{"id":27246,"date":"2025-09-01T14:10:00","date_gmt":"2025-09-01T19:10:00","guid":{"rendered":"https:\/\/online.berklee.edu\/takenote\/?p=27246"},"modified":"2025-11-13T16:25:59","modified_gmt":"2025-11-13T21:25:59","slug":"artist-manager-ardie-farhadieh-on-looking-for-passion-above-all-else","status":"publish","type":"post","link":"https:\/\/online.berklee.edu\/takenote\/artist-manager-ardie-farhadieh-on-looking-for-passion-above-all-else\/","title":{"rendered":"Artist Manager Ardie Farhadieh on Looking for Passion Above All Else"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-how-his-connection-to-music-shapes-ardie-farhadieh-s-approach-to-building-artists-careers\"><strong>How His Connection to Music Shapes Ardie Farhadieh\u2019s Approach to Building Artists\u2019 Careers<\/strong><\/h2>\n\n\n\n<p>Ardie Farhadieh has worked with an impressive roster of artists, including Mumford &amp; Sons, Bon Iver, Glass Animals, St. Vincent, Sufjan Stevens, Arcade Fire, and many others at the Billions Corporation. He was instrumental in Spotify\u2019s Fan First presale program (where users get exclusive offers from their most-streamed musicians and bands) and is the founder of Wick Management. He currently manages Marian Hill, Slenderbodies, the Kilans, and DJ\/producer Michael Brun through Split Second Management. This is just part of what earned him a spot in <em>Billboard<\/em> as a music industry professional \u201con the rise\u201d in the magazine\u2019s <a href=\"https:\/\/www.billboard.com\/music\/music-news\/40-under-40-industry-power-players-five-rising-stars-7988931\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>40 Under 40<\/em><\/a> feature.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Marian Hill - Down\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/DpMfP6qUSBo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">As the owner of Wick Management, Ardie Farhadieh helped take the duo Marian Hill from an act who had one song to a major label, platinum-selling, internationally-touring entity.<\/figcaption><\/figure>\n\n\n\n<p>Farhadieh has learned his fair share of lessons in the music industry, and he\u2019s sharing them all in his new <a href=\"https:\/\/online.berklee.edu\/courses\/artist-management?campaign_id=7010Z000001ZkQgQAK&amp;pid=&amp;utm_source=takenote&amp;tum_medium=blog&amp;utm_campaign=bol-gen-takenote-article-link\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Artist Management<\/em><\/a> course at Berklee Online. In this Q&amp;A, he tells us about what you\u2019ll learn in his course, his background as a classically-trained violinist, what he looks for in new talent, and his approach to helping artists build sustainable careers.<\/p>\n\n\n\n<p><strong>READ: <\/strong><a href=\"https:\/\/online.berklee.edu\/takenote\/what-makes-a-good-artist-manager\/\" target=\"_blank\" rel=\"noreferrer noopener\">What Makes a Good Artist Manager?<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-tell-us-about-your-musical-background-nbsp\"><strong>Tell us about your musical background.&nbsp;<\/strong><\/h2>\n\n\n\n<p><strong>Ardie Farhadieh: <\/strong>I\u2019ve been playing violin since I was three and I sort of have a split personality when it comes to music. I have a love of classical music, but I also have a love for a lot of mainstream, contemporary music. My dad was very musical and had a love for classical music. I grew up listening to his extensive classical music vinyl collection and it really impacted me. I also grew up in Chicago, which has vibrant house music and punk rock scenes. I was exposed to these genres while being in the city. I felt like music truly moved and impacted me throughout my life. Above all else, violin was the one constant that brought me a sense of discipline and focus.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-attracted-you-to-the-business-side-of-the-music-industry-particularly-artist-management\"><strong>What attracted you to the business side of the music industry, particularly artist management?