Your merch table could be doing a lot more. In this excerpt from Music Marketing 101, discover how smart artists use audience insights, pricing strategy, and creative product ideas—from apparel to limited editions—to turn branded items into brand momentum.

Cindy Shea didn’t just win Grammys with the Mariachi Divas—she built a label, launched a music academy, and survived a life-threatening stroke before enrolling at Berklee Online to sharpen the skills behind her success.

These videos from Berklee Online’s Artist Management course offer a wide-ranging look at today’s music industry, covering everything from finding the right manager and lawyer to understanding sync licensing and AI’s impact. Featuring insights from industry professionals, they highlight the key decisions artists face when building sustainable, successful careers.

What do Captain America: The Winter Soldier, Kung Fu Panda: The Dragon Knight, and Gabby’s Dollhouse have in common? Emmy-winning music supervisor Vivian Aguiar-Buff helped shape their sound. In this deep-dive interview, the Music Supervision and Film Scoring instructor reflects on her path from law school dropout to Remote Control Productions, the secrets behind music supervision, and why being part of a creative team means leaving your ego at the door.

Think concert ticketing is broken? So does Berklee Online alum Josh Misko. In 2025 he co-founded Seatfun, a live event platform challenging everything that’s wrong with ticketing. And he did this all while earning his master’s degree in Music Production. The company recently closed a multi-million-dollar funding round and launched a new, invite-only app.

Berklee Online instructors weigh in on which country takes the gold for best national anthem, which is important to know as you watch the Olympic Games medal ceremonies in February.

Grants can empower educators, artists, and entrepreneurs to bring bold ideas to life. From proposals to partnerships, discover strategies for turning vision into funded projects. Gain practical insights into the process—and confidence in your approach—in this excerpt from Roya Hu’s Grant Writing: Funding Your Creative and Teaching Projects course.

With the 2025 holidays coming up, a Berklee undergraduate student is the perfect guide for finding gifts the musicians and music lovers in your life will actually appreciate.

Live performances are essential to growing your music career. This guide breaks down how to book venues, budget your concert, and promote your shows effectively—with a little help from Bruce Houghton’s Touring 101 course. Learn how to turn each gig into a meaningful connection and a sustainable source of income.