Music Business

Learn the Modern Music Business with Berklee

Discover the opportunities available in music promotion, distribution, concert touring, music publishing, music marketing, and artist management.

12-Week Courses

Courses are best for students who are looking to meet a specific need, or simply want to get started with Berklee Online. No application necessary.

Music Business 101

Gain a broad overview of the music business and learn how the various segments of the industry operate on a day-to-day basis. Discover the career opportunities that are available to you, and the knowledge you'll need to achieve your goals.

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Music Business Trends and Strategies

Gain a forward-thinking approach to the key issues that all musicians, music industry entrepreneurs, managers, and music business professionals face in the main segments of the music industry, and how to leverage the opportunities that the new music business provides.

Music Publishing 101

Create and operate your own publishing company, and learn how to effectively promote and place your songs into income-generating opportunities.

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Concert Touring

Learn the preparations and logistics involved in developing, budgeting, and executing a successful tour, from small club dates to international stadium shows.

Online Music Marketing: Campaign Strategies, Social Media, and Digital Distribution

Take an in-depth look at the tools and emerging technologies artists can use to generate interest in their music, acquire new fans, and sell their music online.

Legal Aspects of the Music Industry

Build your music career with an understanding of the legal issues that are of special concern to musicians and songwriters, and take a focused look at the important legal changes that have evolved as a result of the shift in the music business landscape.

Artist Management

Explore the role and importance of an artist manager, what they do, and how it impacts the career of the artist and their brand.

Music Marketing 101

Learn the basics behind marketing and selling your music! Music Marketing 101 provides artists, managers, and business entrepreneurs with the foundational music marketing skill set they'll need to succeed and thrive in the new music business.

Music Supervision

Learn the ins and outs of music supervision, from both the artist and the supervisor standpoint. Understand the tools used by production teams, and discover the creative approaches, negotiation techniques, and licensing practices essential for artists who are interested in generating income from film or TV placements or students who want a career in music licensing.

Copyright Law

Understand the basics of how your creative works are protected by copyright law, what rights you have as a content owner, and how to leverage your copyrights to generate income.

Project Management for Musicians

Working in the music industry involves a never-ending series of projects. These projects come in all sizes, budgets, and levels of complexity, but for each, setting up a process for planning, executing, and monitoring your work is crucial in achieving your goals. Project Management for Musicians will provide you with an overall approach, with many specific tools, to help you successfully complete your music industry-related projects

Music Licensing

Learn how to make money through creative licensing of your music! In this course, you'll discover how to create new avenues for placement of your own music, identify current opportunities for your copyrights, and how to use online resources to introduce your music to music supervisors, ad creatives, video game producers, and more.

Music Business Leadership and Ethics

Gain the leadership tools and the ethical decision-making framework you need to make sound business decisions in real-time.

Business Communications

Learn effective techniques for choosing the right format, tone, and message for diverse audiences and the most appropriate way to deliver the message.

Math for Musicians

Build your own knowledge of, and confidence in, math in practical ways that relate directly to the world of music. This action-oriented course is designed specifically for those who find math intimidating or who feel that their math skills have become rusty.

Music Business Finance

Gain a hands-on understanding of music business finance. Learn to apply the critical tools of financial analysis to leverage talent, assess the potential of music enterprises, and drive new music businesses.

International Music Marketing: Developing Your Music Career Abroad

Gain an in-depth knowledge of the time, expertise, and strategy required for musicians and managers to release, market, publish, tour and export music in the global music industry.

Career and Job Success in the Music Industry

Explore the four dimensions of career development: clarifying your professional value, focusing the opportunity lens, advancing personal growth strategies, and orchestrating a successful job search. Throughout the course, you will hear from Berklee alumni and employers about what it takes to succeed in the music industry in today’s climate of change.

Creative Entrepreneurship

Leverage your creativity for business innovation and develop the mindset, knowledge, and insights required to pursue an entrepreneurial career, whether as the steward of your own career or as the founder of a new business in any creative field.

