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Specialist Certificate

Music Marketing

You’ve likely heard or read about do-it-yourself music marketing. This certificate program will teach you how to do it well. You’ll explore the innovations, technologies, and trends shaping the marketing strategies of today’s music business. From there, you’ll develop an active marketing plan, timeline, and budget that may incorporate merchandising, publicity, radio promotion, retail, distribution, advertising, touring, and/or social media campaigns. Along the way, you’ll learn best practices for building your fan base, generating interest in your music, and selling it across platforms.

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