Learn the Modern Music Business with Berklee
Discover the opportunities available in music promotion, distribution, concert touring, music publishing, music marketing, and artist management.
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Courses are best for students who are looking to meet a specific need, or simply want to get started with Berklee Online. No application necessary.
Graduate Courses New! Bachelor's degree required.
In this course, you will evaluate and analyze how revenue is generated in the music business, examining both the history and current status of the various revenue streams and their impact on participants in the industry.
This course will help you gain a deep understanding of the role of data in the business of music, balancing theoretical concepts, illustrative case studies, and practical application. When used correctly, data about artists and music serve as invaluable tools, allowing companies to measure performance accurately and understand the current market, informing decisions with real facts and figures, and providing insight into how existing processes may be made more efficient.
Music Business Finance for Entrepreneurs breaks down finance into three digestible components: (1) determining and understanding financial calculations, both focused on the music industry in particular, as well as used more broadly across industries; (2) money, markets, and the music business; and (3) funding music.
In this course, you will analyze the most important legal issues in the contemporary music industry, including how these issues began, how they have evolved, and where they are headed. You will explore copyright law, including fair use and public domain, and how it affects sampling, interpolation, mashups, and more.
This course is an in-depth exploration of the strategy behind effective artist management. Through case-scenario analysis, you will learn the key ingredients for successful artist management/artist relationships, in addition to approaches for growing and sustaining artists' careers, and much more.
Music policy determines what is possible in the evolving global marketplace for music. It is no longer enough to learn the nuts and bolts of the business; long-term sustainability also requires a working knowledge of the laws and regulations around the world. The goal of this course is to expand your knowledge base around policy and cultivate leadership to help solve persistent problems in the global music industry.
The goal of this course is to position you to conceptualize, build, and execute best-in-class music campaigns for consumer brands in a professional, real-world context through research, analysis, presentation, and critique. You will learn to make appropriate alignments between brands and artists and devise strategies for campaigns that have measurable outcomes, such as KPIs (key performance indicators) and ROI (return on investment), that inform further investment.
In this course, students will enhance their understanding of leadership core competencies for professional development, apply that leadership awareness to their managerial capabilities in multiple business environments, and implement change management techniques as tactical strategy for competitive advantage within the music industry.
Undergraduate Courses No application required.
Gain a forward-thinking approach to the key issues that all musicians, music industry entrepreneurs, managers, and music business professionals face in the main segments of the music industry, and how to leverage the opportunities that the new music business provides.
Music supervision stands at the center of two very powerful groups in the music industry: the creators of the music and the film and TV productions that rely on music to help tell and sell their story to the public. This course explores the ins and outs of music supervision, so that you will be able to function effectively on either side of a licensing transaction.
Working in the music industry involves a never-ending series of projects. These projects come in all sizes, budgets, and levels of complexity, but for each, setting up a process for planning, executing, and monitoring your work is crucial in achieving your goals. Project Management for Musicians will provide you with an overall approach, with many specific tools, to help you successfully complete your music industry-related projects
Learn how to make money through creative licensing of your music! In this course, you'll discover how to create new avenues for placement of your own music, identify current opportunities for your copyrights, and how to use online resources to introduce your music to music supervisors, ad creatives, video game producers, and more.
Build your own knowledge of, and confidence in, math in practical ways that relate directly to the world of music. This action-oriented course is designed specifically for those who find math intimidating or who feel that their math skills have become rusty.
Explore the four dimensions of career development: clarifying your professional value, focusing the opportunity lens, advancing personal growth strategies, and orchestrating a successful job search. Throughout the course, you will hear from Berklee alumni and employers about what it takes to succeed in the music industry in today’s shifting climate.
Learn what it takes to launch and run a successful live music venue. Explore the inner-workings of establishing and running nightly shows at a music club, in addition to the key stakeholders who make or break a live-club event, including the talent buyer, publicist, promoter, artist manager, employees, booking agents, and the ticket-buying fans.
Musicians and music industry professionals who wish to create their own computer applications or utilize the programming capabilities in music software will be able to read, understand, and modify basic code in a variety of languages. You will also learn to approach a programming project, whether in music creation software, web-based applications, or business software, with an organized, logical approach.
The overall focus of this course is for you to develop academic writing and expository prose techniques for creating clear and coherent written works. The course covers a wide range of skills necessary for college-level work, including elements of argumentation, sentence-level issues, paragraph structure, organization, form, and style.
Certificate programs are 3-18 months in duration and are designed for students who want to gain a deeper proficiency in a chosen area. No application necessary.
Graduate Certificates New! 3 Courses, Bachelor's degree required.
In this program, you'll gain a deeper understanding of how music business law and policy influence revenue streams in the music industry. You’ll learn how everyone in the industry gets paid, from musicians to managers, to entrepreneurs, and perhaps more importantly, you’ll learn how to make sure that whatever professional path you choose, you get paid. You'll also examine contracts, copyright ownership, and new revenue streams while analyzing the legal implications of these facets through in-depth industry case studies.
Become a music business management and marketing expert. This program is all about mastering marketing philosophy through hands-on experience, creating marketing campaigns, using professional marketing tools, and developing brand partnership strategies. You'll also learn how to apply these marketing skills to develop an artist and build their fanbase, providing you with the tools you'll need to be a successful artist manager.
Gain the knowledge and skills you need to become a successful entrepreneur in the music business. In this program you'll take an in-depth look at business finance, exploring financial calculations, money markets, as well as traditional and non-traditional ways to fund music. You'll also practice working with music industry data to make informed decisions and implement business strategies. Finally, you'll gain a deeper understanding of how to be an effective leader.
Advanced Professional Certificates 9 Courses
Professional Certificates 3-5 Courses
Berklee Online's Professional Certificate in Music Supervision gives you the skills you need to excel in the field—how to work with songwriters, producers, artists, publishers, directors, and performance rights organizations; how to know whether a given piece of music would fit a mood or scene; and how to navigate the statutes that govern who gets paid for what when a piece of music is licensed for use in film or TV.
Whether you're a current artist manager looking to sharpen your skills, an aspiring artist manager, or a manager for yourself or your band, this program will cover all the key areas of the music business that require your thorough understanding, such as licensing, touring, finance, marketing, and music business trends and strategies.
Music Degree Programs
Degree programs are the most affordable and flexible option for earning your music degree from Berklee College of Music. They are the best option for students who want a music education degree and the full Berklee experience.
Master's Degree (36 Credits)
Learn from industry professionals and undertake in-depth analyses of factors, both internal and external, that influence the music industry—from technology and data to policy, law, and finance. Coursework prepares you to complete a culminating experience that allows them to define your unique contribution to the music industry and advance business opportunities that present innovative, viable solutions in the marketplace.
Bachelor's Degrees (Up to 120 Credits)
Sharpen your knowledge of the skills, concepts, and methodologies needed to succeed in the ever-evolving music business, including music publishing, management, marketing, touring, and more. The program will detail the most pressing issues facing the music industry today, and properly prepare students for the opportunities that are available in the new music business.