Berklee Online presents
Person with headphones analyzing music industry data on their laptop.

How to Process Music Industry Data

Liv Buli, author of the “Data Analytics in the Music Business” course at Berklee Online, teaches you how to process music industry data using the data pyramid.

Discover

Email subject line

Email Subject Line Tips for Musicians

Learn how to optimize your email subject lines and increase your open rates with these five email marketing tips for musicians from Berklee Online.

Woman using laptop, cellphone, and headphones.

How Music Publishers Pick Hit Songs

Berklee Online music business instructor Eric Beall explains how music publishers pick hit songs, providing sample questions and examples of feedback.

Gabrielle Davis stands in front of a colorful brick wall wearing headphones.

Berklee Online Alum Gabrielle Davis’ Nonprofit Offers Music Education to Students in Flint

Gabrielle Davis is a drummer, a DJ, a new mother, and a graduate of Berklee Online. In 2014, she founded her music mentoring nonprofit, Dream League, to offer music education for students in her hometown of Flint, Michigan.

Lisa Loeb on the Ability to ‘Stay’ Working in an Ever-Changing Music Industry

Lisa Loeb discusses three decades in the music business, and how she was able to turn her initial success into a dozen different endeavors.

Berklee Alum Starts Music Production House After Taking ‘Writing and Producing Advertising Music’ Course

After 10 years working in the music industry, Katie Day enrolled in Peter Bell’s course at Berklee Online where she learned how to write and produce music for advertising. One year later, she started her own music production house out of Los Angeles.

3 Lessons Taylor Swift’s Rift with Big Machine Can Teach Us about Record Contracts

In late 2019 Taylor Swift was named Artist of the Decade. Even as a preeminent figure in pop music, she is still dealing with the ramifications of a record deal she signed as a teenager. Berklee’s Tonya Butler and Don Gorder weigh in on the legal aspects and offer advice for musicians to consider before signing a record contract.

A Musician’s Guide to an Effective Website and SEO Best Practices

Websites allow artists to share their music and shape their messaging exactly how they want. Here you’ll learn where to begin when designing your artist website and the components that make a website effective.

The Music Modernization Act and 4 Steps Songwriters Can Take Now to Prepare for It

Ask not what the Music Modernization Act can do for you. Ask what you can do to get ready for the Music Modernization Act.

Why Non-Commercial Radio Matters to a Musician’s Career

With the advent and increasing popularity of streaming, there’s no denying that the world of radio has changed. However, non-commercial radio continues to offer unique opportunities to reach new fans and connect with communities across North America and beyond.