Throughout the program, you'll learn from industry professionals and undertake in-depth analyses of internal and external factors that influence the industry—from technology and data to policy, law, and finance. Coursework prepares you to complete a culminating experience that allows you to define your unique contribution to the music industry and advance business opportunities that present innovative, viable solutions in the marketplace.

By the end of the program, you will be able to:

• Analyze the varied and shifting sources of revenue generated in the music business, including touring, copyrights, music products, and artist-branded merchandise and services

• Leverage music industry data to understand the current market, measure performance, and make informed business decisions

• Develop and execute fully timed, integrated, and optimized marketing plans for various segments of the music industry

• Create and implement innovative, strategic plans to increase the chances of success for artists and their careers

• Apply the critical tools of financial analysis to leverage talent, assess the potential of music enterprises, and drive new music businesses by understanding the role of venture capital for music entrepreneurs, cash flow dynamics of music startups, and defining equity in a music enterprise

• Analyze legal issues in the music industry and evaluate competing sides of contracts in order to author favorable conditions for any side in a negotiation involving aspects of the music and entertainment industry 

• Analyze how federal, state, and municipal policy shapes the music business ecosystem in order to identify challenges and opportunities for music entrepreneurship 

• Conceptualize, build, and execute best-in-class music campaigns for consumer brands in a professional, real-world context through research, analysis, presentation, and critique

• Enhance core leadership competencies for professional development, apply leadership awareness to multiple business environments, and implement change-management techniques as a tactical strategy for a competitive advantage in the music industry

• Undertake independent research and propose, develop, and present a culminating experience that represents your professional area of focus and pursuit in the music industry