Berklee Online presents

Promoting Your Music: An Interview with Michael Marotta

Michael Marotta talks marketing and branding as an artist and the best strategies for getting your music heard.

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PODCAST EPISODE 018: Dean Ween (AKA Mickey Melchiondo)

If the name Michael Melchiondo does not ring a bell, it’s because he is known professionally by his stage name of Dean Ween. Click to check out what Deaner was talking about. (That’s a Ween reference!)

How to Turn Your Band Into a Business

Thinking about your music as a business venture may make you feel uneasy, but if you’re an independent artist, thinking this way can put you on the path towards a sustainable music career.

Data: The New Currency for Musicians

Access to data, and ownership of that data, should be a top priority in your music career.

When Should a Musician Hire a Lawyer?: An Interview with Allen Bargfrede

Understanding the legal aspects of the music industry, particularly copyright law, is critical for any professional musician. Allen Bargfrede can help.

Using Brand Names In Your Songwriting: The Creative Perspective and the Business Prospective

As a songwriter, my job is to pack three minutes with as much imagery as I can, both lyrically and musically.

SEO for Musicians Begins with the ‘Fan Journey’

Musicians need a unique SEO strategy with its own unique set of tactics. In this article, we’ll define a strategic framework to start from.

Overcoming the Internal Struggle of Artist vs. Manager

While these two roles are not mutually exclusive, it can definitely be challenging to find the balance between your artist-self and your manager-self.

10 Tips for Running a Successful Crowdfunding Campaign

Crowdfunding is great for direct-to-fan artists. But be warned: Running a successful campaign is a lot of work and requires dedication, persistence, and a healthy dose of charm.

Career Advice with Sugarland Touring Bassist Annie Clements

Annie Clements knows a thing or two about the music industry. For years, she’s worked as the bassist for country superstars Sugarland. We caught up with her for a chat before a show with Amos Lee.