n<style>\n  .manager-callout {\n    display: flex;\n    align-items: flex-start;\n    gap: 16px;\n    padding: 16px;\n    border-radius: 10px;\n    background: #fafafa;            \/* light gray box *\/\n    color: #111;\n    margin: 1.25rem 0;\n  }\n\n  .manager-callout img {\n    width: 72px;\n    height: 72px;\n    border-radius: 50%;              \/* circular image *\/\n    object-fit: cover;\n    flex: 0 0 72px;\n    border: 2px solid rgba(0,0,0,0.06);\n  }\n\n  .manager-callout .content {\n    line-height: 1.45;\n  }\n\n  .manager-callout .quote {\n    font-weight: 700;                \/* bold quote *\/\n    margin: 0 0 8px 0;\n  }\n\n  .manager-callout .desc {\n    margin: 0;\n    font-size: 1.25rem;\n  }\n\n  \/* Respect dark mode *\/\n  @media (prefers-color-scheme: dark) {\n    .manager-callout {\n      background: #2a2a2a;\n      color: #f5f5f5;\n    }\n    .manager-callout img {\n      border-color: rgba(255,255,255,0.08);\n    }\n    .manager-callout a { color: #a7c7ff; }\n  }\n\n  \/* Mobile tweaks *\/\n  @media (max-width: 520px) {\n    .manager-callout {\n      padding: 14px;\n      gap: 12px;\n    }\n    .manager-callout img {\n      width: 60px;\n      height: 60px;\n      flex-basis: 60px;\n    }\n  }\n<\/style>\n\n<div class=\"manager-callout\" role=\"complementary\" aria-label=\"Manager quote\">\n  <a href=\"https:\/\/www.musicbusinessworldwide.com\/wassim-sal-slaiby-dont-expect-artists-to-have-their-st-organized-thats-what-im-here-for\/\" target=\"_blank\" rel=\"noopener noreferrer\">\n    <img decoding=\"async\"\n      src=\"https:\/\/online.berklee.edu\/takenote\/wp-content\/uploads\/2025\/08\/1199px-Wassim_Slaiby.jpg\"\n      alt=\"Wassim 'Sal' Slaiby, music manager and co-founder of XO Records, pictured in this headshot.\">\n  <\/a>\n  <div class=\"content\">\n    <p class=\"quote\">\u201cI don\u2019t expect an artist to come to me and have their shit organized\u2014that\u2019s what I\u2019m here for. I expect an artist to come to me with a vision, and to want to do this for the right reasons.\u201d<\/p>\n    <p class=\"desc\">\n      <em><b>Wassim \u201cSal\u201d Slaiby<\/b> manages a diverse roster of artists through his company, SALXCO, and also co-founded XO Records with The Weeknd. Some of his notable clients include The Weeknd, Doja Cat, French Montana, Bebe Rexha, Ty Dolla $ign, Metro Boomin, and Swedish House Mafia.<\/em>\n    <\/p>\n  <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-compassion\">Compassion<\/h2>\n\n\n\n<p>An artist will seek career guidance from a manager, but over time, an artist will start to confide with a manager about relationships, mental health, and many other matters. A good manager will be able to chat with the artist and guide them through the high points and low points of their personal life and professional career. Good managers will offer reassurance, provide constructive criticism, and show the artist how all the hard work that they put forth will eventually pay off.<\/p>\n\n\n\n<!-- Manager Quote Callout -->\n<style>\n  .manager-callout {\n    display: flex;\n    align-items: flex-start;\n    gap: 16px;\n    padding: 16px;\n    border-radius: 10px;\n    background: #fafafa;            \/* light gray box *\/\n    color: #111;\n    margin: 1.25rem 0;\n\n  }\n\n  .manager-callout img {\n    width: 72px;\n    height: 72px;\n    border-radius: 50%;              \/* circular image *\/\n    object-fit: cover;\n    flex: 0 0 72px;\n    border: 2px solid rgba(0,0,0,0.06);\n  }\n\n  .manager-callout .content {\n    line-height: 1.45;\n  }\n\n  .manager-callout .quote {\n    font-weight: 700;                \/* bold quote *\/\n    margin: 0 0 8px 0;\n  }\n\n  .manager-callout .desc {\n    margin: 0;\n    font-size: 1.25rem;\n  }\n\n  \/* Respect dark mode *\/\n  @media (prefers-color-scheme: