Christopher Wares

Christopher Wares serves as the assistant chair of the Music Business/Management department at Berklee College of Music. He has worked in artist management, marketing, copyright administration, and distribution, leading campaigns for Grammy and Juno winners and securing funding for artists and companies. He wrote and teaches Berklee Online’s Music Marketing 101 course.




A graphic displays the types of merch that musicians might use to promote their brand.

How to Create Music Merch to Grow Your Brand

In this excerpt from Music Marketing 101, discover how to create merch that fans actually want—while boosting your brand, building loyalty, and growing your income.

A woman listening to her music on a Spotify playlist

How to Get Your Music on Spotify Playlists

Playlists have become the ultimate music discovery tool, helping artists reach new audiences and boost their streams. From algorithmic to editorial, getting your music on a Spotify playlist is a marketing tactic artists need to hack. In this excerpt from Music Marketing 101 you’ll learn how to navigate the process and maximize your chances of your music landing on a playlist.