{"id":7788,"date":"2021-01-24T18:29:33","date_gmt":"2021-01-24T23:29:33","guid":{"rendered":"http:\/\/blogs.online.berklee.edu\/kayleykravitz\/?p=262"},"modified":"2025-11-19T11:34:48","modified_gmt":"2025-11-19T16:34:48","slug":"tips-for-sending-press-releases-to-music-writers","status":"publish","type":"post","link":"https:\/\/online.berklee.edu\/takenote\/tips-for-sending-press-releases-to-music-writers\/","title":{"rendered":"Tips for Sending Press Releases to Music Writers"},"content":{"rendered":"\n

How to Pitch Music Journalists Effectively and Build Lasting Media Relationships<\/h2>\n\n\n\n

If you\u2019re looking to promote your new music release or an upcoming performance, pitching your story to a music writer is one of the ways that you can earn publicity. If you take the DIY approach, earned media can offer the greatest return, basically for free (as opposed to paying for an advertisement). The catch is, you\u2019re not paying for the publicity with money, but with your time. Pitching music writers requires quite a bit of leg work, but with some persistence and research, you could land some quality coverage. Here are some tips that I\u2019ve gathered after working in music publicity for several years: <\/p>\n\n\n\n

1. Reexamine the Need for a Press Release<\/strong><\/h2>\n\n\n\n

This sounds counterintuitive to this article, but hear me out. Press releases were once common public relations practice, but with an increasingly accelerating news cycle, this practice is becoming more of a courtesy. A press release offers a complete overview of the music project that you are promoting with all of the essential information, but a brief email with a link to your website might be all the information that a writer needs to do a story. <\/p>\n\n\n\n

You just need to give the writer some sort of hook, to first attract them to learn more, and then to give them something to hang their story on. But be careful, even the slightest clumsy phrase can be a huge turn-off for the ever-fickle music journalist. (See ye olde Why I Deleted Your Band\u2019s Promo Email<\/a>). In short, having a comprehensive landing page (with all of the information that would be on a press release) on your site, is the direction that the industry is moving. 
<\/p>\n\n\n\n

2. Keep Your Pitch Brief<\/strong><\/h2>\n\n\n\n

Imagine coming back from a week-long vacation and opening up your email on Monday morning. This is what a music writer\u2019s inbox looks like every single day. You want to make sure that you\u2019re not adding to the clutter, but making the writer\u2019s job easy with a straight-to-the-point subject line and 200-word pitch. Be modest with how you describe your music and make it simple for the writer to discover why you\u2019re worthy of press. Since you don\u2019t necessarily know what streaming service they use, including a YouTube video is always a good way to do this.
<\/p>\n\n\n\n

Learn how to write effective email subject lines<\/a>. <\/em>
<\/p>\n\n\n\n

3. Research and Personalize<\/strong><\/h2>\n\n\n\n

Take the time to research the music writers who you are pitching. Read several articles that they have written, and ideally keep them on your radar through social media and continue to engage with their work. When you have gathered enough information about a writer, address them by name in your email pitch and convey why they\u2019d be the perfect writer to cover your story. Flattery always helps, but don\u2019t be disingenuous. Don\u2019t tell them you liked their story on the Fruit Bats if you didn\u2019t actually like their story on the Fruit Bats.
<\/p>\n\n\n\n

4. You\u2019re Not Confined to Email<\/strong><\/h2>\n\n\n\n

All music writers have an email where you can send a press release, the question is whether it\u2019s widely available to the public. Sometimes writers hide their emails, or only offer them to certain databases in order to keep the number of inquiries manageable. However, most music writers are very active on Twitter. You might find you have better luck tweeting a music writer or sliding into their DMs. This completely depends on the preferences of the writer, but it\u2019s good to keep in mind that not being able to find an email address isn\u2019t the end of the road. <\/p>\n\n\n\n

