Bleu McAuley

Bleu McAuley has written songs for the Jonas Brothers, Demi Lovato, and Selena Gomez, earning gold and platinum records for his work. He is an award-winning songwriter, producer, composer, and recording artist who has released six studio albums and several cult side projects. His music has been featured in global campaigns and hit shows including Shameless, The Good Place, Insecure, and by brands such as eBay, Swarovski, and Bose. Bleu also wrote and produced songs for Disney’s Legend of the Neverbeast, including a duet with KT Tunstall. For Berklee Online, he authored the course Songwriting Sync Success: The Art and Craft of Licensing, Film/TV, Advertising, and Production Music.




A man with a plaid shirt sits at a mic in a recording studio, presumably to record a guitar part for a song he is hoping to one day land a sync licensing deal with.

Sync Licensing Success for Songwriters

Music for advertising is much like other types of custom songwriting: if you want to win the game, you must know the rules of that game. Once I figured out what game I was actually playing, I started to have success with sync licensing.