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headshot of Ardie Farhadieh in a studio setting
Artist Manager Ardie Farhadieh on Looking for Passion Above All Else

Ardie Farhadieh has learned his fair share of lessons in the music industry, and he’s sharing them all in his new Artist Management course at Berklee Online. In this Q&A, he tells us about what you’ll learn in his course, his background as a classically-trained violinist, what he looks for in new talent, and his approach to helping artists build sustainable careers.

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A graphic displays the types of merch that musicians might use to promote their brand.
How to Create Music Merch to Grow Your Brand

In this excerpt from Music Marketing 101, discover how to create merch that fans actually want—while boosting your brand, building loyalty, and growing your income.

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A collage of gift ideas for musicians is pictured, including a vinyl record clock, soundproofing, a nebulizer, a game, and more.
Music Gifts: What Presents to Buy Your Musician for the Holidays in 2025

With the 2025 holidays coming up, a Berklee undergraduate student is the perfect guide for finding gifts the musicians and music lovers in your life will actually appreciate.

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Darlene Love Talks Holidays, Phil Spector, and ‘20 Feet from Stardom’

Whether you know Darlene Love from her smash hit, "Christmas (Baby Please Come Home)" on the Phil Spector holiday album, or from her profile in the film, "20 Feet From Stardom," this Rock & Roll Hall of Famer is a force to be reckoned with. She just turned 80, and she can still bring it, onstage! This 2018 interview with her is one for the ages.

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Music is My Life: Episode 049

The Go! Team on Longevity, ‘Cookie Scene,’ and More

The Go! Team are pictured, sitting in a circle on a basketball court.

Ian Parton and Ninja Explain How The Go! Team Has Stayed Joyful and Genre-Defying for Decades

The Go! Team members Ian Parton and Ninja discuss what it means to stay together as a band for so long. Beginning as an Ian Parton solo recording project in the kitchen of his parents’ house in the late 1990s, after the smash success of the 2004 debut, Thunder, Lightning, Strike in 2004, Parton expanded the Go! Team into a live experience with wildly different energy.

[bctt tweet=”I’ve always thought the band was kind of Utopian, in a way. It’s the world in a way that I wish it was. —Ian Parton of @the_go_team” username=”berkleeonline”]

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