{"id":27656,"date":"2026-03-26T09:02:03","date_gmt":"2026-03-26T14:02:03","guid":{"rendered":"https:\/\/online.berklee.edu\/takenote\/?p=27656"},"modified":"2026-03-26T09:09:39","modified_gmt":"2026-03-26T14:09:39","slug":"how-mexican-artists-are-driving-the-rise-of-latin-music","status":"publish","type":"post","link":"https:\/\/online.berklee.edu\/takenote\/how-mexican-artists-are-driving-the-rise-of-latin-music\/","title":{"rendered":"How Mexican Artists Are Driving the Rise of Latin Music"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-from-corridos-to-global-charts-the-evolution-of-regional-mexican-music-and-the-appeal-of-blending-tradition-with-pop-rap-and-other-genres\">From Corridos to Global Charts: The Evolution of Regional Mexican Music and the Appeal of Blending Tradition with Pop, Rap, and Other Genres<\/h2>\n\n\n\n<p>Latin music has been growing in the global market over the past decade, culminating this year with Bad Bunny\u2019s halftime performance at the Super Bowl, and Karol G headlining Coachella. But while those two artists are from Puerto Rico and Colombia, respectively, Mexican artists have been playing a central role in the genre\u2019s expansion. At the 2026 Grammy Awards, <a href=\"https:\/\/www.grammy.com\/artists\/natalia-lafourcade\/3958\" target=\"_blank\" rel=\"noreferrer noopener\">Natalia Lafourcade<\/a> won the Best Latin Pop Album, continuing the legacies of <a href=\"https:\/\/www.grammy.com\/artists\/luis-miguel\/13087\" target=\"_blank\" rel=\"noreferrer noopener\">Luis Miguel<\/a>, <a href=\"https:\/\/www.grammy.com\/artists\/pepe-aguilar\/108\" target=\"_blank\" rel=\"noreferrer noopener\">Pepe Aguilar<\/a>, <a href=\"https:\/\/www.grammy.com\/artists\/vicente-fernandez\/9037\" target=\"_blank\" rel=\"noreferrer noopener\">Vicente Fern\u00e1ndez<\/a>, and many more Mexican Grammy winners. Modern artists like Peso Pluma, Net\u00f3n Vega, Grupo Frontera, and Fuerza Regida have reached global recognition by bringing regional Mexican music to international audiences. Today, Mexican music has become such an important aspect of Latin culture that it holds its own categories at the Latin <em>Billboard<\/em> Awards and the Grammys, reflecting its cultural and commercial impact worldwide.&nbsp;<\/p>\n\n\n\n<p>Mac Clark, an agent at Creative Artists Agency, recently provided insights on the globalization of Latin touring at the <a href=\"https:\/\/www.billboardlatinmusicweek.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">2025 Latin <em>Billboard<\/em> Week<\/a>. \u201cI think that Mexico has become the most important market,\u201d he said. \u201cFrom a streaming perspective and from a sales perspective of building an artist, it speaks to the US, but it also pushes down into Central and Latin America. I think, if you can achieve success in Mexico, you are going to see much broader success both throughout the US and certainly in Latin America.\u201d&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-innovating-traditional-mexican-music-nbsp\">Innovating Traditional Mexican Music&nbsp;<\/h2>\n\n\n\n<p>Traditional genres such as mariachis and rancheras are the essence of Mexican music and have become the foundation for much of the new music that is emerging. What makes Mexican music stand out is its innovative approach, combining traditional sounds with other contemporary genres like rap, reggaeton, trap, and pop. Other traditional genres like corridos, norte\u00f1o, and banda have gained international recognition after Peso Pluma\u2019s and Eslabon Armado\u2019s hit song \u201cElla Baila Sola,\u201d which reached No. 1 on the <em>Billboard Global Top 100<\/em> charts and won several awards in 2023.<\/p>\n\n\n\n<p>Leila Cobo, the chief content officer at <em>Latin Billboard<\/em>, explains the importance of this milestone: \u201c\u2018Ella Baila Sola\u2019 was the first time a regional Mexican song got into the top five, if I\u2019m not mistaken, ever! It\u2019s just that Peso was a really important figure. Peso was kind of like the poster child for this. He was the first big figure that put everything on the map and put it more in the foreground.