A man with a plaid shirt sits at a mic in a recording studio, presumably to record a guitar part for a song he is hoping to one day land a sync licensing deal with.

Sync Licensing Success for Songwriters

Music for advertising is much like other types of custom songwriting: if you want to win the game, you must know the rules of that game. Once I figured out what game I was actually playing, I started to have success with sync licensing.