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Frank Louis headshot on the left, and Katie Day headshot on the right with a diagonal line between them.
Frank Louis’s Year of ‘Yes’: A Major League Collaboration with Berklee’s Katie Day

Frank Louis was ready to leave music behind—until Katie Day's Berklee Online class helped him discover a new path in advertising music. One year later, his work is featured in a national MLB campaign. Now he’s finishing his bachelor’s degree, running his own company, and inspiring others to say “yes” to unexpected opportunities.

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A graphic displays the types of merch that musicians might use to promote their brand.
How to Create Music Merch to Grow Your Brand

In this excerpt from Music Marketing 101, discover how to create merch that fans actually want—while boosting your brand, building loyalty, and growing your income.

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A photograph of a hip young woman, looking at her phone happily, likely because she has just gotten a gig, performing music at a local venue.
How to Book, Plan, and Promote a Live Concert

Live performances are essential to growing your music career. This guide breaks down how to book venues, budget your concert, and promote your shows effectively—with a little help from Bruce Houghton’s Touring 101 course. Learn how to turn each gig into a meaningful connection and a sustainable source of income.

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Nathan East on Playing Bass with Absolutely Everyone

If you haven't heard the name Nathan East before, you've heard his bass. He's played on upwards of 10,000 songs by the likes of Beyoncé, MJ, Lionel, Clapton, Phil Collins, and thousands more!

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