Professional Certificate

Artist Management

Next Term Starts April 3


Whether you're a current artist manager looking to sharpen your skills, an aspiring artist manager, or a manager for yourself or your band, this program will cover all the key areas of the music business that require your thorough understanding, such as licensing, touring, finance, marketing, and music business trends and strategies. Learn successful tactics for merchandising, publicity, radio promotion, retail, distribution, social media, crowdfunding, video, advertising, and more in order to build the right strategic plan and business model for your band(s) or artist(s).

Need Guidance? Call or Text Us at Our advisors are here to help you get to the next level. 1-866-BERKLEE | Int'l: +1-617-747-2146

5 Required Courses to Complete this Certificate

Music Business Trends and Strategies

Gain a forward-thinking approach to the key issues that all musicians, music industry entrepreneurs, managers, and music business professionals face in the main segments of the music industry, and how to leverage the opportunities that the new music business provides.

Music Marketing 101

Learn the basics behind marketing and selling your music! Music Marketing 101 provides artists, managers, and business entrepreneurs with the foundational music marketing skill set they'll need to succeed and thrive in the new music business.

Music Licensing

Learn how to make money through creative licensing of your music! In this course, you'll discover how to create new avenues for placement of your own music, identify current opportunities for your copyrights, and how to use online resources to introduce your music to music supervisors, ad creatives, video game producers, and more.

Concert Touring

Learn the preparations and logistics involved in developing, budgeting, and executing a successful tour, from small club dates to international stadium shows.

Artist Management

Explore the role and importance of an artist manager, what they do, and how it impacts the career of the artist and their brand.


Comments

Got a question? Contact our Academic Advisors by phone at 1-866-BERKLEE (U.S.), 1-617-747-2146 (INT'L), or by email at advisors@online.berklee.edu. We can also answer basic questions in the comments below. Please note that all comments are public.



Degree Path Certificate

Correlating degree major: Music Business
Learn More About Degree Path Certificates

Create a Free Account

Secure form. Berklee Online will not sell or rent your email address to third parties.
Our privacy policy

Upon Completion of this Certificate, Students Receive:



Sample a Lesson