Frank Louis was ready to leave music behind—until Katie Day's Berklee Online class helped him discover a new path in advertising music. One year later, his work is featured in a national MLB campaign. Now he’s finishing his bachelor’s degree, running his own company, and inspiring others to say “yes” to unexpected opportunities.
In this excerpt from Music Marketing 101, discover how to create merch that fans actually want—while boosting your brand, building loyalty, and growing your income.
Live performances are essential to growing your music career. This guide breaks down how to book venues, budget your concert, and promote your shows effectively—with a little help from Bruce Houghton’s Touring 101 course. Learn how to turn each gig into a meaningful connection and a sustainable source of income.
If you haven't heard the name Nathan East before, you've heard his bass. He's played on upwards of 10,000 songs by the likes of Beyoncé, MJ, Lionel, Clapton, Phil Collins, and thousands more!