<\/strong><\/h2>\n\n\n\n<p><strong>Ardie Farhadieh: <\/strong>In high school, I discovered there were degrees in music business and gravitated towards universities with strong music business programs. It was around then that I also realized a career in the music industry was what I wanted to pursue. In college, I quickly realized I wanted to be an artist manager. Managers get to work in every part of the industry and work closely in developing and building the artist\u2019s career. I feel like it\u2019s as hands-on as you can get, and it can be extremely fulfilling to build and grow an artist\u2019s career. Overall, I wanted to be able to make a difference in the world and found ways to do that through music.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-looking-back-was-there-a-pivotal-moment-that-shifted-your-approach-to-artist-management\"><strong>Looking back, was there a pivotal moment that shifted your approach to artist management?<\/strong><\/h2>\n\n\n\n<p><strong>Ardie Farhadieh: <\/strong>For sure. In the <a href=\"https:\/\/online.berklee.edu\/courses\/artist-management?campaign_id=7010Z000001ZkQgQAK&amp;pid=&amp;utm_source=takenote&amp;tum_medium=blog&amp;utm_campaign=bol-gen-takenote-article-link\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Artist Management<\/em><\/a> course, a big theme is how technology has shifted the ways in which the artist manager\u2019s role has formed and the music industry as a whole functions. The early days of my management career were centered around blogs, <em>Hype Machine<\/em>, SoundCloud, the social platform Vine, and early days of DSP (Digital Service Provider) playlisting. Today, it\u2019s less about those mediums and all about the artist\u2019s brand, building a solid foundation and audience on social media, capturing that audience, and activating that audience. I guess what I\u2019m trying to say is that my artist management strategy has greatly evolved over time as technology and marketing techniques have evolved.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-do-you-decide-which-artists-to-represent-and-what-qualities-make-you-want-to-invest-in-someone-s-career\"><strong>How do you decide which artists to represent, and what qualities make you want to invest in someone\u2019s career?<\/strong><\/h2>\n\n\n\n<p><strong>Ardie Farhadieh: <\/strong>I mention this at length in the <a href=\"https:\/\/online.berklee.edu\/courses\/artist-management?campaign_id=7010Z000001ZkQgQAK&amp;pid=&amp;utm_source=takenote&amp;tum_medium=blog&amp;utm_campaign=bol-gen-takenote-article-link\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Artist Management<\/em><\/a> course that a manager needs passion above all else to properly manage an artist. I think that holds true for how I decide which artist I\u2019m going to represent. Of course, I have to evaluate the artist\u2019s socials, streaming numbers, and overall initial brand they\u2019ve built, but all this usually comes after I\u2019ve taken a good listen to the music. Artists are the driving force of the music business. Without the artists, the music industry would not exist. I admire artists who know themselves, know their brand, are authentic, and know how to cultivate community and build a culture around themselves. On my end, I need to be passionate about their music more than anything. Passion will drive everything, including all the hard work I will put forth on behalf of the artist. Every time I\u2019ve decided to represent an artist, I\u2019ve known in my gut that it\u2019s 100 percent right. The artist\u2019s music has spoken to me and awoken a passion that is undeniable.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-if-you-could-offer-one-piece-of-advice-to-a-musician-trying-to-become-more-business-savvy-what-would-it-be\"><strong>If you could offer one piece of advice to a musician trying to become more business savvy, what would it be?<\/strong><\/h2>\n\n\n\n<p><strong>Ardie Farhadieh: <\/strong>Learn everything and anything. Don\u2019t be in a rush. Artists want to see results overnight, but Rome wasn\u2019t built in a day! I always say, \u201cSlow and steady wins the race.\u201d Artists need to stay true and authentic to themselves. Today, it\u2019s not just about making the best music. It\u2019s also about building an authentic brand that is true to oneself. Today, artists need to keep up with technology, learn how to market themselves, be their own label, publisher, etc. There\u2019s more pressure on an artist than there ever was. I say try not to be overwhelmed by this, and instead, adapt in a way that will allow you to build something meaningful and authentic that allows the artist to feel fulfilled.