dark) {\n    .manager-callout {\n      background: #2a2a2a;\n      color: #f5f5f5;\n    }\n    .manager-callout img {\n      border-color: rgba(255,255,255,0.08);\n    }\n    .manager-callout a { color: #a7c7ff; }\n  }\n\n  \/* Mobile tweaks *\/\n  @media (max-width: 520px) {\n    .manager-callout {\n      padding: 14px;\n      gap: 12px;\n    }\n    .manager-callout img {\n      width: 60px;\n      height: 60px;\n      flex-basis: 60px;\n    }\n  }\n<\/style>\n\n<div class=\"manager-callout\" role=\"complementary\" aria-label=\"Manager quote\">\n  <a href=\"https:\/\/www.musicbusinessworldwide.com\/people\/irving-azoff\/\" target=\"_blank\" rel=\"noopener noreferrer\">\n    <img decoding=\"async\"\n      src=\"https:\/\/online.berklee.edu\/takenote\/wp-content\/uploads\/2025\/08\/ILA_400x400.jpg\"\n      alt=\"Irving Azoff, veteran music manager, pictured in this headshot.\">\n  <\/a>\n  <div class=\"content\">\n    <p class=\"quote\">\u201cMy mantra since day one has been: Do what\u2019s right for the artists and, in turn, that decision will be right for you. I can honestly say that strategy hasn\u2019t failed me once.\u201d<\/p>\n    <p class=\"desc\">\n      <em><b>Irving Azoff<\/b> has built a decades-long career managing artists ranging from the Eagles to Christina Aguilera and Cardi B. Known for fierce loyalty to his clients, he\u2019s been called \u201cthe most powerful man in music\u201d for his ability to champion artists\u2019 rights and protect their interests\u2014often at the expense of his own relationships with labels and promoters.<\/em>\n    <\/p>\n  <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-boundaries\">Boundaries<\/h2>\n\n\n\n<p>There will be times that the artist\u2019s personal problems or career is affecting their mental health to the point where whatever the manager says will not matter. Just like any friendship, a good manager should be able to recognize when their advice isn\u2019t enough to help the artist. At some point, it\u2019s okay for a manager to acknowledge this and then properly guide, or refer, the artist to the appropriate persons that can help, such as a professionally trained therapist or specialist.&nbsp;<\/p>\n\n\n\n<p>While friendships naturally occur in business, a manager should also know when to set personal boundaries. As another example, a manager should not be expected to be accessible 24\/7 to an artist. Managers should make a conscious effort to not be reachable at certain hours, so they can rest, recharge, and take personal time for themselves.&nbsp;<\/p>\n\n\n\n<!-- Manager Quote Callout -->\n<style>\n  .manager-callout {\n    display: flex;\n    align-items: flex-start;\n    gap: 16px;\n    padding: 16px;\n    border-radius: 10px;\n    background: #fafafa;            \/* light gray box *\/\n    color: #111;\n    margin: 1.25rem 0;\n \n  }\n\n  .manager-callout img {\n    width: 72px;\n    height: 72px;\n    border-radius: 50%;              \/* circular image *\/\n    object-fit: cover;\n    flex: 0 0 72px;\n    border: 2px solid rgba(0,0,0,0.06);\n  }\n\n  .manager-callout .content {\n    line-height: 1.45;\n  }\n\n  .manager-callout .quote {\n    font-weight: 700;                \/* bold quote *\/\n    margin: 0 0 8px 0;\n  }\n\n  .manager-callout .desc {\n    margin: 0;\n    font-size: 1.25rem;\n  }\n\n  \/* Respect dark mode *\/\n  @media (prefers-color-scheme: dark) {\n    .manager-callout {\n      background: #2a2a2a;\n      color: #f5f5f5;\n    }\n    .manager-callout img {\n      border-color: rgba(255,255,255,0.08);\n    }\n    .manager-callout a { color: #a7c7ff; }\n  }\n\n  \/* Mobile tweaks *\/\n  @media (max-width: 520px) {\n    .manager-callout {\n      padding: 14px;\n      gap: 12px;\n    }\n    .manager-callout img {\n      width: 60px;\n      height: 60px;\n      flex-basis: 60px;\n    }\n  }\n<\/style>\n\n<div class=\"manager-callout\" role=\"complementary\" aria-label=\"Manager quote\">\n  <a href=\"https:\/\/www.forbes.com\/sites\/ogdenpayne\/2016\/01\/04\/why-every-musician-needs-a-manager-like-anthony-saleh\/\" target=\"_blank\" rel=\"noopener noreferrer\">\n    <img decoding=\"async\"\n      src=\"https:\/\/online.berklee.edu\/takenote\/wp-content\/uploads\/2025\/08\/Anthony-Saleh.jpg\"\n      alt=\"Anthony Saleh, CEO of Emagen Entertainment Group, pictured in this headshot.