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Ella Baila Sola - (Video Oficial) - Eslabon Armado y Peso Pluma - DEL Records 2023\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/lZiaYpD9ZrI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Another artist who transformed his cultural identity through music by placing other genres into the spotlight is Mexican rapper Natanael Cano. Mixing corridos with hip-hop, he has attracted notable collaborators like Bad Bunny (for a remix of \u201cSoy el Diablo\u201d). Such crossover increased Cano\u2019s audience inside the urban Latin market and seemed to encourage an ongoing shift. &nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Natanael Cano Ft. Bad Bunny - Soy El Diablo (Video Oficial)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Zx47atQtrtU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Collaborations with international artists are a big part of what helps expand the audience and fanbase across borders. Bad Bunny with Grupo Frontera and Natanael Cano, Peso Pluma\u2019s collaboration with Bizarrap, and Snoop Dogg with Banda MS are just a few examples of how Mexican music has been gaining popularity outside of Mexico.<\/p>\n\n\n\n<p>\u201cRegional Mexican music has really become the forefront of what my friends are listening to, especially in Texas. Born and raised there and my parents coming from Mexico, a lot of us deal with this bicultural entity,\u201d says Isabela Elizondo, the treasurer of the <a href=\"https:\/\/www.instagram.com\/latinmanagement_club\/\" target=\"_blank\" rel=\"noreferrer noopener\">Latin Management Club at Berklee<\/a>. \u201cNorte\u00f1o music has been really present, especially in the younger generations. People are starting to fuse with trap and other styles, so it has been really interesting to see that trajectory.\u201d&nbsp;<\/p>\n\n\n\n<p><strong><em><a href=\"https:\/\/online.berklee.edu\/courses\/international-music-marketing-developing-your-music-career-abroad?campaign_id=7010Z000001ZkQgQAK&amp;pid=&amp;utm_source=takenote&amp;utm_medium=blog&amp;utm_campaign=bol-gen-takenote-link-from-article\" target=\"_blank\" rel=\"noreferrer noopener\">STUDY INTERNATIONAL MUSIC MARKETING WITH BERKLEE ONLINE<\/a><\/em><\/strong><\/p>\n\n\n\n<p>While history shows us that merging musical styles has often led to brand new styles, what makes this movement unique is the way that many of these Mexican artists are also remaining authentic to their roots. The merging of trombones and trumpets played alongside rap offers a new sound while preserving Mexican culture through storytelling.<\/p>\n\n\n\n<p>\u201cThis whole idea of connecting to the roots of your music,\u201d says Juan J. Arroyo, a reporter at <em>Rolling Stone <\/em>magazine, \u201conce they start doing that, it starts feeling more authentic. It starts feeling more personal not just to the artist, but also personal to the listeners.\u201d&nbsp;<\/p>\n\n\n\n<p>On her award-winning album, <em>Cancionera<\/em>, Natalia Lafourcade presents the listener with pop-rock and alternative pop sounds, but also drawing from Latin American folk roots. Lafourcade is an example of an artist who preserves more traditional styles, but is still able to achieve global visibility.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"NATALIA LAFOURCADE Wins Best Latin Rock Or Alternative Album | 2024 GRAMMYs\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/q3N3hHmgGDI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\u201cIt\u2019s not just something sampled in a computer with loops; it\u2019s strong, meaty, beautiful music, and I think that\u2019s part of the reason that it connects,\u201d says Cobo. \u201cI also think that Mexican music is maybe a richer musical experience.\u201d&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-appealing-to-international-audiences\">Appealing to International Audiences<\/h2>\n\n\n\n<p>The spread of regional Mexican music is not unlike the way the musicians and the fans have migrated, says Arroyo.