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Music Business 101
Music Business 101
Gain a broad overview of the music business and learn how the various segments of the industry operate on a day-to-day basis.

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The Self-Promoting Musician

by Peter Spellman
available from
front cover

THIS ITEM IS CURRENTLY OUT OF PRINT. A new, updated version of this title will be available late 2008.

If you are an independent musician, producer, studio owner, or label, you should own this book! Written by Peter Spellman, Director of the Career Development Center at Berklee College of Music, this guide will teach you everything you need to know to become a success in the music business.

Filled with empowering resources and tips for self-managed musicians including:

  • How to write a business plan, create press kits, sharpen your business chops
  • Using the Internet to promote your music
  • How to customize your demos for maximum exposure
  • Secrets to getting your music played on the radio
  • 12 things you can do to get the most out of every gig
  • The most comprehensive musician's resource list on the planet, updated continually online!

About the Author

Peter Spellman is the Director of Career Development at Berklee College of Music. He is also the founder of Music Business Solutions (, a business and marketing consultancy. Drummer for the improvisational collective Friend Planet, Spellman has written for numerous industry publications, and also teaches at Northeastern University and the University of Massachusetts-Lowell.

Also by Peter Spellman

The Musician's Internet

This hands-on guide is essential for any musician who wants to build a fan base and increase profits through the Internet. Guides the self-managed musician through successful strategies to promote music on-line, reach new audiences, and maximize income!


Marketing Yourself in the Music Industry -


"For the musicians who are truly ready to improve their business savvy, I've read nothing better."

- member, Austin Music Foundation

"As someone who's stood on the sidelines for years, your book has been an enormous help in "getting me into gear". It (and your website) will remain valuable resources in my music business endeavours for a long time to come. By the way, I'm just about to order "The Musician's Internet" - can't wait."

David Smith, Sydney, Australia

"If you're really serious about making music as a career, here's something different that could really help."

-Hit Parader magazine

"If you have designs on being an 'independent' musician, there is bound to be something of use for you in here."

Sound on Sound magazine

"If information is power, then this book is mighty indeed. Packed full of facts, insight and empathy, this well organized, guide can help you design an effective game plan for turning dreams into realities and aspirations into income."

- Dan Kimpel, music business PR consultant, author, Networking in the Music Business

"WOW! I was blown away by what I learned from this book--it's my bible now! It has broadened my knowledge of the music industry, making my goals attainable and path for success more focused. A brilliant, sincere book that will go down in history as the BEST of its kind! Kudos to Peter Spellman for giving musicians a book that will them get on the right path and SURVIVE!"

- Amanda Hunt-Taylor, Independent artist/writer and Director of AmandaRick Records

"If you are looking to make a living in music, this is the first book you want to read! An easy-to-read overview loaded with a wealth of knowledge for the young musician on how to start being successful in the music industry. The resource lists are worth the price of the book alone."

- Dr. Scott Fredrickson, Chair, Music Business Program, Loyola University

"Finally a book for both bands and individuals that clearly states how to get into and succeed in this competitive music business. I wish this book existed back when I was just starting out as it would have saved me $1,000,000 worth of mistakes."

- Jonathan Fine, Director for A&R, Q Records

"Up to date and ahead of the curve. An absolute necessity for today's and tomorrow's musicians."

- Robert L. Doerschuk, Executive Editor, Allmusic Zine

Also by Peter Spellman

00119607_SPM3_75 The Self-Promoting Musician: 3rd Edition