![](https://sp-ao.shortpixel.ai/client/to_auto,q_glossy,ret_img,w_1024,h_640/https://online.berklee.edu/takenote/wp-content/uploads/2019/03/JohnKellogg.jpg)
Learn Music Business with John Kellogg
This series of videos from Berklee Online instructor John Kellogg will help introduce viewers to key contemporary concepts in the music industry.
Discover
![](https://sp-ao.shortpixel.ai/client/to_auto,q_glossy,ret_img,w_1024,h_640/https://online.berklee.edu/takenote/wp-content/uploads/2019/02/flags-1920x1200.png)
6 Red Flags to Watch for before Signing with a Manager, Agent, or A&R Rep
Now more than ever it is important that artists arm themselves with business smarts and knowledge to avoid falling into a bad or even predatory business deal.
![](https://sp-ao.shortpixel.ai/client/to_auto,q_glossy,ret_img,w_1024,h_576/https://online.berklee.edu/takenote/wp-content/uploads/2018/09/180529adamco-165-1920w-1024x576.jpg)
How to Market Your Music
Creating an album or planning a tour is only half the battle. An effective multi-channel, diversified, and integrated music marketing campaign helps make sure the right people buy and engage with you.
![](https://sp-ao.shortpixel.ai/client/to_auto,q_glossy,ret_img,w_1024,h_683/https://online.berklee.edu/takenote/wp-content/uploads/2018/03/edward-cisneros-411006-unsplash-1024x683.jpg)
Vanyaland’s Michael Marotta on How to Promote Your Music
Michael Marotta talks marketing and branding as an artist and the best strategies for getting your music heard.
![](https://sp-ao.shortpixel.ai/client/to_auto,q_glossy,ret_img,w_1024,h_512/https://online.berklee.edu/takenote/wp-content/uploads/2018/02/deaner-1024x512.jpg)
Dean Ween (Mickey Melchiondo) on the Guitarists That Shaped Him
If the name Michael Melchiondo does not ring a bell, it’s because he is known professionally by his stage name of Dean Ween. Click to check out what Deaner was talking about. (That’s a Ween reference!)
![](https://sp-ao.shortpixel.ai/client/to_auto,q_glossy,ret_img,w_1024,h_681/https://online.berklee.edu/takenote/wp-content/uploads/2017/10/document-428334_1920-1024x681.jpg)
How to Turn Your Band Into a Business
Thinking about your music as a business venture may make you feel uneasy, but if you’re an independent artist, thinking this way can put you on the path towards a sustainable music career.
![](https://sp-ao.shortpixel.ai/client/to_auto,q_glossy,ret_img,w_1024,h_683/https://online.berklee.edu/takenote/wp-content/uploads/2017/05/pexels-photo-210585-1024x683.jpg)
When Should a Musician Hire a Lawyer?
Understanding the legal aspects of the music industry, particularly copyright law, is critical for any professional musician. Allen Bargfrede can help.
![](https://sp-ao.shortpixel.ai/client/to_auto,q_glossy,ret_img,w_1024,h_680/https://online.berklee.edu/takenote/wp-content/uploads/2017/05/lucas-boesche-143-1024x680.jpg)
Using Brand Names in Your Songwriting: The Creative Perspective and the Business Prospective
As a songwriter, my job is to pack three minutes with as much imagery as I can, both lyrically and musically.
![](https://sp-ao.shortpixel.ai/client/to_auto,q_glossy,ret_img,w_1024,h_682/https://online.berklee.edu/takenote/wp-content/uploads/2017/03/matheus-ferrero-copy-1024x682.jpg)
Overcoming the Internal Struggle of Artist vs. Manager
While these two roles are not mutually exclusive, it can definitely be challenging to find the balance between your artist-self and your manager-self.
![](https://sp-ao.shortpixel.ai/client/to_auto,q_glossy,ret_img,w_886,h_589/https://online.berklee.edu/takenote/wp-content/uploads/2013/10/dancing-crowd2.jpg)
10 Tips for a Successful Crowdfunding Campaign
Crowdfunding is great for direct-to-fan artists. But be warned: Running a successful campaign is a lot of work and requires dedication, persistence, and a healthy dose of charm.