&nbsp;<\/p>\n\n\n\n<p>\u201cMusica regional, the corridos and all that stuff are very innately and intrinsically Mexican,\u201d he says. \u201cThey\u2019re not a diaspora genre. They are a Mexican genre. I think also the fact that the migration of people from Mexico to California and Texas, brought their music with them. So then they just started spreading it between their communities and these artists started becoming big in Mexico.\u201d<\/p>\n\n\n\n<p>As these newer genres become more established, new Mexican artists are beginning to take the spotlight in the wider Latin genre. American-Mexican singer-songwriter Xavi has secured a place in the industry at only 18 years old after being invited to collaborate on the World Cup song alongside Carlos Vives, Emilia, and Wisin.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Carlos Vives, Wisin, Emilia y Xavi - &#039;Somos M\u00e1s\u2019 (Video Oficial) 4K | Telemundo\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/pCREY3lZuJU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-challenges-mexican-artists-face\">Challenges Mexican Artists Face<\/h2>\n\n\n\n<p>Despite this genre\u2019s rise in global markets, Mexican artists have been facing challenges when it comes to immigration policies. This becomes a barrier for these artists to engage with audiences and foster fan connections beyond the borders of their country, hindering their ability to enter or stay inside the United States for tours and live shows.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>\u201cMexican music was always big, but it started to have this resurgence, I would say four years ago. I actually spoke to Peso Pluma about this at length,\u201d says Cobo. \u201cWhen he put out the new album with Tito, he said it better than I could ever say it: With this whole immigration thing, they\u2019re being really targeted in terms of visas and going in and out, so that\u2019s a challenge for them.\u201d<\/p>\n\n\n\n<p>The challenges that Mexican artists have been facing with visas haven\u2019t stopped them from growing a fanbase outside of Mexico, but it has made touring more difficult.&nbsp;<\/p>\n\n\n\n<p>\u201cI think all these artists have a little bit of a chip on their shoulder,\u201d says Cobo. \u201cLike I think they feel it\u2019s harder for them to prove their worth because people are used to stigmatizing Mexican music and Mexicans. Especially now with all these attacks on immigrants, the most affected group really are Mexicans because they\u2019re the biggest immigrant group in the country.\u201d&nbsp;<\/p>\n\n\n\n<p>Even with restrictive immigration policies in the US, streaming and social media platforms have opened doors for Mexican artists to be heard all over the world. Peso Pluma\u2019s greatest hit gained more than 1 billion streams on Spotify and he has a current audience of 43 million monthly listeners. And although Natalia Lafourcade and Fuerza Regida release music in different genres of Latin music, they have also gained global acclaim.&nbsp;<\/p>\n\n\n\n<p>\u201cI think that Mexico has always had the best fans in the world,\u201d says Leizer Guss, director of Festivals at OCESA at one of the 2025<em> Latin Billboard<\/em> week\u2019s panels. \u201cIt was just a matter of maturing the live music business by having the artists pay more attention to Latin America and having infrastructure.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-playing-on-the-border\">\u2018Playing on the Border\u2019<\/h2>\n\n\n\n<p>There are a combination of factors that might contribute to the reason why regional Mexican music is appealing to people, even to those who do not have a direct connection with Mexican culture. Cobo, who has interviewed many Latin artists, says that these new artists are resonating with a new audience not only due to their music, but also because of the way they present themselves to their listeners.&nbsp;<\/p>\n\n\n\n<p>\u201cPeso Pluma, to me, is like a pop star,\u201d she says. \u201cHe behaves like a pop star. He speaks like a pop star. I just think they see who they are differently. They are very Mexican and very proud of being Mexican, but they also see themselves as pop stars to the world. \u2026They do unexpected things. They play on the border.