Mike King spent 19 years at Berklee College of Music, where he served as vice president of enrollment management and marketing and chief marketing officer for Berklee Online. He currently holds the same role at Interlochen Center for the Arts, overseeing enrollment and marketing for all divisions. Earlier in his career, he held marketing roles at Rykodisc, Rounder Records, and Palm Pictures, working with artists such as Mickey Hart, Andrew Bird, and Frank Zappa. He is the author of Music Marketing: Press, Promotion, Distribution, and Retail, published by Berklee Press, and has written the following Berklee Online courses: Music Business Trends and Strategies and The Business of Music Marketing.