Authored by the former Vice President, Creative at Sony/ATV Music and current A&R executive for Shapiro Bernstein, Music Publishing 101 provides a step-by-step guide to setting up your own publishing company, including administration of copyrights, the role of performance rights organizations, and preparing a functioning accounting system for your catalog. You'll develop your own publicity plan, submit your songs to the instructor for critique, and register your songs with the copyright office. You'll also learn how to market and promote your compositions and writers by developing effective pitch and promotion strategies, and discover how to turn that stack of demos and lyrics in the closet into a real, independent business.
Eric Beall is the author of "Making Music Make Money (An Insider's Guide To Becoming Your Own Music Publisher)" and a respected music industry veteran, having held senior Creative posts at Zomba Music, Jive Records, and Sony/ATV Music. Currently, he handles A&R for Shapiro Bernstein, one of the industry's most venerable and respected independent music publishers. In his role as a music publishing executive, Eric has signed and developed top writers like Stargate, Steve Robson, Billy Mann, Steve Diamond, Richard Julian and many others. At the same time, in his role at Jive Records and Zomba Music, he has coordinated and directed Zomba writers in the development of material for Jive Records superstars like Backstreet Boys, *NSYNC, and Britney Spears.
Prior to joining the executive ranks, Eric wrote and produced the pop hits "Nothin' My Love Can't Fix" for Joey Lawrence (Top Ten Billboard Hot 100) and "Carry On" for Martha Wash (#1 Billboard Dance Chart), as well as songs for Diana Ross, The Jacksons, Safire, Samantha Fox, Brenda K. Starr, and many others. He also co-founded Class-X Recordings, an independent dance label in New York.
Jon Bonci has an extensive and varied career that spans music publishing, video production, television, and education. He has been the Creative Director, East Coast for BMG Music Publishing, Creative Manager at Warner/Chappell Music Publishing, and is currently handling licensing and creative roles for Shapiro Bernstein & Co., Inc. He has also worked as a producer, videographer, and editor for his own video production company, as well as taking the role of Executive Director for Local TV in Easthampton, NY , overseeing the public, education, and government access channels there. With a Bachelor of Arts in Music from SUNY Oswego and a Master of Science in Elementary Education from Lehman College, Jon has also taught elementary school as both a teaching assistant and substitute teacher.
Alexa Cabellon is a music publishing professional with a background in global songwriter and publisher royalties, digital music licensing, and copyright administration. Currently, Alexa is the Sr. Manager, Royalties and New Media at the legendary independent music publishing company, Shapiro, Bernstein & Co., Inc., where she ensures proper payment of royalties to songwriters and implements new deals with digital licensees. Alexa is the lead singer/songwriter of her Brooklyn-based band, Little Anchor, and holds a Bachelor of Music in Music Business from New York University.
- Word processing program that can open and save documents in Rich Text Format (RTF)
- OS X 10.9 Mavericks or higher (click here for system requirements)
- Latest version of Chrome (recommended), Firefox, or Safari
- Windows 7 or higher (click here for system requirements)
- Latest version of Chrome (recommended), Firefox, or Edge
- 2 GB RAM (4 GB recommended)
- 500 MB hard drive space
- Speakers or headphones
- Internet connection with at least 4 Mbps download speed (http://www.speedtest.net to verify or download the Speedtest by Ookla app from your mobile app store)