\u201d&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mexican artists are fueling Latin music\u2019s global rise by blending traditional sounds like corridos and mariachi with pop, rap, and trap. From Peso Pluma to Natalia Lafourcade, their innovations, collaborations, and streaming success are expanding audiences worldwide, even as immigration challenges continue to impact touring and live performance opportunities.<\/p>\n","protected":false},"author":92,"featured_media":27654,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,9564],"tags":[9971,9967,9006,9968,9966,9970,9969],"class_list":["post-27656","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-features-articles","tag-latin-grammys","tag-luis-miguel","tag-natalia-lafourcade","tag-pepe-aguilar","tag-peso-pluma","tag-regional-mexican-music","tag-vicente-fernandez"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Mexican Artists Are Driving the Rise of Latin Music - Berklee Online Take Note<\/title>\n<meta name=\"description\" content=\"Mexican artists are driving Latin music\u2019s rise by blending traditional styles and modern genres, bringing regional sounds to global audiences.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online.berklee.edu\/takenote\/how-mexican-artists-are-driving-the-rise-of-latin-music\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Mexican Artists Are Driving the Rise of Latin Music\" \/>\n<meta property=\"og:description\" content=\"Mexican artists are driving Latin music\u2019s rise by blending traditional styles and modern genres, bringing regional sounds to global audiences.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/online.berklee.edu\/takenote\/how-mexican-artists-are-driving-the-rise-of-latin-music\/\" \/>\n<meta property=\"og:site_name\" content=\"Berklee Online Take Note\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/berkleeonline\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-26T14:02:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-26T14:09:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/online.berklee.edu\/takenote\/wp-content\/uploads\/2026\/03\/mexican_musicians_article_image_2026.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ale Gil\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@berkleeonline\" \/>\n<meta name=\"twitter:site\" content=\"@berkleeonline\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ale Gil\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/online.berklee.edu\/takenote\/how-mexican-artists-are-driving-the-rise-of-latin-music\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/online.berklee.edu\/takenote\/how-mexican-artists-are-driving-the-rise-of-latin-music\/\"},\"author\":{\"name\":\"Ale Gil\",\"@id\":\"https:\/\/online.berklee.edu\/takenote\/#\/schema\/person\/704f3f9c83082626f7db542b743e09f7\"},\"headline\":\"How Mexican Artists Are Driving the Rise of Latin Music\",\"datePublished\":\"2026-03-26T14:02:03+00:00\",\"dateModified\":\"2026-03-26T14:09:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/online.berklee.edu\/takenote\/how-mexican-artists-are-driving-the-rise-of-latin-music\/\"},\"wordCount\":1516,\"publisher\":{\"@id\":\"https:\/\/online.berklee.edu\/#org\"},\"image\":{\"@id\":\"https:\/\/online.berklee.edu\/takenote\/how-mexican-artists-are-driving-the-rise-of-latin-music\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/online.berklee.edu\/takenote\/wp-content\/uploads\/2026\/03\/mexican_musicians_article_image_2026.png\",\"keywords\":[\"Latin Grammys\",\"Luis Miguel\",\"Natalia Lafourcade\",\"Pepe Aguilar\",\"Peso Pluma\",\"Regional Mexican Music\",\"Vicente Fern\u00e1ndez\"],\"articleSection\":[\"Articles\",\"Features\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/online.berklee.edu\/takenote\/how-mexican-artists-are-driving-the-rise-of-latin-music\/\",\"url\":\"https:\/\/online.berklee.edu\/takenote\/how-mexican-artists-are-driving-the-rise-of-latin-music\/\",\"name\":\"How Mexican Artists Are Driving the Rise of Latin Music - Berklee Online Take