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Professional Certificate

Music Marketing

Next semester starts January 8, 2024



3 Courses (9 Credits) or $1,478 Per Course
Only $3,991.50 when paid all at once

You’ve likely heard or read about do-it-yourself music marketing. This certificate program will teach you how to do it well. You’ll explore the innovations, technologies, and trends shaping the marketing strategies of today’s music business. From there, you’ll develop an active marketing plan, timeline, and budget that may incorporate merchandising, publicity, radio promotion, retail, distribution, advertising, touring, and/or social media campaigns. Along the way, you’ll learn best practices for building your fan base, generating interest in your music, and selling it across platforms.

Course Requirements

3 Required Courses to Complete this Certificate

Music Marketing 101 (OMBUS-125)
Mike King
Level 1 Course
by Mike King

Gain a foundation of the basics behind marketing and selling your music and gain the skill set needed to succeed and thrive in the new music business.

Modern Music Marketing: Music Promotion, Fan Relationships, and Direct-to-Fan Strategies (OMBUS-274)
Mike King
Level 2 Course
by Mike King

Take an in-depth look at the tools and emerging technologies artists can use to generate interest in their music, acquire new fans, and sell their music online.

International Music Marketing: Developing Your Music Career Abroad (OMBUS-320)
Shain Shapiro
Level 3 Course
by Shain Shapiro

Gain in-depth knowledge on the expertise and strategy required to release, market, publish, tour, and export music in the global music industry.

Upon Completion of this Certificate Program, You'll Receive:

  • Professional credential from the world leader in music education
  • Credits that may be eligible for transfer toward a Bachelor's degree program
  • A physical certificate from Berklee College of Music
  • A verified, digital certificate that you can share


Contact our Academic Advisors by phone at 1-866-BERKLEE (U.S.), 1-617-747-2146 (INT'L), or by email at