\">\n  <\/a>\n  <div class=\"content\">\n    <p class=\"quote\">\u201cI want them to have complete control over their creative input and allow me to do what I do best, which is run the business and sell whatever is created. If I have to be involved in the creative, I\u2019m not as effective with the business.\u201d<\/p>\n    <p class=\"desc\">\n      <em><b>Anthony Saleh<\/b> is the CEO of Emagen Entertainment Group, which reps such notable acts as Kendrick Lamar and Nas. He previously worked with Future.<\/em>\n    <\/p>\n  <\/div>\n<\/div>\n\n\n\n<p>Overall, there are various qualities a manager should possess. An artist manager must be able to multitask, work hard under pressure, keep calm in stressful situations, and have strong organizational skills. Truth be told, the ability to go above and beyond for the artist is what makes a successful artist manager.<br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What do top music managers have in common? Passion, drive, transparency, and more\u2014explore these traits in this excerpt from Ardie Farhadieh\u2019s <a href=\"https:\/\/online.berklee.edu\/courses\/artist-management?campaign_id=7010Z000001ZkQgQAK&#038;pid=&#038;utm_source=takenote&#038;tum_medium=blog&#038;utm_campaign=bol-gen-takenote-article-link\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Artist Management<\/em><\/a> course.<\/p>\n","protected":false},"author":113,"featured_media":27142,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,7579,9568,9585],"tags":[66,9785,116,9802,9795,6159,7327,9789,8711,9804,9786,9801,6183,9788,9803,9791,7383,6014,9796,7268,6118,9792,859,9794,9799,6799,1038,6743,6588,9790,9798,7165,1426,9787,6175,9800,1531,9797],"class_list":["post-27123","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-lesson-content","category-music-business-articles","category-music-business-lessons","tag-adele","tag-anthony-saleh","tag-artist-management","tag-bebe-rexha","tag-buju-banton","tag-cardi-b","tag-christina-aguilera","tag-desiree-perez","tag-doja-cat","tag-eagles","tag-emagen-entertainment-group","tag-french-montana","tag-future","tag-guy-oseary","tag-irving-azoff","tag-j-cole","tag-janet-billig-rich","tag-jay-z-2","tag-jonathan-dickins","tag-kendrick-lamar","tag-lemonheads","tag-lil-uzi-vert","tag-madonna","tag-megan-thee-stallion","tag-metro-boomin","tag-nas","tag-nirvana","tag-red-hot-chili-peppers","tag-rihanna","tag-roc-nation","tag-sal-slaiby","tag-swedish-house-mafia","tag-the-breeders","tag-the-replacements","tag-the-weeknd","tag-ty-dolla-ign","tag-u2","tag-wassim-slaiby"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Makes a Good Artist Manager? - Berklee Online Take Note<\/title>\n<meta name=\"description\" content=\"In this Artist Manager course excerpt, learn the must-have qualities of top music managers and how they drive success in the music business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online.berklee.edu\/takenote\/what-makes-a-good-artist-manager\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Makes a Good Artist Manager?\" \/>\n<meta property=\"og:description\" content=\"In this Artist Manager course excerpt, learn the must-have qualities of top music managers and how they drive success in the music business.