Note\",\"isPartOf\":{\"@id\":\"https:\/\/online.berklee.edu\/takenote\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/online.berklee.edu\/takenote\/how-mexican-artists-are-driving-the-rise-of-latin-music\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/online.berklee.edu\/takenote\/how-mexican-artists-are-driving-the-rise-of-latin-music\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/online.berklee.edu\/takenote\/wp-content\/uploads\/2026\/03\/mexican_musicians_article_image_2026.png\",\"datePublished\":\"2026-03-26T14:02:03+00:00\",\"dateModified\":\"2026-03-26T14:09:39+00:00\",\"description\":\"Mexican artists are driving Latin music\u2019s rise by blending traditional styles and modern genres, bringing regional sounds to global audiences.\",\"breadcrumb\":{\"@id\":\"https:\/\/online.berklee.edu\/takenote\/how-mexican-artists-are-driving-the-rise-of-latin-music\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/online.berklee.edu\/takenote\/how-mexican-artists-are-driving-the-rise-of-latin-music\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/online.berklee.edu\/takenote\/how-mexican-artists-are-driving-the-rise-of-latin-music\/#primaryimage\",\"url\":\"https:\/\/online.berklee.edu\/takenote\/wp-content\/uploads\/2026\/03\/mexican_musicians_article_image_2026.png\",\"contentUrl\":\"https:\/\/online.berklee.edu\/takenote\/wp-content\/uploads\/2026\/03\/mexican_musicians_article_image_2026.png\",\"width\":1920,\"height\":1200,\"caption\":\"A graphic shows the green, white, and red flag of Mexico, but instead of being clear stripes, the colors are laid out like a digital equalizer for audio.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/online.berklee.edu\/takenote\/how-mexican-artists-are-driving-the-rise-of-latin-music\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/online.berklee.edu\/takenote\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How Mexican Artists Are Driving the Rise of Latin Music\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/online.berklee.edu\/takenote\/#website\",\"url\":\"https:\/\/online.berklee.edu\/takenote\/\",\"name\":\"Berklee Online Take Note\",\"description\":\"Inspiration for Music Makers\",\"publisher\":{\"@id\":\"https:\/\/online.berklee.edu\/#org\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/online.berklee.edu\/takenote\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"EducationalOrganization\",\"@id\":\"https:\/\/online.berklee.edu\/#org\",\"name\":\"Berklee Online\",\"url\":\"https:\/\/online.berklee.edu\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/online.berklee.edu\/takenote\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/online.berklee.edu\/takenote\/wp-content\/uploads\/2016\/04\/Berklee_Logo_Square_Avatar_Linkedin.png\",\"contentUrl\":\"https:\/\/online.berklee.edu\/takenote\/wp-content\/uploads\/2016\/04\/Berklee_Logo_Square_Avatar_Linkedin.png\",\"width\":500,\"height\":500,\"caption\":\"Berklee Online\"},\"image\":{\"@id\":\"https:\/\/online.berklee.edu\/takenote\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/berkleeonline\",\"https:\/\/x.com\/berkleeonline\",\"https:\/\/www.instagram.com\/berkleeonline\/\",\"https:\/\/www.youtube.com\/@Berklee_Online\",\"https:\/\/www.tiktok.com\/@berkleeonline\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/online.berklee.edu\/takenote\/#\/schema\/person\/704f3f9c83082626f7db542b743e09f7\",\"name\":\"Ale Gil\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/online.berklee.edu\/takenote\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/online.berklee.edu\/takenote\/wp-content\/uploads\/2024\/09\/Ale-Gil-crop-1.jpg\",\"contentUrl\":\"https:\/\/online.berklee.edu\/takenote\/wp-content\/uploads\/2024\/09\/Ale-Gil-crop-1.jpg\",\"caption\":\"Ale Gil\"},\"description\":\"Ale Gil is a singer, music business student, and copy editor student assistant for Berklee Online. She currently works as an artist manager and is part of the marketing department for the Dua Lipa ensemble and the A Night in Brazil show at Berklee College of Music. As a musician and business student, she combines her passion for journalism and music through writing articles and conducting interviews to inform and communicate useful information to people working inside the music industry.