A graphic displays the types of merch that musicians might use to promote their brand.

How to Create Music Merch to Grow Your Brand

In this excerpt from Music Marketing 101, discover how to create merch that fans actually want—while boosting your brand, building loyalty, and growing your income.

A person wearing a denim shirt sits at a computer, presumably typing out an application for a grant.

Grant Writing: How to Turn Ideas into Funded Projects

By Roya Hu

Grants can empower educators, artists, and entrepreneurs to bring bold ideas to life. From proposals to partnerships, discover strategies for turning vision into funded projects. Gain practical insights into the process—and confidence in your approach—in this excerpt from Roya Hu’s Grant Writing: Funding Your Creative and Teaching Projects course.

An artist manager helps their artist understand a tour itinerary or a music business contract.

What Makes a Good Artist Manager?

What do top music managers have in common? Passion, drive, transparency, and more—explore these traits in this excerpt from Ardie Farhadieh’s Artist Management course.

headshot of Ardie Farhadieh in a studio setting

Artist Manager Ardie Farhadieh on Looking for Passion Above All Else

Ardie Farhadieh has learned his fair share of lessons in the music industry, and he’s sharing them all in his new Artist Management course at Berklee Online. In this Q&A, he tells us about what you’ll learn in his course, his background as a classically-trained violinist, what he looks for in new talent, and his approach to helping artists build sustainable careers.

Ale Gil is pictured backstage at a show of one of the artists she manages.

Artist Manager at 20: How I Got Started in the Music Industry

By Ale Gil

Artist manager Ale Gil shares her experiences managing emerging pop artists, depicting struggles and accomplishments that have made her grow as an industry professional.

A woman listening to her music on a Spotify playlist

How to Get Your Music on Spotify Playlists

Playlists have become the ultimate music discovery tool, helping artists reach new audiences and boost their streams. From algorithmic to editorial, getting your music on a Spotify playlist is a marketing tactic artists need to hack. In this excerpt from Music Marketing 101 you’ll learn how to navigate the process and maximize your chances of your music landing on a playlist.

A dancer stands against a background of smartphones, holding the scales of justice aloft to symbolize copyright in the age of TikTok dances

Can You Copyright Choreography? Inside the Murky Legal Landscape of TikTok Dances

By Ale Gil

Navigating copyright infringement and protecting your choreography in the era of TikTok dances is becoming increasingly important. See how Berklee Online instructors advise you on laying down the law when trying to get your dance to trend.

A musician sits in his apartment, working on a budget for an upcoming musical project.

Budgeting Tips for Musicians

In this course excerpt from Project Management for Musicians, you’ll learn how to balance your books and make sure that your projects come in under budget, so that you can come out on top!

Singer Eleazar Mora is pictured in a tuxedo.

Eleazar Mora: A Conversation with the Latin Tenor (Who is Also a Berklee Online Alum)

Known by his fans as “The Latin Tenor,” this Berklee Online alum transitioned from a three-decade career as a mechanical engineer to become a singing sensation with more than a million followers on Instagram.

Image of a gavel with headphones around is shown.

‘Thinking Out Loud’ about Copyright and Ed Sheeran with E. Michael Harrington

Forensic Musicologist and Berklee Online instructor E. Michael Harrington—a witness in the “Blurred Lines” case—on why he wouldn’t testify that Ed Sheeran violated “Let’s Get It On” copyright. … He was asked twice!