Graduate Certificate

Music Business Marketing and Management

Next term starts January 13, 2020

Tuition

$8,280

3 Courses (9 Credits) or $2,760 Per Course
Proof of a Bachelor's Degree Required
Become a music business management and marketing expert. This program is all about mastering marketing philosophy through hands-on experience, creating marketing campaigns, using professional marketing tools, and developing brand partnership strategies. You'll also learn how to apply these marketing skills to develop an artist and build their fanbase, providing you with the tools you'll need to be a successful artist manager.

Course Requirements

3 Required Courses to Complete this Certificate

The Business of Music Marketing (OMBUS-522)
author.full_name
Level 5 - Enrollable Course
by Mike King

In this course you will gain a professional-level knowledge of cutting edge marketing techniques essential for any music-centric business.

Music Marketing: Strategy for Consumer Brands (OMBUS-676)
author.full_name author.full_name
Level 6 - Enrollable Course
by Jamal Dauda and Stephen Canfield

The goal of this course is to position you to conceptualize, build, and execute best-in-class music campaigns for consumer brands in a professional, real-world context through research, analysis, presentation, and critique. You will learn to make appropriate alignments between brands and artists and devise strategies for campaigns that have measurable outcomes, such as KPIs (key performance indicators) and ROI (return on investment), that inform further investment.

Artist Management in the Music Business (OMBUS-657)
author.full_name
Level 6 - Enrollable Course
by Jim Horan

This course is an in-depth exploration of the strategy behind effective artist management. Through case-scenario analysis, you will learn the key ingredients for successful artist management/artist relationships, in addition to approaches for growing and sustaining artists' careers, and much more.

Upon Completion of this Certificate Program, You'll Receive:

  • Professional credential from the world leader in music education
  • Credits that may be eligible for transfer toward a Master's degree program
  • A physical certificate from Berklee College of Music
  • A verified, digital certificate that you can share

Questions?

Contact our Academic Advisors by phone at 1-866-BERKLEE (U.S.), 1-617-747-2146 (INT'L), or by email at advisors@online.berklee.edu.

We can also answer basic questions in the comments below. Please note that all comments are public.

Comments