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/online.berklee.edu\/takenote\/what-makes-a-good-artist-manager\/\" \/>\n<meta property=\"og:site_name\" content=\"Berklee Online Take Note\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/berkleeonline\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-01T16:04:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-13T21:24:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/online.berklee.edu\/takenote\/wp-content\/uploads\/2025\/08\/artist_managers_article_image_2025.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ardie Farhadieh\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@berkleeonline\" \/>\n<meta name=\"twitter:site\" content=\"@berkleeonline\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ardie Farhadieh\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/online.berklee.edu\/takenote\/what-makes-a-good-artist-manager\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/online.berklee.edu\/takenote\/what-makes-a-good-artist-manager\/\"},\"author\":{\"name\":\"Ardie Farhadieh\",\"@id\":\"https:\/\/online.berklee.edu\/takenote\/#\/schema\/person\/075557c338b7cce98e6cbb77abc3a610\"},\"headline\":\"What Makes a Good Artist Manager?\",\"datePublished\":\"2025-11-01T16:04:54+00:00\",\"dateModified\":\"2025-11-13T21:24:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/online.berklee.edu\/takenote\/what-makes-a-good-artist-manager\/\"},\"wordCount\":1501,\"publisher\":{\"@id\":\"https:\/\/online.berklee.edu\/#org\"},\"image\":{\"@id\":\"https:\/\/online.berklee.edu\/takenote\/what-makes-a-good-artist-manager\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/online.berklee.edu\/takenote\/wp-content\/uploads\/2025\/08\/artist_managers_article_image_2025.jpg\",\"keywords\":[\"Adele\",\"Anthony Saleh\",\"artist management\",\"Bebe Rexha\",\"Buju Banton\",\"Cardi B\",\"Christina Aguilera\",\"Desiree Perez\",\"Doja Cat\",\"Eagles\",\"Emagen Entertainment Group\",\"French Montana\",\"Future\",\"Guy Oseary\",\"Irving Azoff\",\"J. Cole\",\"Janet Billig Rich\",\"Jay-Z\",\"Jonathan Dickins\",\"Kendrick Lamar\",\"Lemonheads\",\"Lil Uzi Vert\",\"Madonna\",\"Megan Thee Stallion\",\"Metro Boomin\",\"Nas\",\"Nirvana\",\"Red Hot Chili Peppers\",\"Rihanna\",\"Roc Nation\",\"Sal Slaiby\",\"Swedish House Mafia\",\"The Breeders\",\"The Replacements\",\"The Weeknd\",\"Ty Dolla $ign\",\"U2\",\"Wassim Slaiby\"],\"articleSection\":[\"Articles\",\"Lesson Content\",\"Music Business\",\"Music Business\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/online.berklee.edu\/takenote\/what-makes-a-good-artist-manager\/\",\"url\":\"https:\/\/online.berklee.edu\/takenote\/what-makes-a-good-artist-manager\/\",\"name\":\"What Makes a Good Artist Manager? - Berklee Online Take Note\",\"isPartOf\":{\"@id\":\"https:\/\/online.berklee.edu\/takenote\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/online.berklee.edu\/takenote\/what-makes-a-good-artist-manager\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/online.berklee.edu\/takenote\/what-makes-a-good-artist-manager\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/online.berklee.edu\/takenote\/wp-content\/uploads\/2025\/08\/artist_managers_article_image_2025.jpg\",\"datePublished\":\"2025-11-01T16:04:54+00:00\",\"dateModified\":\"2025-11-13T21:24:32+00:00\",\"description\":\"In this Artist Manager course excerpt, learn the must-have qualities of top music managers and how they drive success in the music business.