Music Business Management and Leadership


Authored by Tonya Butler


Course Code: OMBUS-692

Next Term Starts July 1

3-Credit Tuition


Non-Credit Tuition


In this course, you’ll enhance your understanding of leadership core competencies for professional development, apply that leadership awareness to your managerial capabilities in multiple business environments, and implement change management techniques as tactical strategies for competitive advantage within the music industry. To be successful in leading people, it is necessary to understand yourself, understand the environment, and communicate a vision of where you want to go. Through this course, you’ll gain the analytical, visioning, and communication skills required for leadership. You’ll also gain critical reflection skills through receiving and providing ongoing feedback to your classmates and faculty, as well as completing critical reflection and simulation exercises. You’ll gain greater mastery of their professional development as leaders and entrepreneurs in the music business.

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Upon completion of this course, you will be able to:

  • Synthesize applicable models of leadership into personal approaches
  • Blend the characteristics of globally engaged business professionals, entrepreneurs, and leaders within the music industry
  • Mix strategies and tactics for competitive advantage
  • Evaluate the leader’s role in constructing effective strategic and tactical initiatives 
  • Assess their own personal orientation and practical approach to leadership and management
  • Analyze the role of the situation/context in leadership theory and practice
  • Apply leading theories and models of leadership to operationalize a vision in a practical business or organizational context 
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Lesson 1: Leadership Concepts

  • What’s in a Leader?
  • Leadership Theories
  • Leadership vs. Management
  • Leadership Styles
  • Assignment 1: Case Study Analysis - Steve Jobs

Lesson 2: Transformational Leadership Theory

  • Transformational Leadership
  • The Effectiveness of Transformational Leadership
  • Authentic vs. Inauthentic Transformation
  • Measurement of Transformational Leadership
  • The Multifactor Leadership Questionnaire
  • Assignment 2: Case Study Analysis - Leadership Styles

Lesson 3: Organizational Management of the Creative Industries

  • Introduction to Organizational Behavior
  • Organizational Behavior
  • Hard and Soft Skills
  • Personality and Intelligence
  • Rank and Status
  • Assignment 3: Case Study Analysis - Renewing the Sydney Opera House

Lesson 4: Managing Creative Individuals

  • The Creative Personality
  • Personality Testing
  • The Creative Process
  • Managing the Creative Personality
  • Assignment 4: Case Study Analysis - Richard Branson

Lesson 5: Attitude, Motivation, Empowerment, and Satisfaction

  • How Attitudes Are Formed
  • Managing the Creative Attitude
  • Intrinsic vs. Extrinsic Motivation
  • What Motivates the Creative
  • Effective Empowerment
  • Commitment, Loyalty, and Satisfaction
  • Assignment 5: Case Study Analysis - Oprah Winfrey

Lesson 6: Team Building and Performance

  • Building and Leading Teams
  • Optimizing Performance
  • Harnessing Collective Focus
  • Harnessing Creative Potential
  • Assignment 6: Case Study Analysis - World Wrestling Entertainment

Lesson 7: Organizational Structure

  • Fundamental Structures
  • Structural Trends
  • Structural Influences
  • Assignment 7: Case Study Analysis - Amazon’s Jeff Bezos

Lesson 8: Organizational Change

  • Issues of Organizational Change
  • External and Internal Drivers of Change
  • Change Management
  • Dealing with Stress and Other Contingencies
  • Assignment 8: Case Study Analysis - Adaptive Leadership

Lesson 9: Organizational Conflict and Negotiation

  • Organizational Conflict
  • The Conflict Process
  • The Negotiation Process
  • Assignment 9: Case Study Analysis - Artistic vs. Marketing Conflict

Lesson 10: Organizational Decisions

  • The Decision-Making Process
  • Influences on Decision-Making Process
  • Other Factors That Influence Decisions
  • The Influence of Big Data on Decision Making
  • Assignment 10: Case Study Analysis - How Useful Is Customer Data for Music?

Lesson 11: Organizational Power and Politics

  • Power vs. Authority
  • Forms and Basis of Power
  • Symbols of Power
  • Influence Tactics
  • Male vs. Female Leaders
  • Assignment 11: Turnaround and Transformation

Lesson 12: Organizational Culture and Ethics

  • Organizational Culture
  • Internal and External Influences
  • Ethical Concepts
  • Governance
  • Discussion: Organizational Culture at DreamWorks Animation


Prerequisites and Course-Specific Requirements 

Required Textbook(s)

After enrolling, please check the Getting Started section of your course for potential deals on required materials. Our Student Deals page also features several discounts you can take advantage of as a current student. Please contact for any questions.

General Course Requirements

Below are the minimum requirements to access the course environment and participate in live chats. Please make sure to also check the Prerequisites and Course-Specific Requirements section above, and ensure your computer meets or exceeds the minimum system requirements for all software needed for your course. 

Mac Users

PC Users

All Users

  • Latest version of  Google Chrome
  • Zoom meeting software (available in the course when joining your first chat)
  • Webcam
  • Speakers or headphones
  • External or internal Microphone
  • Broadband Internet connection



Author & Instructor

Tonya Butler is an accomplished educator, attorney, administrator, and motivational speaker. She serves as the Assistant Chair of the Music Business/Management Department at Berklee College of Music. Prior to this position, she was Director of the Music Industry Studies program at Minnesota State University, Mankato, Coordinator of Music Business at the University of Memphis and Course Director of Entertainment Marketing and Media Distribution at the Los Angeles Film School. Butler spent 14 years as an entertainment attorney working in-house for record and publishing companies and film studios. Notable clients included Rhino Records, MGM Music, and Global Disc Records. Butler is a longtime music industry advocate, having served on Memphis and Shelby County's music, film, and television commissions; the Memphis Rock ‘n’ Soul Museum Board of Directors; and the Music and Entertainment Industry Educators Associations Executive Board. She is a voting member and former two-term Governor of the Memphis Chapter of the Recording Academy and the current Chair of the College Music Society’s Committee on Music Business and Industry Engagement.

What's Next?

When taken for credit, Music Business Management and Leadership can be applied towards these associated programs:

Associated Degree Major


Contact our Academic Advisors by phone at 1-866-BERKLEE (U.S.), 1-617-747-2146 (INT'L), or by email at

We can also answer basic questions in the comments below. Please note that all comments are public.