\",\"url\":\"https:\/\/online.berklee.edu\/takenote\/author\/ale-gil\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How Mexican Artists Are Driving the Rise of Latin Music - Berklee Online Take Note","description":"Mexican artists are driving Latin music\u2019s rise by blending traditional styles and modern genres, bringing regional sounds to global audiences.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/online.berklee.edu\/takenote\/how-mexican-artists-are-driving-the-rise-of-latin-music\/","og_locale":"en_US","og_type":"article","og_title":"How Mexican Artists Are Driving the Rise of Latin Music","og_description":"Mexican artists are driving Latin music\u2019s rise by blending traditional styles and modern genres, bringing regional sounds to global audiences.","og_url":"https:\/\/online.berklee.edu\/takenote\/how-mexican-artists-are-driving-the-rise-of-latin-music\/","og_site_name":"Berklee Online Take Note","article_publisher":"https:\/\/www.facebook.com\/berkleeonline","article_published_time":"2026-03-26T14:02:03+00:00","article_modified_time":"2026-03-26T14:09:39+00:00","og_image":[{"width":1920,"height":1200,"url":"https:\/\/online.berklee.edu\/takenote\/wp-content\/uploads\/2026\/03\/mexican_musicians_article_image_2026.png","type":"image\/png"}],"author":"Ale Gil","twitter_card":"summary_large_image","twitter_creator":"@berkleeonline","twitter_site":"@berkleeonline","twitter_misc":{"Written by":"Ale Gil","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/online.berklee.edu\/takenote\/how-mexican-artists-are-driving-the-rise-of-latin-music\/#article","isPartOf":{"@id":"https:\/\/online.berklee.edu\/takenote\/how-mexican-artists-are-driving-the-rise-of-latin-music\/"},"author":{"name":"Ale Gil","@id":"https:\/\/online.berklee.edu\/takenote\/#\/schema\/person\/704f3f9c83082626f7db542b743e09f7"},"headline":"How Mexican Artists Are Driving the Rise of Latin Music","datePublished":"2026-03-26T14:02:03+00:00","dateModified":"2026-03-26T14:09:39+00:00","mainEntityOfPage":{"@id":"https:\/\/online.berklee.edu\/takenote\/how-mexican-artists-are-driving-the-rise-of-latin-music\/"},"wordCount":1516,"publisher":{"@id":"https:\/\/online.berklee.edu\/#org"},"image":{"@id":"https:\/\/online.berklee.edu\/takenote\/how-mexican-artists-are-driving-the-rise-of-latin-music\/#primaryimage"},"thumbnailUrl":"https:\/\/online.berklee.edu\/takenote\/wp-content\/uploads\/2026\/03\/mexican_musicians_article_image_2026.png","keywords":["Latin Grammys","Luis Miguel","Natalia Lafourcade","Pepe Aguilar","Peso Pluma","Regional Mexican Music","Vicente Fern\u00e1ndez"],"articleSection":["Articles","Features"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/online.berklee.edu\/takenote\/how-mexican-artists-are-driving-the-rise-of-latin-music\/","url":"https:\/\/online.berklee.edu\/takenote\/how-mexican-artists-are-driving-the-rise-of-latin-music\/","name":"How Mexican Artists Are Driving the Rise of Latin Music - Berklee Online Take Note","isPartOf":{"@id":"https:\/\/online.berklee.edu\/takenote\/#website"},"primaryImageOfPage":{"@id":"https:\/\/online.berklee.edu\/takenote\/how-mexican-artists-are-driving-the-rise-of-latin-music\/#primaryimage"},"image":{"@id":"https:\/\/online.berklee.edu\/takenote\/how-mexican-artists-are-driving-the-rise-of-latin-music\/#primaryimage"},"thumbnailUrl":"https:\/\/online.berklee.edu\/takenote\/wp-content\/uploads\/2026\/03\/mexican_musicians_article_image_2026.png","datePublished":"2026-03-26T14:02:03+00:00","dateModified":"2026-03-26T14:09:39+00:00","description":"Mexican artists are driving Latin music\u2019s rise by blending traditional styles and modern genres, bringing regional sounds to global audiences.","breadcrumb":{"@id":"https:\/\/online.berklee.edu\/takenote\/how-mexican-artists-are-driving-the-rise-of-latin-music\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/online.berklee.edu\/takenote\/how-mexican-artists-are-driving-the-rise-of-latin-music\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/online.berklee.edu\/takenote\/how-mexican-artists-are-driving-the-rise-of-latin-music\/#primaryimage","url":"https:\/\/online.berklee.edu\/takenote\/wp-content\/uploads\/2026\/03\/mexican_musicians_article_image_2026.png","contentUrl":"https:\/\/online.berklee.edu\/takenote\/wp-content\/uploads\/2026\/03\/mexican_musicians_article_image_2026.png","width":1920,"height":1200,"caption":"A graphic shows the green, white, and red flag of Mexico, but instead of being clear stripes, the colors are laid out like a digital equalizer for audio."