\",\"breadcrumb\":{\"@id\":\"https:\/\/online.berklee.edu\/takenote\/what-makes-a-good-artist-manager\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/online.berklee.edu\/takenote\/what-makes-a-good-artist-manager\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/online.berklee.edu\/takenote\/what-makes-a-good-artist-manager\/#primaryimage\",\"url\":\"https:\/\/online.berklee.edu\/takenote\/wp-content\/uploads\/2025\/08\/artist_managers_article_image_2025.jpg\",\"contentUrl\":\"https:\/\/online.berklee.edu\/takenote\/wp-content\/uploads\/2025\/08\/artist_managers_article_image_2025.jpg\",\"width\":1920,\"height\":1200,\"caption\":\"An artist manager helps their artist understand a tour itinerary or a music business contract.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/online.berklee.edu\/takenote\/what-makes-a-good-artist-manager\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/online.berklee.edu\/takenote\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What Makes a Good Artist Manager?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/online.berklee.edu\/takenote\/#website\",\"url\":\"https:\/\/online.berklee.edu\/takenote\/\",\"name\":\"Berklee Online Take Note\",\"description\":\"Inspiration for Music Makers\",\"publisher\":{\"@id\":\"https:\/\/online.berklee.edu\/#org\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/online.berklee.edu\/takenote\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"EducationalOrganization\",\"@id\":\"https:\/\/online.berklee.edu\/#org\",\"name\":\"Berklee Online\",\"url\":\"https:\/\/online.berklee.edu\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/online.berklee.edu\/takenote\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/online.berklee.edu\/takenote\/wp-content\/uploads\/2016\/04\/Berklee_Logo_Square_Avatar_Linkedin.png\",\"contentUrl\":\"https:\/\/online.berklee.edu\/takenote\/wp-content\/uploads\/2016\/04\/Berklee_Logo_Square_Avatar_Linkedin.png\",\"width\":500,\"height\":500,\"caption\":\"Berklee Online\"},\"image\":{\"@id\":\"https:\/\/online.berklee.edu\/takenote\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/berkleeonline\",\"https:\/\/x.com\/berkleeonline\",\"https:\/\/www.instagram.com\/berkleeonline\/\",\"https:\/\/www.youtube.com\/@Berklee_Online\",\"https:\/\/www.tiktok.com\/@berkleeonline\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/online.berklee.edu\/takenote\/#\/schema\/person\/075557c338b7cce98e6cbb77abc3a610\",\"name\":\"Ardie Farhadieh\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/online.berklee.edu\/takenote\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/online.berklee.edu\/takenote\/wp-content\/uploads\/2025\/08\/Ardie-Farhadieh.jpg\",\"contentUrl\":\"https:\/\/online.berklee.edu\/takenote\/wp-content\/uploads\/2025\/08\/Ardie-Farhadieh.jpg\",\"caption\":\"Ardie Farhadieh\"},\"description\":\"Ardie Farhadieh began at the Windish Agency, overseeing logistics for 100+ DJs\/artists. He then led marketing at The Billions Corporation, handling corporate\/branding\/sponsorships for Arcade Fire, Mumford &amp; Sons, Bon Iver, St. Vincent, and more, and helped build Spotify\u2019s Fans First presale. He founded Wick Management, developing Marian Hill to platinum success, earning Billboard\u2019s 40 Under 40. Now at Split Second Management, he represents Marian Hill, slenderbodies, the Kilians, and Michael Brun. For Berklee Online he wrote and teaches Artist Management.\",\"url\":\"https:\/\/online.berklee.edu\/takenote\/author\/ardie-farhadieh\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"What Makes a Good Artist Manager? - Berklee Online Take Note","description":"In this Artist Manager course excerpt, learn the must-have qualities of top music managers and how they drive success in the music business.