A graphic displays the types of merch that musicians might use to promote their brand.

How to Create Music Merch to Grow Your Brand

Your merch table could be doing a lot more. In this excerpt from Music Marketing 101, discover how smart artists use audience insights, pricing strategy, and creative product ideas—from apparel to limited editions—to turn branded items into brand momentum.

A photo collage represents the different types of things you will need to know about in the music industry: deal, money, artificial intelligence, etc.

Music Industry Advice for Artists

These videos from Berklee Online’s Artist Management course offer a wide-ranging look at today’s music industry, covering everything from finding the right manager and lawyer to understanding sync licensing and AI’s impact. Featuring insights from industry professionals, they highlight the key decisions artists face when building sustainable, successful careers.

Josh Misko headshot

Event Ticketing Is Broken. Berklee Online Alum Josh Misko Wants to Fix It.

Think concert ticketing is broken? So does Berklee Online alum Josh Misko. In 2025 he co-founded Seatfun, a live event platform challenging everything that’s wrong with ticketing. And he did this all while earning his master’s degree in Music Production. The company recently closed a multi-million-dollar funding round and launched a new, invite-only app.

A person wearing a denim shirt sits at a computer, presumably typing out an application for a grant.

Grant Writing: How to Turn Ideas into Funded Projects

By Roya Hu

Grants can empower educators, artists, and entrepreneurs to bring bold ideas to life. From proposals to partnerships, discover strategies for turning vision into funded projects. Gain practical insights into the process—and confidence in your approach—in this excerpt from Roya Hu’s Grant Writing: Funding Your Creative and Teaching Projects course.

A photograph of a hip young woman, looking at her phone happily, likely because she has just gotten a gig, performing music at a local venue.

How to Book, Plan, and Promote a Live Concert

By Ale Gil

Live performances are essential to growing your music career. This guide breaks down how to book venues, budget your concert, and promote your shows effectively—with a little help from Bruce Houghton’s Touring 101 course. Learn how to turn each gig into a meaningful connection and a sustainable source of income.

An artist manager helps their artist understand a tour itinerary or a music business contract.

What Makes a Good Artist Manager?

What do top music managers have in common? Passion, drive, transparency, and more—explore these traits in this excerpt from Ardie Farhadieh’s Artist Management course.

headshot of Ardie Farhadieh in a studio setting

Artist Manager Ardie Farhadieh on Looking for Passion Above All Else

Ardie Farhadieh has learned his fair share of lessons in the music industry, and he’s sharing them all in his new Artist Management course at Berklee Online. In this Q&A, he tells us about what you’ll learn in his course, his background as a classically-trained violinist, what he looks for in new talent, and his approach to helping artists build sustainable careers.

Ale Gil is pictured backstage at a show of one of the artists she manages.

Artist Manager at 20: How I Got Started in the Music Industry

By Ale Gil

Artist manager Ale Gil shares her experiences managing emerging pop artists, depicting struggles and accomplishments that have made her grow as an industry professional.

A woman listening to her music on a Spotify playlist

How to Get Your Music on Spotify Playlists

Playlists have become the ultimate music discovery tool, helping artists reach new audiences and boost their streams. From algorithmic to editorial, getting your music on a Spotify playlist is a marketing tactic artists need to hack. In this excerpt from Music Marketing 101 you’ll learn how to navigate the process and maximize your chances of your music landing on a playlist.

A dancer stands against a background of smartphones, holding the scales of justice aloft to symbolize copyright in the age of TikTok dances

Can You Copyright Choreography? Inside the Murky Legal Landscape of TikTok Dances

By Ale Gil

Navigating copyright infringement and protecting your choreography in the era of TikTok dances is becoming increasingly important. See how Berklee Online instructors advise you on laying down the law when trying to get your dance to trend.