Master of Arts
Music Business Degree
Innovation is shaping many areas of the music business, including management, marketing, licensing, distribution, touring, and more. The Master of Arts in Music Business prepares you to be a leader in the growth and success of the evolving music business by connecting your passion with advanced knowledge and skills in the key sectors of the industry.
Throughout the program, you'll learn from industry professionals and undertake in-depth analyses of factors, both internal and external, that influence the industry—from technology and data to policy, law, and finance. Coursework prepares you to complete a culminating experience that allows you to define your unique contribution to the music industry and advance business opportunities that present innovative, viable solutions in the marketplace.
The program is designed to be completed in one year. You will complete 12 courses at a recommended pace of three courses per semester over four 12-week semesters. Throughout the program, you will participate in a community of highly engaged and motivated peers and faculty committed to high-level learning and collaboration.
By the end of the program, you will be able to:
Analyze the varied and shifting sources of revenue generated in the music business, including touring, copyrights, music products, and artist-branded merchandise and services
Leverage music industry data to understand the current market, measure performance, and make informed business decisions
Develop and execute fully timed, integrated, and optimized marketing plans for various segments of the music industry
Create and implement innovative, strategic plans to increase the chances of success for artists and their careers
Apply the critical tools of financial analysis to leverage talent, assess the potential of music enterprises, and drive new music businesses by understanding the role of venture capital for music entrepreneurs, cash flow dynamics of music startups, and defining equity in a music enterprise
Analyze legal issues in the music industry and evaluate competing sides of contracts in order to author favorable conditions for any side in a negotiation involving aspects of the music and entertainment industry
Analyze how federal, state, and municipal policy shapes the music business ecosystem in order to identify challenges and opportunities for music entrepreneurship
Conceptualize, build, and execute best-in-class music campaigns for consumer brands in a professional, real-world context through research, analysis, presentation, and critique
Enhance core leadership competencies for professional development, apply leadership awareness to multiple business environments, and implement change-management techniques as tactical strategy for a competitive advantage in the music industry
Undertake independent research and propose, develop, and present a culminating experience that represents your professional area of focus and pursuit in the music industry
Required Online Courses
Complete the following requirements in the recommended order listed here:
- OMBUS-505Music Business Revenue Streams
- OMBUS-522The Business of Music Marketing
- OMBUS-537Data Analytics in the Music Business
- OMBUS-555Music Business Finance for Entrepreneurs
- OMBUS-595Music Business Law
- OMBUS-690Music Business Research Methods
- OMBUS-657Artist Management in the Music Business
- OMBUS-664Music Business Policy
- OMBUS-693Culminating Experience in Music Business 1
- OMBUS-676Music Marketing: Strategy for Consumer Brands
- OMBUS-692Music Business Management and Leadership
- OMBUS-695Culminating Experience in Music Business 2
How to Apply
- Fill out the online application (15 minutes).
- Create a 500-750 word essay, or a 3-5 minute video essay, in which you tell us about your background and why you are applying to the program, in addition to describing the project you intend to pursue in the program.
- Compile your résumé or CV.
- Attach your official transcripts.
- Ask for two letters of recommendation.
Online graduate degree tuition vs. competitor's campus-based programs
Something I always tell my students is that if you truly have great music, it's going to work. You're really going to have to really screw it up for it not to work. It’s so rare when you do capture lightning in a bottle, but man, when it works, it works right!
Past Vice President and General Manager, Rounder Records ● Manager, Della Mae, Marissa Nadler ● Course Author, Artist Management
What's the most important tool in today's music industry? I would have to say the use of data: Understanding exactly where your music is being played, through what systems, and analyzing that information and using it to your advantage.
Attorney, The O’Jays, Gerald Levert, Bad Boy recording artist G. Dep ● Author, Take Care of Your Music Business ● Member, Hall of Fame of the Black Entertainment and Sports Lawyers Association ● Course Author, Music Business Revenue Streams