Specialist Certificate

Music Marketing

Next Term Starts April 3

You’ve likely heard or read about do-it-yourself music marketing. This certificate program will teach you how to do it well. You’ll explore the innovations, technologies, and trends shaping the marketing strategies of today’s music business. From there, you’ll develop an active marketing plan, timeline, and budget that may incorporate merchandising, publicity, radio promotion, retail, distribution, advertising, touring, and/or social media campaigns. Along the way, you’ll learn best practices for building your fan base, generating interest in your music, and selling it across platforms.

Need Guidance? Call or Text Us at Our advisors are here to help you get to the next level. 1-866-BERKLEE | Int'l: +1-617-747-2146

3 Required Courses to Complete this Certificate

Music Marketing 101

Learn the basics behind marketing and selling your music! Music Marketing 101 provides artists, managers, and business entrepreneurs with the foundational music marketing skill set they'll need to succeed and thrive in the new music business.

Online Music Marketing: Campaign Strategies, Social Media, and Digital Distribution

Take an in-depth look at the tools and emerging technologies artists can use to generate interest in their music, acquire new fans, and sell their music online.

International Music Marketing: Developing Your Music Career Abroad

Gain an in-depth knowledge of the time, expertise, and strategy required for musicians and managers to release, market, publish, tour and export music in the global music industry.


Got a question? Contact our Academic Advisors by phone at 1-866-BERKLEE (U.S.), 1-617-747-2146 (INT'L), or by email at advisors@online.berklee.edu. We can also answer basic questions in the comments below. Please note that all comments are public.

Degree Path Certificate

Correlating degree major: Music Business
Learn More About Degree Path Certificates

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Upon Completion of this Certificate, Students Receive:

Sample a Lesson