},{"@type":"BreadcrumbList","@id":"https:\/\/online.berklee.edu\/takenote\/how-mexican-artists-are-driving-the-rise-of-latin-music\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/online.berklee.edu\/takenote\/"},{"@type":"ListItem","position":2,"name":"How Mexican Artists Are Driving the Rise of Latin Music"}]},{"@type":"WebSite","@id":"https:\/\/online.berklee.edu\/takenote\/#website","url":"https:\/\/online.berklee.edu\/takenote\/","name":"Berklee Online Take Note","description":"Inspiration for Music Makers","publisher":{"@id":"https:\/\/online.berklee.edu\/#org"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/online.berklee.edu\/takenote\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"EducationalOrganization","@id":"https:\/\/online.berklee.edu\/#org","name":"Berklee Online","url":"https:\/\/online.berklee.edu","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/online.berklee.edu\/takenote\/#\/schema\/logo\/image\/","url":"https:\/\/online.berklee.edu\/takenote\/wp-content\/uploads\/2016\/04\/Berklee_Logo_Square_Avatar_Linkedin.png","contentUrl":"https:\/\/online.berklee.edu\/takenote\/wp-content\/uploads\/2016\/04\/Berklee_Logo_Square_Avatar_Linkedin.png","width":500,"height":500,"caption":"Berklee Online"},"image":{"@id":"https:\/\/online.berklee.edu\/takenote\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/berkleeonline","https:\/\/x.com\/berkleeonline","https:\/\/www.instagram.com\/berkleeonline\/","https:\/\/www.youtube.com\/@Berklee_Online","https:\/\/www.tiktok.com\/@berkleeonline"]},{"@type":"Person","@id":"https:\/\/online.berklee.edu\/takenote\/#\/schema\/person\/704f3f9c83082626f7db542b743e09f7","name":"Ale Gil","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/online.berklee.edu\/takenote\/#\/schema\/person\/image\/","url":"https:\/\/online.berklee.edu\/takenote\/wp-content\/uploads\/2024\/09\/Ale-Gil-crop-1.jpg","contentUrl":"https:\/\/online.berklee.edu\/takenote\/wp-content\/uploads\/2024\/09\/Ale-Gil-crop-1.jpg","caption":"Ale Gil"},"description":"Ale Gil is a singer, music business student, and copy editor student assistant for Berklee Online. She currently works as an artist manager and is part of the marketing department for the Dua Lipa ensemble and the A Night in Brazil show at Berklee College of Music. As a musician and business student, she combines her passion for journalism and music through writing articles and conducting interviews to inform and communicate useful information to people working inside the music industry.","url":"https:\/\/online.berklee.edu\/takenote\/author\/ale-gil\/"}]}},"_links":{"self":[{"href":"https:\/\/online.berklee.edu\/takenote\/wp-json\/wp\/v2\/posts\/27656","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/online.berklee.edu\/takenote\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/online.berklee.edu\/takenote\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/online.berklee.edu\/takenote\/wp-json\/wp\/v2\/users\/92"}],"replies":[{"embeddable":true,"href":"https:\/\/online.berklee.edu\/takenote\/wp-json\/wp\/v2\/comments?post=27656"}],"version-history":[{"count":0,"href":"https:\/\/online.berklee.edu\/takenote\/wp-json\/wp\/v2\/posts\/27656\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/online.berklee.edu\/takenote\/wp-json\/wp\/v2\/media\/27654"}],"wp:attachment":[{"href":"https:\/\/online.berklee.edu\/takenote\/wp-json\/wp\/v2\/media?parent=27656"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/online.berklee.edu\/takenote\/wp-json\/wp\/v2\/categories?post=27656"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/online.berklee.edu\/takenote\/wp-json\/wp\/v2\/tags?post=27656"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}