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Graduate Certificate

Music Business Marketing and Management

This Music Business Marketing and Management graduate certificate program empowers you to master modern music marketing—building campaigns, using professional tools, and developing brand partnership strategies. You’ll apply these skills to support artists, grow fanbases, and navigate the business decisions, planning, and leadership required to succeed as an artist manager.

Level
Graduate
Modality
Online
Courses
3 (9 Credits)
Tuition
$8,622
($7,760 single payment)
Semester Starts
Jan 12, 2026
Accreditation
NECHE

What You'll Learn

  • To connect marketing strategy, branding, and fan engagement into cohesive plans that support long-term artist growth
  • To identify opportunities for artists and brands to collaborate in ways that align with audience behavior and creative goals
  • To guide artists through strategic decisions involving releases, partnerships, team-building, and career sustainability
  • To interpret market data, brand objectives, and industry trends to inform professional management and marketing choices

  • Proof of a Bachelor's Degree Required

Course Requirements

3 Courses to Complete this Certificate

  • The Business of Music Marketing (OMBUS-522 • Level 5 - Enrollable Course)

    In this course you will gain a professional-level knowledge of cutting edge marketing techniques essential for any music-centric business.

  • Music Marketing: Strategy for Consumer Brands (OMBUS-676 • Level 6 - Enrollable Course)

    Learn how to best align brands and musical artists and devise strategies for campaigns that have measurable outcomes.

  • Artist Management in the Music Business (OMBUS-657 • Level 6 - Enrollable Course)

    Learn the strategy behind effective artist management, as well as the best approaches for growing and sustaining artists' careers, and much more.

Upon Completion of this Certificate Program, You'll Receive:

  • Professional credential from the world leader in music education
  • Credits that may be eligible for transfer toward a Master's degree program
  • A physical certificate from Berklee College of Music
  • A verified, digital certificate that you can share

Questions?

Contact our Academic Advisors by phone at 1-866-BERKLEE (U.S.), 1-617-747-2146 (INT'L), or by email at advisors@online.berklee.edu.