{"id":27658,"date":"2026-01-24T10:29:00","date_gmt":"2026-01-24T15:29:00","guid":{"rendered":"https:\/\/online.berklee.edu\/takenote\/?p=27658"},"modified":"2026-04-03T15:57:59","modified_gmt":"2026-04-03T20:57:59","slug":"music-industry-advice-for-artists","status":"publish","type":"post","link":"https:\/\/online.berklee.edu\/takenote\/music-industry-advice-for-artists\/","title":{"rendered":"Music Industry Advice for Artists"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-insights-from-berklee-online-s-artist-management-course-on-building-your-team-navigating-contracts-and-understanding-today-s-music-industry\">Insights from Berklee Online\u2019s <em>Artist Management<\/em> Course on Building Your Team, Navigating Contracts, and Understanding Today\u2019s Music Industry<\/h2>\n\n\n\n<p>Understanding the music industry means more than just making great music. It requires knowing how to build the right team, navigate contracts, and make informed decisions about your career. The following videos from Berklee Online\u2019s  <a href=\"https:\/\/online.berklee.edu\/courses\/artist-management?campaign_id=7010Z000001ZkQgQAK&amp;pid=&amp;utm_source=takenote&amp;utm_medium=blog&amp;utm_campaign=bol-gen-takenote-link-from-article\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Artist Management<\/em><\/a> course highlight that range, featuring insights from creators, lawyers, producers, and entrepreneurs. While rooted in artist management, these conversations reflect the broader set of decisions artists face\u2014from choosing collaborators to understanding legal and business frameworks that shape their careers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-musicians-need-managers\">Why Musicians Need Managers<\/h2>\n\n\n\n<p>Deciding to work alongside a manager is a personal choice for many artists, but choosing the right manager can make that path more manageable. Micha\u00ebl Brun, a DJ and record producer, talks about his experience trying to find a manager that aligned with his goals and work ethics while supporting his musical career. Drawing from his own experience working with Ardie Farhadieh\u2014who is Brun\u2019s manager as well as the author of the <a href=\"https:\/\/online.berklee.edu\/courses\/artist-management?campaign_id=7010Z000001ZkQgQAK&amp;pid=&amp;utm_source=takenote&amp;utm_medium=blog&amp;utm_campaign=bol-gen-takenote-link-from-article\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Artist Management<\/em><\/a> course\u2014he explains how a strong manager\u2013artist relationship helped him build better systems, stay consistent, and remain motivated creatively. <br><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Artist Management: Micha\u00ebl Brun on Why Musicians Need Managers | Berklee Online | Ardie Farhadieh\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/P0Ytpp-qEFk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-finding-a-lawyer\">Finding a Lawyer<\/h2>\n\n\n\n<p>As an independent music artist, having a trustworthy lawyer can benefit your career as they provide legal advice when negotiating contracts while making sure your work is protected and credited. Marjorie Garcia is a partner in the Entertainment Transactions department of <a href=\"https:\/\/www.khpslaw.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">King, Holmes, Paterno &amp; Soriano<\/a> and has dedicated her career to advising artists, songwriters, producers, labels, and entertainment companies on the law within the entertainment industry.&nbsp; In the following video, Garcia provides advice on how to find a lawyer who aligns with your goals, your work, and your personality. The first question to ask: Does this lawyer have the capacity to take you on as a client?<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Artist Management: Marjorie Garcia on What to Look for in an Entertainment Lawyer | Ardie Farhadieh\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/cEWe3rO_QGM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-sync-licensing-contracts\">Sync Licensing Contracts<\/h2>\n\n\n\n<p>Artists should understand sync licenses, which enable music to be used in audio-visual content. Jose \u201cPepe\u201d Espada is the founder of the Sacramento-based label Boneyard Records and dedicates his career on supporting artists offering guidance on copyright protection, music licensing, and performance contracts. In this video, he breaks down key considerations in synchronization contracts for independent artists. Espada outlines five essential contract terms\u2014fees, territory, duration, media, and exclusivity\u2014sharing practical insights on each and cautioning artists to think carefully before agreeing to exclusivity.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Artist Management: Pepe Espada on Sync Licensing Contracts | Music Business Law | Ardie Farhadieh\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/7j7tOqr1Qq4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-artist-experience-with-sync-licensing\">Artist Experience with Sync Licensing<\/h2>\n\n\n\n<p>Philadelphia-based duo Marian Hill\u2014Jeremy Lloyd and Samantha Gongol\u2014share their experience licensing a song for an AirPods commercial. They emphasize that writing music you genuinely love is the most important part of the process, since that authenticity can be what attracts brands in the first place. Lloyd and Gongol describe the sync placement as a lengthy and unexpected journey that ultimately helped expand their audience, noting that the opportunity wasn\u2019t a goal they chased, but a meaningful outcome that followed naturally from their work.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Artist Management: Marian Hill on their AirPods Sync | Music in Commercials | Ardie Farhadieh\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/xOpS-1gjNNg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-impact-of-ai-in-music\">Impact of AI in Music <\/h2>\n\n\n\n<p>Entrepreneur and technologist Benji Rogers discusses how artificial intelligence is shaping the music industry and encourages artists to engage with it rather than ignore it. After his experience co-founding multiple companies inside the music industry, he provides valuable insight on how recent technology is shaping the way artists receive compensation.&nbsp;Discussing the history of disruption in the music industry, he theorizes that AI will have more impact than when the MP3 was introduced at the turn of the century, or more recently with streaming. He says what will be similar is that those who create and own rights to copyrighted works have to be proactive in making sure that the money that is rightfully theirs doesn\u2019t go to the companies or organizations that control the rights.<br><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Artist Management: Benji Rogers on the Impact of AI on the Music Industry | Ardie Farhadieh\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/OYhMAq-VduM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Learn more about how the music industry works (and how to navigate it!) in the <a href=\"https:\/\/online.berklee.edu\/courses\/artist-management?campaign_id=7010Z000001ZkQgQAK&amp;pid=&amp;utm_source=takenote&amp;utm_medium=blog&amp;utm_campaign=bol-gen-takenote-link-from-article\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Artist Management<\/em><\/a> course.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>These videos from Berklee Online\u2019s <a href=\"https:\/\/online.berklee.edu\/courses\/artist-management?campaign_id=7010Z000001ZkQgQAK&#038;pid=&#038;utm_source=takenote&#038;utm_medium=blog&#038;utm_campaign=bol-gen-takenote-link-from-article\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Artist Management<\/em><\/a> course offer a wide-ranging look at today\u2019s music industry, covering everything from finding the right manager and lawyer to understanding sync licensing and AI\u2019s impact. Featuring insights from industry professionals, they highlight the key decisions artists face when building sustainable, successful careers.<\/p>\n","protected":false},"author":15,"featured_media":27665,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,7579,9568,9585,9589],"tags":[9225,115,116,9972,984,9209],"class_list":["post-27658","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-lesson-content","category-music-business-articles","category-music-business-lessons","category-music-career-advice-lessons","tag-ai","tag-artist","tag-artist-management","tag-entretainment-lawyer","tag-music-industry","tag-sync-licensing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Music Industry Advice for 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