Music Business 101

Author & Instructor

John P. Kellogg, Esq., is the former Chair of the Music Business/Management department at the Berklee College of Music in Boston, MA, and an entertainment attorney. He has represented recording artists Levert, The O'Jays, Eddie Levert, Sr., LSG, Stat Quo of Shady/Aftermath Records, and G-Dep of Bad Boy Records. He also served as general counsel for the late R&B recording star Gerald Levert and his entertainment venture, Trevel Production Co., Inc. Kellogg is a former President of the Music and Entertainment Industry Educators Association (MEIEA), a former board member of the Black Entertainment and Sports Lawyer's Association (BESLA) and a 2005 inductee into the BESLA Hall of Fame. A songwriter and former vocalist with the group Cameo, he now advocates for the rights of artists through his writings, which include the Second Edition of his best-selling book, Take Care of Your Music Business, Taking the Legal and Business Aspects You Need to Know to 3.0, that reached #1 and #2 on the paperback and general music business category sales chart on Amazon.com. He is also the author of several peer-reviewed academic journal articles and both developed and taught the first free Massive Open Online Course (MOOC) on the music business, "Introduction to Music Business," a six-week offering available through edX.org. He also authored a four-week MOOC, "Foundations of the Music Business," available through Coursera.org. Combined, the courses have enrolled tens of thousands of students since their inception and led to him being named a finalist for the Second Annual edX Prize for Exceptional Contributions in Online Teaching and Learning.

Instructor

Jim Horan has over 20 years of experience in the music business as a record company executive, artist manager, consultant, and musician. He began his career at Rounder Records, one of the most revered independent labels in the country, where he rose to become the company’s Vice-President and General Manager while working with artists such as Robert Plant, Gregg Allman, Steve Martin, John Mellencamp, Rush, Alison Krauss, Nathaniel Rateliff, and The Jayhawks. He has managed artists including the GRAMMY-nominated Americana band Della Mae and the acclaimed indie folk artist Marissa Nadler, and he serves as a consultant for domestic and international artists. He is also a singer, songwriter, and guitarist who has been performing for over 25 years, most recently with the Boston-based country rock band, Georgia Overdrive. He holds a bachelor’s degree in English from the University of Connecticut.

Instructor

Bradford C. Auerbach is a senior legal counsel with extensive and unique expertise in intellectual property law and licensing, business development, and marketing on a global level. 

Instructor

Jason Feinberg is a music fanatic, marketing executive, software engineer, and maniacal vinyl collector. He has spent his career leading music and technology marketing teams big and small. Early days at independent record labels such as Nitro, Concord and Epitaph taught him how to market; executive roles at Pandora (Head of Artist Marketing) and Universal Music Group (SVP, Marketing) taught him how to lead. He currently works as SVP, Marketing at Flymachine, a music-tech startup focused on the evolution of livestreaming.