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/online.berklee.edu\/takenote\/what-makes-a-good-artist-manager\/","og_locale":"en_US","og_type":"article","og_title":"What Makes a Good Artist Manager?","og_description":"In this Artist Manager course excerpt, learn the must-have qualities of top music managers and how they drive success in the music business.","og_url":"https:\/\/online.berklee.edu\/takenote\/what-makes-a-good-artist-manager\/","og_site_name":"Berklee Online Take Note","article_publisher":"https:\/\/www.facebook.com\/berkleeonline","article_published_time":"2025-11-01T16:04:54+00:00","article_modified_time":"2025-11-13T21:24:32+00:00","og_image":[{"width":1920,"height":1200,"url":"https:\/\/online.berklee.edu\/takenote\/wp-content\/uploads\/2025\/08\/artist_managers_article_image_2025.jpg","type":"image\/jpeg"}],"author":"Ardie Farhadieh","twitter_card":"summary_large_image","twitter_creator":"@berkleeonline","twitter_site":"@berkleeonline","twitter_misc":{"Written by":"Ardie Farhadieh","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/online.berklee.edu\/takenote\/what-makes-a-good-artist-manager\/#article","isPartOf":{"@id":"https:\/\/online.berklee.edu\/takenote\/what-makes-a-good-artist-manager\/"},"author":{"name":"Ardie Farhadieh","@id":"https:\/\/online.berklee.edu\/takenote\/#\/schema\/person\/075557c338b7cce98e6cbb77abc3a610"},"headline":"What Makes a Good Artist Manager?","datePublished":"2025-11-01T16:04:54+00:00","dateModified":"2025-11-13T21:24:32+00:00","mainEntityOfPage":{"@id":"https:\/\/online.berklee.edu\/takenote\/what-makes-a-good-artist-manager\/"},"wordCount":1501,"publisher":{"@id":"https:\/\/online.berklee.edu\/#org"},"image":{"@id":"https:\/\/online.berklee.edu\/takenote\/what-makes-a-good-artist-manager\/#primaryimage"},"thumbnailUrl":"https:\/\/online.berklee.edu\/takenote\/wp-content\/uploads\/2025\/08\/artist_managers_article_image_2025.jpg","keywords":["Adele","Anthony Saleh","artist management","Bebe Rexha","Buju Banton","Cardi B","Christina Aguilera","Desiree Perez","Doja Cat","Eagles","Emagen Entertainment Group","French Montana","Future","Guy Oseary","Irving Azoff","J. Cole","Janet Billig Rich","Jay-Z","Jonathan Dickins","Kendrick Lamar","Lemonheads","Lil Uzi Vert","Madonna","Megan Thee Stallion","Metro Boomin","Nas","Nirvana","Red Hot Chili Peppers","Rihanna","Roc Nation","Sal Slaiby","Swedish House Mafia","The Breeders","The Replacements","The Weeknd","Ty Dolla $ign","U2","Wassim Slaiby"],"articleSection":["Articles","Lesson Content","Music Business","Music Business"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/online.berklee.edu\/takenote\/what-makes-a-good-artist-manager\/","url":"https:\/\/online.berklee.edu\/takenote\/what-makes-a-good-artist-manager\/","name":"What Makes a Good Artist Manager? - Berklee Online Take Note","isPartOf":{"@id":"https:\/\/online.berklee.edu\/takenote\/#website"},"primaryImageOfPage":{"@id":"https:\/\/online.berklee.edu\/takenote\/what-makes-a-good-artist-manager\/#primaryimage"},"image":{"@id":"https:\/\/online.berklee.edu\/takenote\/what-makes-a-good-artist-manager\/#primaryimage"},"thumbnailUrl":"https:\/\/online.berklee.edu\/takenote\/wp-content\/uploads\/2025\/08\/artist_managers_article_image_2025.jpg","datePublished":"2025-11-01T16:04:54+00:00","dateModified":"2025-11-13T21:24:32+00:00","description":"In this Artist Manager course excerpt, learn the must-have qualities of top music managers and how they drive success in the music business.","breadcrumb":{"@id":"https:\/\/online.berklee.edu\/takenote\/what-makes-a-good-artist-manager\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/online.berklee.edu\/takenote\/what-makes-a-good-artist-manager\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/online.berklee.edu\/takenote\/what-makes-a-good-artist-manager\/#primaryimage","url":"https:\/\/online.berklee.edu\/takenote\/wp-content\/uploads\/2025\/08\/artist_managers_article_image_2025.jpg","contentUrl":"https:\/\/online.berklee.edu\/takenote\/wp-content\/uploads\/2025\/08\/artist_managers_article_image_2025.jpg","width":1920,"height":1200,"caption":"An artist manager helps their artist understand a tour itinerary or a music business contract."