Your merch table could be doing a lot more. In this excerpt from Music Marketing 101, discover how smart artists use audience insights, pricing strategy, and creative product ideas—from apparel to limited editions—to turn branded items into brand momentum.

Live performances are essential to growing your music career. This guide breaks down how to book venues, budget your concert, and promote your shows effectively—with a little help from Bruce Houghton’s Touring 101 course. Learn how to turn each gig into a meaningful connection and a sustainable source of income.

Singer-songwriter Shayna Steele discusses her storied music career (singing backup with Rihanna and Taylor Swift as well as starring in Hairspray and Rent) and studying at Berklee Online with friends Jordan Ballard and Kamilah Marshall.

What do top music managers have in common? Passion, drive, transparency, and more—explore these traits in this excerpt from Ardie Farhadieh’s Artist Management course.

Ben Camp, course author of AI for Songwriters at Berklee Online, discusses the new text-to-video model, Sora 2 from OpenAI, including its implications for copyright holders, public figures, and musicians.

Latin Grammy–winning producer and engineer Enrique Gonzalez Müller shares formative stories from studio experiences with artists like Tina Turner, Dave Matthews, and Nine Inch Nails. He also reflects on curiosity as a creative engine, his full-circle collaborations in Venezuela, and how those experiences shape the way he teaches music production with Berklee Online.

Owen Gurry went from rural Wales to working on Blade Runner 2049 and Netflix series, all while completing his Berklee Online degree. In this conversation, the guitarist and composer talks about returning to finish what he started and how online study fit into an already full creative life.

What happens when Apple’s iPad becomes as powerful as a MacBook? Dr. Andrea Pejrolo dives into iOS26 and reveals how it’s reshaping his Music Writing and Production with the iPad course, and music production itself!

With a global student population, all seeking flexibility in their music studies and a desire to learn from anywhere, Berklee Online offers unique networking and collaboration you can’t find anywhere else. Learn about the kinds of students you’ll meet at Berklee Online.