Berklee Online presents

CD Baby Guest Post: The 5 Most Important Things to Know about Music Distribution in the Streaming Era

At CD Baby, we can make songs available on platforms like Spotify and Apple Music in a matter of days, but artists who rush through the distribution process often miss opportunities that could’ve helped their music go further.

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Band Name Ideas That Will Make You Stand Out on Google

You know what SEO means, right? Search Engine Optimization: Optimize your band name for the search engines! Don’t pick something ungoogleable!

VIDEO TUTORIAL: Learn Music Business with John Kellogg

This series of videos from Berklee Online instructor John Kellogg will help introduce viewers to key contemporary concepts in the music industry.

6 Red Flags to Watch for before Signing with a Manager, Agent, or A&R Rep

Now more than ever it is important that artists arm themselves with business smarts and knowledge to avoid falling into a bad or even predatory business deal.

8 Tips for Marketing Your Music

Creating an album or planning a tour is only half the battle. An effective multi-channel, diversified, and integrated music marketing campaign helps make sure the right people buy and engage with you.

Promoting Your Music: An Interview with Michael Marotta

Michael Marotta talks marketing and branding as an artist and the best strategies for getting your music heard.

PODCAST EPISODE 018: Dean Ween (AKA Mickey Melchiondo)

If the name Michael Melchiondo does not ring a bell, it’s because he is known professionally by his stage name of Dean Ween. Click to check out what Deaner was talking about. (That’s a Ween reference!)

How to Turn Your Band Into a Business

Thinking about your music as a business venture may make you feel uneasy, but if you’re an independent artist, thinking this way can put you on the path towards a sustainable music career.

Data: The New Currency for Musicians

Access to data, and ownership of that data, should be a top priority in your music career.

When Should a Musician Hire a Lawyer?: An Interview with Allen Bargfrede

Understanding the legal aspects of the music industry, particularly copyright law, is critical for any professional musician. Allen Bargfrede can help.