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You’ve likely heard or read about do-it-yourself music marketing. This certificate program will teach you how to do it well. You’ll explore the innovations, technologies, and trends shaping the marketing strategies of today’s music business. From there, you’ll develop an active marketing plan, timeline, and budget that may incorporate merchandising, publicity, radio promotion, retail, distribution, advertising, touring, and/or social media campaigns. Along the way, you’ll learn best practices for building your fan base, generating interest in your music, and selling it across platforms.
Professional Certificate3 Courses (9 Credits)
Full Price Tuition Pay All at Once & Save 10%$4,437.00 $3,993.30
Per Course / Per Term$1,479
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No application required.
3 Required Courses to Complete this Certificate
Learn the basics behind marketing and selling your music! Music Marketing 101 provides artists, managers, and business entrepreneurs with the foundational music marketing skill set they'll need to succeed and thrive in the new music business.
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