When you think of a career in music, you might start with the performers who are center stage. But when you pull back the curtain, you’ll find people with an array of music business jobs and careers that help make performances possible. And there’s money to be made here!
Berklee Online alum Ashley ‘PK’ Mogayzel, assistant tour manager for Wilco and tour manager for I’m With Her, offers advice about a career in tour management and talks about coordinating a Berklee opportunity at the 2019 Newport Folk Festival.
Bonnie Hayes talks songwriting for Bonnie Raitt (and winning a Grammy for it), touring with Bob Seger, playing keys for Billy Idol, and being blown away by the Sex Pistols in 1978, and how all of that led to her coming to teach at Berklee College of Music and Berklee Online.
What The Police Taught Me About Slow Touring: A Berklee Online Instructor on Booking Sting’s First US Dates
I first learned about one of the more clever touring strategies when I booked a date on the debut US tour of the now multiplatinum band the Police.
CD Baby Guest Post: The 5 Most Important Things to Know about Music Distribution in the Streaming Era
At CD Baby, we can make songs available on platforms like Spotify and Apple Music in a matter of days, but artists who rush through the distribution process often miss opportunities that could’ve helped their music go further.
You know what SEO means, right? Search Engine Optimization: Optimize your band name for the search engines! Don’t pick something ungoogleable!
This series of videos from Berklee Online instructor John Kellogg will help introduce viewers to key contemporary concepts in the music industry.
Now more than ever it is important that artists arm themselves with business smarts and knowledge to avoid falling into a bad or even predatory business deal.