5. Quality Over Quantity<\/strong><\/h2>\n\n\n\n\n\n

When you\u2019re creating your list of music writers that you want to contact, or media list, really think about who is the best person to write about you and your music. If you have writers on your list whose beats don\u2019t quite align with what you have to offer, take them off and focus on writing a really killer, personalized pitch to a writer who does align with what you have to offer. This will save you time, and the writer\u2019s time, and help you put your energy into promising prospects. 
<\/p>\n\n\n\n

STUDY MUSIC MARKETING WITH BERKLEE ONLINE<\/a><\/em>
<\/p>\n","protected":false},"excerpt":{"rendered":"

If you take the time to promote your music to the right blogs and writers, you’ll see a greater return on your time investment.<\/p>\n","protected":false},"author":45,"featured_media":7869,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,9588],"tags":[969,971,989,994,1001,7973,1143,1169],"class_list":["post-7788","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-music-career-advice-articles","tag-music-blogs","tag-music-business","tag-music-press","tag-music-promotion","tag-music-writers","tag-press-release","tag-press-releases","tag-publicity"],"acf":[],"yoast_head":"\nTips for Sending Press Releases to Music Writers - Berklee Online Take Note<\/title>\n<meta name=\"description\" content=\"Before you send your press releases to a music writer, read these five tips which can help you earn more press coverage for your music.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online.berklee.edu\/takenote\/tips-for-sending-press-releases-to-music-writers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tips for Sending Press Releases to Music Writers\" \/>\n<meta property=\"og:description\" content=\"Before you send your press releases to a music writer, read these five tips which can help you earn more press coverage for your music.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/online.berklee.edu\/takenote\/tips-for-sending-press-releases-to-music-writers\/\" \/>\n<meta property=\"og:site_name\" content=\"Berklee Online Take Note\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/berkleeonline\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-24T23:29:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-19T16:34:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/online.berklee.edu\/takenote\/wp-content\/uploads\/2014\/09\/photo-1446102892025-3900145fd2a7.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"5184\" \/>\n\t<meta property=\"og:image:height\" content=\"3456\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Talia Smith-Muller\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@berkleeonline\" \/>\n<meta name=\"twitter:site\" content=\"@berkleeonline\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Talia Smith-Muller\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/online.berklee.edu\/takenote\/tips-for-sending-press-releases-to-music-writers\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/online.berklee.edu\/takenote\/tips-for-sending-press-releases-to-music-writers\/\"},\"author\":{\"name\":\"Talia Smith-Muller\",\"@id\":\"https:\/\/online.berklee.edu\/takenote\/#\/schema\/person\/69dd3d17525a08ddce6c9b59d683cf9a\"},\"headline\":\"Tips for Sending Press Releases to Music Writers\",\"datePublished\":\"2021-01-24T23:29:33+00:00\",\"dateModified\":\"2025-11-19T16:34:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/online.berklee.edu\/takenote\/tips-for-sending-press-releases-to-music-writers\/\"},\"wordCount\":730,\"commentCount\":3,\"publisher\":{\"@id\":\"https:\/\/online.berklee.edu\/#org\"},\"image\":{\"@id\":\"https:\/\/online.berklee.edu\/takenote\/tips-for-sending-press-releases-to-music-writers\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/online.berklee.edu\/takenote\/wp-content\/uploads\/2014\/09\/photo-1446102892025-3900145fd2a7.jpeg\",\"keywords\":[\"music blogs\",\"Music Business\",\"music press\",\"music promotion\",\"music writers\",\"press release\",\"press releases\",\"publicity\"],\"articleSection\":[\"Articles\",\"Music Career Advice\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/online.berklee.edu\/takenote\/tips-for-sending-press-releases-to-music-writers\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/online.berklee.edu\/takenote\/tips-for-sending-press-releases-to-music-writers\/\",\"url\":\"https:\/\/online.berklee.edu\/takenote\/tips-for-sending-press-releases-to-music-writers\/\",\"name\":\"Tips for Sending Press Releases to Music Writers - 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