$4,4913 Courses (9 Credits) or $1,497 Per Course
You’ve likely heard or read about do-it-yourself music marketing. This certificate program will teach you how to do it well. You’ll explore the innovations, technologies, and trends shaping the marketing strategies of today’s music business. From there, you’ll develop an active marketing plan, timeline, and budget that may incorporate merchandising, publicity, radio promotion, retail, distribution, advertising, touring, and/or social media campaigns. Along the way, you’ll learn best practices for building your fan base, generating interest in your music, and selling it across platforms.
3 Required Courses to Complete this Certificate
Learn the basics behind marketing and selling your music! Music Marketing 101 provides artists, managers, and business entrepreneurs with the foundational music marketing skill set they'll need to succeed and thrive in the new music business.
Take an in-depth look at the tools and emerging technologies artists can use to generate interest in their music, acquire new fans, and sell their music online.
Gain an in-depth knowledge of the time, expertise, and strategy required for musicians and managers to release, market, publish, tour, and export music in the global music industry.
Upon Completion of this Certificate Program, You'll Receive:
- Professional credential from the world leader in music education
- Credits that may be eligible for transfer toward a Bachelor's degree program
- A physical certificate from Berklee College of Music
- A verified, digital certificate that you can share