},{"@type":"BreadcrumbList","@id":"https:\/\/online.berklee.edu\/takenote\/what-makes-a-good-artist-manager\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/online.berklee.edu\/takenote\/"},{"@type":"ListItem","position":2,"name":"What Makes a Good Artist Manager?"}]},{"@type":"WebSite","@id":"https:\/\/online.berklee.edu\/takenote\/#website","url":"https:\/\/online.berklee.edu\/takenote\/","name":"Berklee Online Take Note","description":"Inspiration for Music Makers","publisher":{"@id":"https:\/\/online.berklee.edu\/#org"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/online.berklee.edu\/takenote\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"EducationalOrganization","@id":"https:\/\/online.berklee.edu\/#org","name":"Berklee Online","url":"https:\/\/online.berklee.edu","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/online.berklee.edu\/takenote\/#\/schema\/logo\/image\/","url":"https:\/\/online.berklee.edu\/takenote\/wp-content\/uploads\/2016\/04\/Berklee_Logo_Square_Avatar_Linkedin.png","contentUrl":"https:\/\/online.berklee.edu\/takenote\/wp-content\/uploads\/2016\/04\/Berklee_Logo_Square_Avatar_Linkedin.png","width":500,"height":500,"caption":"Berklee Online"},"image":{"@id":"https:\/\/online.berklee.edu\/takenote\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/berkleeonline","https:\/\/x.com\/berkleeonline","https:\/\/www.instagram.com\/berkleeonline\/","https:\/\/www.youtube.com\/@Berklee_Online","https:\/\/www.tiktok.com\/@berkleeonline"]},{"@type":"Person","@id":"https:\/\/online.berklee.edu\/takenote\/#\/schema\/person\/075557c338b7cce98e6cbb77abc3a610","name":"Ardie Farhadieh","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/online.berklee.edu\/takenote\/#\/schema\/person\/image\/","url":"https:\/\/online.berklee.edu\/takenote\/wp-content\/uploads\/2025\/08\/Ardie-Farhadieh.jpg","contentUrl":"https:\/\/online.berklee.edu\/takenote\/wp-content\/uploads\/2025\/08\/Ardie-Farhadieh.jpg","caption":"Ardie Farhadieh"},"description":"Ardie Farhadieh began at the Windish Agency, overseeing logistics for 100+ DJs\/artists. He then led marketing at The Billions Corporation, handling corporate\/branding\/sponsorships for Arcade Fire, Mumford &amp; Sons, Bon Iver, St. Vincent, and more, and helped build Spotify\u2019s Fans First presale. He founded Wick Management, developing Marian Hill to platinum success, earning Billboard\u2019s 40 Under 40. Now at Split Second Management, he represents Marian Hill, slenderbodies, the Kilians, and Michael Brun. For Berklee Online he wrote and teaches Artist Management.","url":"https:\/\/online.berklee.edu\/takenote\/author\/ardie-farhadieh\/"}]}},"_links":{"self":[{"href":"https:\/\/online.berklee.edu\/takenote\/wp-json\/wp\/v2\/posts\/27123","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/online.berklee.edu\/takenote\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/online.berklee.edu\/takenote\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/online.berklee.edu\/takenote\/wp-json\/wp\/v2\/users\/113"}],"replies":[{"embeddable":true,"href":"https:\/\/online.berklee.edu\/takenote\/wp-json\/wp\/v2\/comments?post=27123"}],"version-history":[{"count":0,"href":"https:\/\/online.berklee.edu\/takenote\/wp-json\/wp\/v2\/posts\/27123\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/online.berklee.edu\/takenote\/wp-json\/wp\/v2\/media\/27142"}],"wp:attachment":[{"href":"https:\/\/online.berklee.edu\/takenote\/wp-json\/wp\/v2\/media?parent=27123"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/online.berklee.edu\/takenote\/wp-json\/wp\/v2\/categories?post=27123"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/online.berklee.edu\/takenote\/wp-json\/wp\/v2\/tags?post=27123"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}