Learn Music Business with John Kellogg

This series of videos from Berklee Online instructor John Kellogg will help introduce viewers to key contemporary concepts in the music industry.

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6 Red Flags to Watch for before Signing with a Manager, Agent, or A&R Rep

Now more than ever it is important that artists arm themselves with business smarts and knowledge to avoid falling into a bad or even predatory business deal.

How to Market Your Music

Creating an album or planning a tour is only half the battle. An effective multi-channel, diversified, and integrated music marketing campaign helps make sure the right people buy and engage with you.

Vanyaland’s Michael Marotta on How to Promote Your Music

Michael Marotta talks marketing and branding as an artist and the best strategies for getting your music heard.

Dean Ween (Mickey Melchiondo) on the Guitarists That Shaped Him

If the name Michael Melchiondo does not ring a bell, it’s because he is known professionally by his stage name of Dean Ween. Click to check out what Deaner was talking about. (That’s a Ween reference!)

How to Turn Your Band Into a Business

Thinking about your music as a business venture may make you feel uneasy, but if you’re an independent artist, thinking this way can put you on the path towards a sustainable music career.

When Should a Musician Hire a Lawyer?

Understanding the legal aspects of the music industry, particularly copyright law, is critical for any professional musician. Allen Bargfrede can help.

Using Brand Names in Your Songwriting: The Creative Perspective and the Business Prospective

As a songwriter, my job is to pack three minutes with as much imagery as I can, both lyrically and musically.

Overcoming the Internal Struggle of Artist vs. Manager

While these two roles are not mutually exclusive, it can definitely be challenging to find the balance between your artist-self and your manager-self.

10 Tips for a Successful Crowdfunding Campaign

Crowdfunding is great for direct-to-fan artists. But be warned: Running a successful campaign is a lot of work and requires dedication, persistence, and a healthy dose of charm.