How to Create Music Merch to Grow Your Brand
Your merch table could be doing a lot more. In this excerpt from Music Marketing 101, discover how smart artists use audience insights, pricing strategy, and creative product ideas—from apparel to limited editions—to turn branded items into brand momentum.
Music Industry Advice for Artists
These videos from Berklee Online’s Artist Management course offer a wide-ranging look at today’s music industry, covering everything from finding the right manager and lawyer to understanding sync licensing and AI’s impact. Featuring insights from industry professionals, they highlight the key decisions artists face when building sustainable, successful careers.
Grant Writing: How to Turn Ideas into Funded Projects
Grants can empower educators, artists, and entrepreneurs to bring bold ideas to life. From proposals to partnerships, discover strategies for turning vision into funded projects. Gain practical insights into the process—and confidence in your approach—in this excerpt from Roya Hu’s Grant Writing: Funding Your Creative and Teaching Projects course.
What Makes a Good Artist Manager?
What do top music managers have in common? Passion, drive, transparency, and more—explore these traits in this excerpt from Ardie Farhadieh’s Artist Management course.
How to Get Your Music on Spotify Playlists
Playlists have become the ultimate music discovery tool, helping artists reach new audiences and boost their streams. From algorithmic to editorial, getting your music on a Spotify playlist is a marketing tactic artists need to hack. In this excerpt from Music Marketing 101 you’ll learn how to navigate the process and maximize your chances of your music landing on a playlist.
Budgeting Tips for Musicians
In this course excerpt from Project Management for Musicians, you’ll learn how to balance your books and make sure that your projects come in under budget, so that you can come out on top!
Music Business Law Facts Every Musician Needs to Know
You’re more likely to pave a successful professional career in the music industry for yourself when you understand the basics of music business and music law. In this article, we’re going to get into some music business law fundamentals you should know first.
How to Copyright a Song
Copyrighting a song or lyrics does not have to be a difficult process for songwriters. Follow these simple steps to make sure you legally protect your intellectual property.
Business Communication Skills to Navigate the Music Industry
Learning these business communication skills will serve you well in your music career. Here’s a breakdown of each mode of business communication skills you’ll need.
How to Process Music Industry Data
Liv Buli, author of the “Data Analytics in the Music Business” course at Berklee Online, teaches you how to process music industry data using the data pyramid.
