headshot of Ardie Farhadieh in a studio setting

Artist Manager Ardie Farhadieh on Looking for Passion Above All Else

Ardie Farhadieh has learned his fair share of lessons in the music industry, and he’s sharing them all in his new Artist Management course at Berklee Online. In this Q&A, he tells us about what you’ll learn in his course, his background as a classically-trained violinist, what he looks for in new talent, and his approach to helping artists build sustainable careers.

In this production still from the Netflix movie “KPop Demon Hunters,” we see the three main characters—Zoey (voiced by Ji-Young Yoo), Rumi (voices by Arden Cho), and Mira (voiced by May Hong)—all decked out in colorful clothing, and brandishing shiny weapons.

Berklee K-Pop Expert Dr. Ray Seol on the Phenomenon of ‘KPop Demon Hunters’

Songs from KPop Demon Hunters have stormed the Billboard charts, with “Golden” hitting No. 1 in summer 2025. Berklee K-Pop expert Dr. Ray Seol unpacks why this animated phenomenon resonates far beyond its tween audience—with its mythology, cultural impact, and irresistible hooks.