Music Business 101

Author: John Kellogg | Course Code: OMBUS-110

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The business of music is a global multi-billion dollar industry comprised of individuals creating the music, and a whole lot of people doing everything else: working at labels, distribution companies, publishing companies, recording studios, artist management, promotion, producing, and legal counsel. If you are looking to further your career in the business end of the music industry, you cannot be successful without first understanding the entire industry as a whole. Music Business 101 presents a broad overview of the music industry, and explains how its various segments operate on a day-to-day basis: where monies are generated, who the key players are, how deals are made and broken, how to protect your interests, and new developments in digital technology that are changing the way that music is marketed, promoted, distributed, and heard. This course presents the career opportunities that are available within the industry, and the knowledge you'll need to achieve your goals.

By the end of this course, you will:

  • Recognize the structure of, and relationship between, the recording, music publishing, marketing and live performance industries.

  • Learn about different career and income opportunities, and develop a strategy to break in and succeed in the music industry.

  • Understand the business aspects involved in the producing, manufacturing, marketing, distributing and other use of recordings and the live performance trade.

Lesson 1: The Music Industry

Music Industry HistoryThree Big Ps for Success in Today’s Music IndustryThe Digital RevolutionToday’s Music Business

Lesson 2: Record Labels and Types of Deals

Major and Independent Record LabelsTypes of DealsRoyaltiesAdvancesFlat FeesCross Collateralization360 DealsProduction dealsConventional dealsLabel dealsJoint Venture dealsPressing and Distribution (P and D) dealsGetting Connected

Lesson 3: Recording Agreements

Variations and Importance of Recording AgreementsContract ProvisionsRoyaltiesAdvances360 Degree DealsProtecting Your Work

Lesson 4: Copyright Basics

Importance of CopyrightHistory of CopyrightHow to File a CopyrightBundle of CopyrightCopyright Infringement/Fair Use

Lesson 5: Band/Brand Organization and Protection

Forming Your Own BusinessChoosing the Proper Entity for Your BusinessProtecting Your Business’s Name and/or Trademarks

Lesson 6: The Artist's Team/Reasons That Deals Get Broken

Career Opportunities in the Music IndustryManagersAgentsAttorneysHow Deals End7 Year RuleMinorsKey Person ClauseBankruptcyRestraint of Trade

Lesson 7: Making the Record or Promoting the Show

Determining the BudgetChoosing the StudioFinding the Right Venue for Your Live ShowChoosing the Producer or EngineerMasteringOther Considerations for Putting on a Live Show

Preparing for Your Record Release or Show

Business Basics for Putting Out Your Recording or Putting on a ShowSamplingArtwork & Liner NotesRecord Format or ConfigurationPicking the ManufacturerPackagingUPC Barcode and BDS RegistrationIdentifying Your Market for Your Show or Record ReleaseFinding a DistributorPreparing the One-SheetWorking out the Deal

Lesson 9: Building a Market

Overview of Major Label Marketing ProcessImportance and Process of RadioPublicityTouringSocial MediaDistributing your RecordingsPreparing a One-Sheet

Lesson 10: The Changing Music Industry Landscape: New Opportunities

Introduction to Music PublishingDifferent Types of Music Publishing RevenueMore Uses for Your MusicGetting Your Music Placed

Lesson 11: The Live Show

Touring ConsiderationsThe PromoterThe RidersThe Artist’s FeeLive Performance as a Revenue and Promotion OpportunitySponsorship and Endorsement OpportunitiesAssignment: Putting the Final Touches on Your Plan

Lesson 12: New and Future Opportunities in the Music Industry

Streaming and Internet RadioMusic in Mobile ApplicationsMerchandise and Product Development OpportunitiesAssignment: Feedback on Project Plans

John Kellogg

Author & Instructor

John P. Kellogg, Esq., is Assistant Chair of the Music Business/Management department at the Berklee College of Music in Boston, MA, and an entertainment attorney. Licensed to practice in the states of New York and Ohio, he has represented recording artists Levert, The O'Jays, Eddie Levert, Sr., LSG, Stat Quo of Shady/Aftermath Records, and G-Dep of Bad Boy Records. He also serves as a member of the management team for the late R&B recording star Gerald Levert, whom he represented throughout his career. Kellogg is President-Elect and a member of the Board of Directors of the Music and Entertainment Industry Educators Association (MEIEA), in addition to being a former board member of the Black Entertainment and Sports Lawyer's Association (BESLA) and a 2005 inductee into the BESLA Hall of Fame. He is the author of the book Take Care of Your Music Business: The Legal and Business Aspects You Need to Know to Grow In the Music Business, as well as numerous legal articles and editorials. A former vocalist with the group Cameo, Kellogg has been profiled in Billboard, Ebony, Black Issues, and In the Black magazines. He holds a Juris Doctor degree from Case Western Reserve University, where he also attended the Weatherhead School of Management. In addition, he holds a Master of Science degree in Television and Radio from the Newhouse School of Communications and a Bachelor of Arts degree in Political Science—both from Syracuse University.

Take Care of Your Music Business, Second Edition: Taking the Legal and Business Aspects You Need to Know to 3.0 by John Kellogg

The long awaited installation from the expert in the field of entertainment law. This Second Edition includes new chapters on the 360 degree deal and the emerging digital age as well as samples of the most-used industry contracts, options for business structure, royalty and accounting information, the author's Keys to Success in the world of entertainment and more. The reference book for DIY and label recording artists, managers, producers, songwriters, record company executives, accountants, and attorneys.

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  • Level
  • Duration
    12 weeks
  • 3-Credit Tuition
    $1,449
  • or
  • Non-Credit Tuition Add 6 CEUs
    $1,200 + $25

Fall Term Starts September 29 for Courses and Multi-Course Certificates


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