The Self-Promoting Musician: Strategies for Independent Music Success (2nd Edition)

Take charge of your music career with crucial do-it-yourself strategies.

If you are an independent musician, producer, studio owner, or label, you should own this book! Written by Peter Spellman, Director of the Career Development Center at Berklee College of Music, this guide will teach you everything you need to know to become a success in the music business.

Filled with empowering resources and tips for self-managed musicians, including:

• How to write a business plan, create press kits, sharpen your business chops
• Using the Internet to promote your music
• How to customize your demos for maximum exposure
• Secrets to getting your music played on the radio
• 12 things you can do to get the most out of every gig
• The most comprehensive musician's resource list on the planet, updated continually online!

Educator, author, entrepreneur, and musician Peter Spellman is the Director of Career Development at Berklee College of Music. He is also author of The Musician's Internet (Berklee Press) and founder of Music Business Solutions (www.mbsolutions.com), a business and marketing consultancy.

"If you think of yourself as an artist entrepreneur and you want to succeed in today's musical landscape, this is the book for you."

—Panos Panay (Founder of Sonicbids)

"This book packs a lot of great information along with some very timely and inspiring insights. One of my favorite lines: 'Ask not where music is sold but where music is used.' Peter gets the Zeitgeist of Music2.0, and delivers the message loud and clear. Read this book!"

—Gerd Leonhard, Media Futurist, Co-Author of The Future of Music, Author of Music2.0. www.mediafuturist.com

"If you are looking for the facts, combined with out-of-the-box ideas, The Self-Promoting Musician provides it. Peter Spellman is uniquely well versed on the statistics of where the music industry began, where it is today, and where it is going. Combining that with his keen insight on how to market as an independent musician in the new music business paradigm, this book provides all the right ingredients to springboard a successful music career. Well written, hugely educational, no hype, just real facts, and full of the right ideas for the right time."

—Gilli Moon, Singer/Songwriter (Warrior Girl Music)

"Spellman's Self-Promoting Musician became a fundamental building block in my own approach to teaching about the modern music business at the college level. No one else is as comprehensive, or authoritative. The real deal keeps changing, as bits and bytes flow through fibre-optic cable at the speed of light. Peter Spellman understands that, and teaches it, which makes him the guru of the real deal."

—Rik Emmett, Canadian Hall of Fame singer/songwriter/guitarist for Triumph; faculty member, Humber College, Toronto.

Also by Peter Spellman

The Self-Promoting Musician: 3rd Edition