Music Venue Management

Learn what it takes to launch and run a successful live music venue. Explore the inner-workings of establishing and running nightly shows at a music club, in addition to the key stakeholders who make or break a live-club event, including the talent buyer, publicist, promoter, artist manager, employees, booking agents, and the ticket-buying fans.

New Media Economics: Music, Mobile, Gaming, and Online Markets

In this beginner-level economics course, explore how technological innovation and convergence impact the production and consumption of media content, including music, mobile, games, and online content.

Music Business DNA: How Policy Defines Your Income Streams

In order to have a say in the future, music entrepreneurs must have a working knowledge of policy to position themselves in a competitive, global music marketplace. Music Business DNA: How Policy Defines Your Income Streams will probe federal and international music policies that have a direct impact on the paychecks of working artists and music entrepreneurs.

Multi-Course Certificates

Certificate programs are 3-18 months in duration and are designed for students who want to gain a deeper proficiency in a chosen area. No application necessary.

Programs marked with " Degree Path Certificate" allow you to earn credits that transfer directly into the online Bachelor of Professional Studies degree program. Upon successful completion of a degree path certificate, you'll be awarded provisional acceptance into the certificate's correlating degree major. Learn More About Degree Path Certificates

Master Certificates (9 Courses)

Artist Management
Degree Path Certificate

With the power in the music industry shifting from the major labels and other gatekeepers to the artists, the role of a manager is more important than ever. A manager that has a detailed understanding of the new and evolving marketing, technology, legal, touring, licensing and business strategies is an invaluable member of any artists team. The Master Certificate in Artist Management provides a complete tool kit to anyone interested in success as an artist manager.

27 Credits
Music Business
Degree Path Certificate

The implications of innovation in the music business extend to management, marketing, licensing, publishing, distribution, touring, finance, and more. With a Berklee music business certificate, you will gain more than a credential that offers you an edge over the competition; you will be best positioned to forge ahead as a trailblazer in the music business models of the future.

27 Credits
Music Business and Technology
Degree Path Certificate

In this program, you’ll learn about the trends and strategies guiding the industry’s future, how to launch and administer a music publishing company, how to market music in an era of digital distribution and countless social media options, how to turn your home computer into a recording studio, how to sharpen your critical listening skills, and how to tie all of this and more together so as to approach today's music industry with an entrepreneurial plan likely to yield successful ventures.

27 Credits

Professional Certificates (4-6 Courses)

Artist Management
Degree Path Certificate

For aspiring managers, self-managed bands, or current managers looking to sharpen their skills, this program will allow you to confidently take the lead in guiding your band to success.

15 Credits
Music Business
Degree Path Certificate

With a Berklee music business certificate, you will gain more than a credential that offers you an edge over the competition; you will be best positioned to forge ahead as a trailblazer in the music business models of the future.

15 Credits

Specialist Certificates (3 Courses)

Music Marketing
Degree Path Certificate

Explore the innovations, technologies, and trends shaping the marketing strategies of today’s music business.

9 Credits
Music Business Leadership
Degree Path Certificate

Just as in any other field, having a successful career in the music industry requires strong business and leadership skills. The Music Business Leadership certificate program teaches these skills by focusing heavily on entrepreneurship, finance, and ethics. This three-course Specialist Certificate is geared toward current and aspiring music industry professionals alike.

9 Credits

Degree Programs

Degree programs are the most affordable and flexible option for earning your music degree from Berklee College of Music. They are the best option for students who want a music education degree and the full Berklee experience.

Music Business

Sharpen your knowledge of the skills, concepts, and methodologies needed to succeed in the ever-evolving music business, including music publishing, management, marketing, touring, and more. The program will detail the most pressing issues facing the music industry today, and properly prepare students for the opportunities that are available in the new music business.

Interdisciplinary Music Studies (Create Your Own Major)

“Build your own” music major by selecting coursework from a number of disciplines that align with your personal career goals.

Undeclared Option

This major is geared specifically for new and entering students who are not yet ready to declare their major.

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