Berklee Online presents

How to Turn Your Band Into a Business

Thinking about your music as a business venture may make you feel uneasy, but if you’re an independent artist, thinking this way can put you on the path towards a sustainable music career.


Why Data is the New Currency for Musicians

Access to data, and ownership of that data, should be a top priority in your music career.

When Should a Musician Hire a Lawyer?

Understanding the legal aspects of the music industry, particularly copyright law, is critical for any professional musician. Allen Bargfrede can help.

Using Brand Names in Your Songwriting: The Creative Perspective and the Business Prospective

As a songwriter, my job is to pack three minutes with as much imagery as I can, both lyrically and musically.

SEO for Musicians Begins with the ‘Fan Journey’

Musicians need a unique SEO strategy with its own unique set of tactics. In this article, we’ll define a strategic framework to start from.

Overcoming the Internal Struggle of Artist vs. Manager

While these two roles are not mutually exclusive, it can definitely be challenging to find the balance between your artist-self and your manager-self.

10 Tips for a Successful Crowdfunding Campaign

Crowdfunding is great for direct-to-fan artists. But be warned: Running a successful campaign is a lot of work and requires dedication, persistence, and a healthy dose of charm.

Music Career Advice with Sugarland Touring Bassist Annie Clements

Annie Clements knows a thing or two about the music industry. For years, she’s worked as the bassist for country superstars Sugarland. We caught up with her for a chat before a show with Amos Lee.

Student Spotlight: Matt Chirichillo

In between tour commitments with former Eagles members Joe Walsh and Don Henley, Matt works on coursework for his Artist Management class.

A person typing on a laptop.

Cover Letter and Cold Letter Best Practices for Musicians

In this excerpt from “How to Get a Job in the Music and Recording Industry,” Keith Hatschek explains how to write effective cold letters and cover letters.