Learn the Modern Music Business with Berklee
Discover the opportunities available in music promotion, distribution, concert touring, music publishing, music marketing, and artist management.
Gain a broad overview of the music business and learn how the various segments of the industry operate on a day-to-day basis. Discover the career opportunities that are available to you, and the knowledge you'll need to achieve your goals.
Gain a forward-thinking approach to the key issues that all musicians, music industry entrepreneurs, managers, and music business professionals face in the main segments of the music industry, and how to leverage the opportunities that the new music business provides.
Create and operate your own publishing company, and learn how to effectively promote and place your songs into income-generating opportunities.
Learn the preparations and logistics involved in developing, budgeting, and executing a successful tour, from small club dates to international stadium shows.
Take an in-depth look at the tools and emerging technologies artists can use to generate interest in their music, acquire new fans, and sell their music online.
Focus your efforts and dramatically increase your chances of success by learning the entrepreneurial tools particular to the music industry, including business structures, finance, marketing, management, and leadership. Create a concise business plan that you can apply to many different music business ventures.
Build your music career with an understanding of the legal issues that are of special concern to musicians and songwriters, and take a focused look at the important legal changes that have evolved as a result of the shift in the music business landscape.
Explore the role and importance of an artist manager, what they do, and how it impacts the career of the artist and their brand.
Learn the basics behind marketing and selling your music! Music Marketing 101 provides artists, managers, and business entrepreneurs with the foundational music marketing skill set they'll need to succeed and thrive in the new music business.
Learn the ins and outs of music supervision, from both the artist and the supervisor standpoint. Understand the tools used by production teams, and discover the creative approaches, negotiation techniques, and licensing practices essential for artists who are interested in generating income from film or TV placements or students who want a career in music licensing.
Understand the basics of how your creative works are protected by copyright law, what rights you have as a content owner, and how to leverage your copyrights to generate income.
Working in the music industry involves a never-ending series of projects. These projects come in all sizes, budgets, and levels of complexity, but for each, setting up a process for planning, executing, and monitoring your work is crucial in achieving your goals. Project Management for Musicians will provide you with an overall approach, with many specific tools, to help you successfully complete your music industry-related projects
Learn all the steps and tools necessary to create a high-quality audiovisual experience, including how to assemble, enhance, and maximize the use of video, audio, and graphic content.
Learn how to make money through creative licensing of your music! In this course, youll discover how to create new avenues for placement of your own music, identify current opportunities for your copyrights, and how to use online resources to introduce your music to music supervisors, ad creatives, video game producers, and more.
Gain the leadership tools and the ethical decision-making framework you need to make sound business decisions in real-time.
Learn effective techniques for choosing the right format, tone, and message for diverse audiences and the most appropriate way to deliver the message.
Build your own knowledge of, and confidence in, math in practical ways that relate directly to the world of music. This action-oriented course is designed specifically for those who find math intimidating or who feel that their math skills have become rusty.
Gain a hands-on understanding of music business finance. Learn to apply the critical tools of financial analysis to leverage talent, assess the potential of music enterprises, and drive new music businesses.
Gain an in-depth knowledge of the time, expertise, and strategy required for musicians and managers to release, market, publish, tour and export music in the global music industry.
Explore the four dimensions of career development: clarifying your professional value, focusing the opportunity lens, advancing personal growth strategies, and orchestrating a successful job search. Throughout the course, you will hear from Berklee alumni and employers about what it takes to succeed in the music industry in today’s climate of change.
Leverage your creativity for business innovation and develop the mindset, knowledge, and insights required to pursue an entrepreneurial career, whether as the steward of your own career or as the founder of a new business in any creative field.
Learn what it takes to launch and run a successful live music venue. Explore the inner-workings of establishing and running nightly shows at a music club, in addition to the key stakeholders who make or break a live-club event, including the talent buyer, publicist, promoter, artist manager, employees, booking agents, and the ticket-buying fans.
Master Certificates (9 Courses)
Learn the skills to create a successful career in artist management. Gain a wealth of practical information, up to date marketing techniques, exceptional management skills, and a firm understanding of where the music business is headed.
Cultivate a vast understanding of the music business, music production, artist development, and arranging concepts with specific training on the music software currently revolutionizing the world of music composition and performance.
Our most extensive music business program, you’ll gain the business, marketing, licensing, management, and touring background you’ll need to thrive in the new music business.
Professional Certificates (4-6 Courses)
Gain a detailed background in key areas of the music industry and create a plan for with guidance from Berklee’s seasoned music business experts.
Explore the ins and outs of legal issues, copyright, music supervision, publishing, and songwriting so that you will be able to function effectively on either side of a licensing transaction – from the position of an artist or as a music business professional.
For aspiring managers, self-managed bands, or current managers looking to sharpen their skills, this program will allow you to confidently take the lead in guiding your band to success.
Create your own certificate program by adding five courses from any interest area into a dedicated program.
Specialist Certificates (3 Courses)
Create your own certificate program by adding three courses from any interest area into a dedicated program.
Develop a foundation for how the entire marketing process works, from the evolving promotional outlets and technologies and how to use them, to where the money comes from currently and where it is likely do be in the future.
Whether you want to market your own music, launch a record label, or learn the finer details of business plans, this certificate program will arm you with the leadership skills and knowledge needed for your career.
Sharpen your knowledge of the skills, concepts, and methodologies needed to succeed in the ever-evolving music business, including music publishing, management, marketing, touring, and more. The program will detail the most pressing issues facing the music industry today, and properly prepare students for the opportunities that are available in the new music business.
“Build your own” music major by selecting coursework from a number of disciplines that align with your personal career goals.
Spring Term Starts April 6 for Courses and Multi-Course Certificates
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