This series of videos from Berklee Online instructor John Kellogg will help introduce viewers to key contemporary concepts in the music industry.

Now more than ever it is important that artists arm themselves with business smarts and knowledge to avoid falling into a bad or even predatory business deal.

Creating an album or planning a tour is only half the battle. An effective multi-channel, diversified, and integrated music marketing campaign helps make sure the right people buy and engage with you.

Michael Marotta talks marketing and branding as an artist and the best strategies for getting your music heard.

If the name Michael Melchiondo does not ring a bell, it’s because he is known professionally by his stage name of Dean Ween. Click to check out what Deaner was talking about. (That’s a Ween reference!)

Thinking about your music as a business venture may make you feel uneasy, but if you’re an independent artist, thinking this way can put you on the path towards a sustainable music career.

Understanding the legal aspects of the music industry, particularly copyright law, is critical for any professional musician. Allen Bargfrede can help.

As a songwriter, my job is to pack three minutes with as much imagery as I can, both lyrically and musically.

While these two roles are not mutually exclusive, it can definitely be challenging to find the balance between your artist-self and your manager-self.