Berklee Online presents

Band Name Ideas That Will Make You Stand Out on Google

You know what SEO means, right? Search Engine Optimization: Optimize your band name for the search engines! Don’t pick something ungoogleable!

Discover

Learn Music Business with John Kellogg

This series of videos from Berklee Online instructor John Kellogg will help introduce viewers to key contemporary concepts in the music industry.

6 Red Flags to Watch for before Signing with a Manager, Agent, or A&R Rep

Now more than ever it is important that artists arm themselves with business smarts and knowledge to avoid falling into a bad or even predatory business deal.

8 Tips for Marketing Your Music

Creating an album or planning a tour is only half the battle. An effective multi-channel, diversified, and integrated music marketing campaign helps make sure the right people buy and engage with you.

Promoting Your Music: An Interview with Michael Marotta

Michael Marotta talks marketing and branding as an artist and the best strategies for getting your music heard.

PODCAST EPISODE 018: Dean Ween (AKA Mickey Melchiondo)

If the name Michael Melchiondo does not ring a bell, it’s because he is known professionally by his stage name of Dean Ween. Click to check out what Deaner was talking about. (That’s a Ween reference!)

How to Turn Your Band Into a Business

Thinking about your music as a business venture may make you feel uneasy, but if you’re an independent artist, thinking this way can put you on the path towards a sustainable music career.

Data: The New Currency for Musicians

Access to data, and ownership of that data, should be a top priority in your music career.

When Should a Musician Hire a Lawyer?: An Interview with Allen Bargfrede

Understanding the legal aspects of the music industry, particularly copyright law, is critical for any professional musician. Allen Bargfrede can help.

Using Brand Names In Your Songwriting: The Creative Perspective and the Business Prospective

As a songwriter, my job is to pack three minutes with as much imagery as I can, both lyrically and musically.