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Whether you're a current artist manager looking to sharpen your skills, an aspiring artist manager, or a manager for yourself or your band, this program will cover all the key areas of the music business that require your thorough understanding, such as licensing, touring, finance, marketing, and music business trends and strategies. Learn successful tactics for merchandising, publicity, radio promotion, retail, distribution, social media, crowdfunding, video, advertising, and more in order to build the right strategic plan and business model for your band(s) or artist(s).
Professional Certificate5 Courses (15 Credits)
Full Price Tuition Pay All at Once & Save 10%$6,995.00 $6,295.50
Per Course / Per Term$1,479
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5 Required Courses to Complete this Certificate
Gain a forward-thinking approach to the key issues that all musicians, music industry entrepreneurs, managers, and music business professionals face in the main segments of the music industry, and how to leverage the opportunities that the new music business provides.
Learn how to make money through creative licensing of your music! In this course, you'll discover how to create new avenues for placement of your own music, identify current opportunities for your copyrights, and how to use online resources to introduce your music to music supervisors, ad creatives, video game producers, and more.
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