Berklee Online presents

Songwriter Bonnie Hayes on Sexism, Drugs, and Rock ‘n’ Roll

Bonnie Hayes talks songwriting for Bonnie Raitt (and winning a Grammy for it), touring with Bob Seger, playing keys for Billy Idol, and being blown away by the Sex Pistols in 1978, and how all of that led to her coming to teach at Berklee College of Music and Berklee Online.

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The Police

What The Police Taught Me About Slow Touring: A Berklee Online Instructor on Booking Sting’s First US Dates

I first learned about one of the more clever touring strategies when I booked a date on the debut US tour of the now multiplatinum band the Police.

Music distribution platforms such as Spotify, Bandcamp, Amazon, and more.

Music Distribution in the Streaming Era (CD Baby Guest Post)

At CD Baby, we can make songs available on platforms like Spotify and Apple Music in a matter of days, but artists who rush through the distribution process often miss opportunities that could’ve helped their music go further.

Band Name Ideas to Stand Out on Google

You know what SEO means, right? Search Engine Optimization: Optimize your band name for the search engines! Don’t pick something ungoogleable!

Learn Music Business with John Kellogg

This series of videos from Berklee Online instructor John Kellogg will help introduce viewers to key contemporary concepts in the music industry.

6 Red Flags to Watch for before Signing with a Manager, Agent, or A&R Rep

Now more than ever it is important that artists arm themselves with business smarts and knowledge to avoid falling into a bad or even predatory business deal.

How to Market Your Music

Creating an album or planning a tour is only half the battle. An effective multi-channel, diversified, and integrated music marketing campaign helps make sure the right people buy and engage with you.

Vanyaland’s Michael Marotta on How to Promote Your Music

Michael Marotta talks marketing and branding as an artist and the best strategies for getting your music heard.

Dean Ween (Mickey Melchiondo) on the Guitarists That Shaped Him

If the name Michael Melchiondo does not ring a bell, it’s because he is known professionally by his stage name of Dean Ween. Click to check out what Deaner was talking about. (That’s a Ween reference!)

How to Turn Your Band Into a Business

Thinking about your music as a business venture may make you feel uneasy, but if you’re an independent artist, thinking this way can put you on the path towards a sustainable music career.