A photograph of a hip young woman, looking at her phone happily, likely because she has just gotten a gig, performing music at a local venue.

How to Book, Plan, and Promote a Live Concert

By Ale Gil

Live performances are essential to growing your music career. This guide breaks down how to book venues, budget your concert, and promote your shows effectively—with a little help from Bruce Houghton’s Touring 101 course. Learn how to turn each gig into a meaningful connection and a sustainable source of income.