Music Business Marketing and Management
3 Required Courses to Complete this Certificate
In this course you will gain a professional-level knowledge of cutting edge marketing techniques essential for any music-centric business.
The goal of this course is to position you to conceptualize, build, and execute best-in-class music campaigns for consumer brands in a professional, real-world context through research, analysis, presentation, and critique. You will learn to make appropriate alignments between brands and artists and devise strategies for campaigns that have measurable outcomes, such as KPIs (key performance indicators) and ROI (return on investment), that inform further investment.
This course is an in-depth exploration of the strategy behind effective artist management. Through case-scenario analysis, you will learn the key ingredients for successful artist management/artist relationships, in addition to approaches for growing and sustaining artists' careers, and much more.
Upon Completion of this Certificate Program, You'll Receive:
- Professional credential from the world leader in music education
- Credits that may be eligible for transfer toward a Master's degree program
- A physical certificate from Berklee College of Music
- A verified, digital certificate that you can share