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-when-working-with-high-profile-artists-how-did-you-establish-a-strong-relationship-and-trust\"><strong>When working with high-profile artists, how did you establish a strong relationship and trust?<\/strong><\/h2>\n\n\n\n<p><strong>Ardie Farhadieh: <\/strong>It\u2019s always been a day-one approach. I\u2019m all about transparency, communication, and trust. Without that, the artist management relationships will not thrive. I joke that I wear my emotions on my sleeve and that I\u2019m almost too transparent. I always make sure that I\u2019m fully aligned with my artists and that we are working towards the same goals. I tell every artist, big or small, from day one that they will be informed and know exactly what\u2019s happening every step of the way. The artist knows that it\u2019s a true partnership and that we will be a team from day one. Every step of the way we communicate and the artist knows exactly what\u2019s going on. I think this helps build trust and establish a strong working foundation.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-the-biggest-lesson-you-learned-in-the-music-business\"><strong>What is the biggest lesson you learned in the music business?<\/strong><\/h2>\n\n\n\n<p><strong>Ardie Farhadieh: <\/strong>Hmm. I mean, where do I begin? I\u2019m constantly learning and still feel like I\u2019m learning to this day. I think one of the biggest lessons I learned was that it\u2019s okay to ask questions and admit when you don\u2019t know something. Early on in my career, I made some mistakes, not realizing truly the decisions I was making would affect my artist in the long-term. I learned the hard way and I look back, thinking, \u201cWhy did I make some of those decisions?\u201d I shouldn\u2019t have been in such a rush and I should\u2019ve taken a step back to see how to do certain things the right way. Now, I feel like I\u2019ve learned from my mistakes and it\u2019s made me a better manager for it.&nbsp;<\/p>\n\n\n\n<p>There are amazing people in the music business willing to help you make the right decisions. Artist managers are expected to know everything and anything, and that\u2019s virtually impossible because there\u2019s just so much to know in the different areas of the music business. That\u2019s why artists have bigger teams. The teams are there to support one another, and one thing I learned early on was to have some humility and know when it\u2019s okay to admit when you don\u2019t know something. I\u2019ve become stronger for it in the end.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/online.berklee.edu\/music-business?campaign_id=7010Z000001ZkQgQAK&amp;pid=&amp;utm_source=takenote&amp;tum_medium=blog&amp;utm_campaign=bol-gen-takenote-article-link\" target=\"_blank\" rel=\"noreferrer noopener\"><em>STUDY MUSIC BUSINESS AT BERKLEE ONLINE<\/em><\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ardie Farhadieh has learned his fair share of lessons in the music industry, and he\u2019s sharing them all in his new <a href=\"https:\/\/online.berklee.edu\/courses\/artist-management?campaign_id=7010Z000001ZkQgQAK&#038;pid=&#038;utm_source=takenote&#038;tum_medium=blog&#038;utm_campaign=bol-gen-takenote-article-link\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Artist Management<\/em><\/a> course at Berklee Online. In this Q&#038;A, he tells us about what you\u2019ll learn in his course, his background as a classically-trained violinist, what he looks for in new talent, and his approach to helping artists build sustainable careers.<\/p>\n","protected":false},"author":15,"featured_media":27248,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,9633,35,9568,9588],"tags":[7053,9830,116,9833,9837,9831,9838,9832,971,9836,9834,9835],"class_list":["post-27246","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-faculty-spotlight","category-instructor-profiles","category-music-business-articles","category-music-career-advice-articles","tag-arcade-fire","tag-ardie-farhadeih","tag-artist-management","tag-glass-animals","tag-kilans","tag-marian-hill","tag-michael-brun","tag-mumford-sons","tag-music-business","tag-slenderbodies","tag-st-vincent","tag-sufjan-stevens"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Artist Manager 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